Wells Fargo & Company Issues Pessimistic Forecast for Rollins (NYSE:ROL) Stock Price

Rollins (NYSE:ROL) had its price objective reduced by research analysts at Wells Fargo & Company from $27.00 to $26.00 in a research report issued on Friday, Benzinga reports. The brokerage currently has an “underweight” rating on the business services provider’s stock. Wells Fargo & Company‘s target price suggests a potential downside of 24.38% from the stock’s previous close.

ROL has been the subject of several other research reports. Morgan Stanley cut their target price on Rollins from $45.00 to $43.00 and set an “overweight” rating for the company in a research report on Tuesday, October 13th. Royal Bank Of Canada cut shares of Rollins from an “outperform” rating to a “sector perform” rating and dropped their price objective for the stock from $52.00 to $40.00 in a research report on Thursday, July 23rd. BNP Paribas Exane decreased their price objective on Rollins from $44.00 to $35.00 and set a “neutral” rating on the stock in a research report on Tuesday, September 29th. Piper Sandler downgraded shares of Rollins from an “overweight” rating to a “neutral” rating and cut their target price for the company from $46.00 to $33.00 in a research report on Wednesday, September 23rd. Finally, UBS Group set a $36.00 price objective on shares of Rollins and gave the company a “neutral” rating in a report on Wednesday, October 14th. One equities research analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, twelve have issued a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat.com, the stock presently has an average rating of “Hold” and an average price target of $40.76.

Rollins Price Performance

Shares of Rollins stock traded down $0.93 during trading on Friday, hitting $34.38. 1,083,284 shares of the company’s stock traded hands, compared to its average volume of 4,575,075. The company has a market cap of $16.54 billion, a PE ratio of 31.72, a PEG ratio of 3.72 and a beta of 0.73. The firm’s fifty day moving average price is $33.74 and its 200 day moving average price is $42.61. Rollins has a twelve month low of $29.28 and a twelve month high of $66.14. The company has a debt-to-equity ratio of 0.34, a current ratio of 0.63 and a quick ratio of 0.58.

Rollins (NYSE:ROL) last posted its quarterly earnings results on Wednesday, October 21st. The business services provider reported $0.34 earnings per share (EPS) for the quarter, hitting the consensus estimate of $0.34. The firm had revenue of $1.09 billion during the quarter, compared to analyst estimates of $1.11 billion. Rollins had a net margin of 13.19% and a return on equity of 39.40%. The company’s quarterly revenue was up 6.2% compared to the same quarter last year. During the same quarter in the prior year, the business posted $0.35 earnings per share. Analysts forecast that Rollins will post 1.16 earnings per share for the current year.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently modified their holdings of the company. Amundi raised its holdings in shares of Rollins by 71.4% during the 2nd quarter. Amundi now owns 1,851,904 shares of the business services provider’s stock worth $77,300,000 after buying an additional 771,578 shares in the last quarter. Dudley & Shanley Inc. boosted its stake in shares of Rollins by 8.8% in the 2nd quarter. Dudley & Shanley Inc. now owns 495,655 shares of the business services provider’s stock valued at $20,689,000 after purchasing an additional 39,925 shares in the last quarter. WINTON GROUP Ltd acquired a new stake in shares of Rollins in the 2nd quarter valued at approximately $3,619,000. Public Employees Retirement System of Ohio grew its holdings in shares of Rollins by 16.8% during the 1st quarter. Public Employees Retirement System of Ohio now owns 216,278 shares of the business services provider’s stock valued at $11,551,000 after purchasing an additional 31,173 shares during the last quarter. Finally, Danske Bank A S bought a new stake in shares of Rollins during the 2nd quarter valued at approximately $61,792,000. Institutional investors own 51.79% of the company’s stock.

Key Rollins News

Here are the key news stories impacting Rollins this week:

• Positive Sentiment: Third-quarter revenue increased 6.2% year over year to approximately $1.09 billion, while commercial and termite businesses continued to grow. Management also outlined a 2026 organic-growth target of 4% to 6%. Rollins Third-Quarter 2026 Financial Results
• Positive Sentiment: Direct-sales and door-to-door customer-acquisition channels produced stronger growth than digital channels, giving Rollins an alternative as it adjusts its marketing strategy. Rollins: 3 Key Takeaways for Long-Term Investors
• Neutral Sentiment: Management attributed weaker residential lead generation partly to changes in search behavior caused by artificial-intelligence tools. The company is shifting away from its traditional digital-search playbook toward channels with better returns, but the impact on customer acquisition remains uncertain. Rollins Q3 2026 Earnings Call Highlights
• Negative Sentiment: Organic revenue growth was 4.4%, below investor expectations, and total revenue fell short of the roughly $1.11 billion consensus estimate. Earnings were reported at $0.34 per share, versus some estimates of $0.35, and declined from $0.35 a year earlier. Rollins Q3 Earnings and Revenues Miss Estimates
• Negative Sentiment: Operating income slipped 1.0% and operating margin contracted 140 basis points to 20.5%, as higher insurance and other costs pressured profitability. Net income and diluted EPS also decreased year over year. Rollins Revenue Climbs as Operating Income Slips
• Negative Sentiment: Traders purchased 10,334 put options, approximately 605% above average put volume, signaling elevated short-term hedging or bearish speculation around the earnings disappointment. Rollins Stock Sees Unusually High Put Option Buying

Rollins Company Profile

Rollins, Inc is a provider of pest and termite control services for residential and commercial customers. The company offers protection against common pests such as ants, cockroaches, rodents, termites, mosquitoes and bedbugs, along with wildlife control and other specialty services.

Rollins serves customers through a portfolio of regional and international brands, including Orkin, the company’s best-known pest control business; HomeTeam Pest Defense; Western Pest Services; Critter Control; and other local and specialized operations.