GrowGeneration (NASDAQ:GRWG – Get Free Report) and Camping World (NYSE:CWH – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, analyst recommendations, earnings, risk, valuation and dividends.
Profitability
This table compares GrowGeneration and Camping World’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| GrowGeneration | -10.07% | -17.44% | -11.52% |
| Camping World | -1.55% | -3.52% | -0.28% |
Analyst Ratings
This is a summary of current recommendations and price targets for GrowGeneration and Camping World, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| GrowGeneration | 1 | 1 | 1 | 0 | 2.00 |
| Camping World | 2 | 0 | 10 | 0 | 2.67 |
GrowGeneration presently has a consensus target price of $2.50, suggesting a potential upside of 76.68%. Camping World has a consensus target price of $11.02, suggesting a potential upside of 161.96%. Given Camping World’s stronger consensus rating and higher probable upside, analysts plainly believe Camping World is more favorable than GrowGeneration.
Earnings and Valuation
This table compares GrowGeneration and Camping World”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| GrowGeneration | $161.74 million | 0.52 | -$24.05 million | ($0.27) | -5.24 |
| Camping World | $6.37 billion | 0.07 | -$89.80 million | ($1.55) | -2.71 |
GrowGeneration has higher earnings, but lower revenue than Camping World. GrowGeneration is trading at a lower price-to-earnings ratio than Camping World, indicating that it is currently the more affordable of the two stocks.
Risk and Volatility
GrowGeneration has a beta of 2.54, meaning that its stock price is 154% more volatile than the S&P 500. Comparatively, Camping World has a beta of 2.15, meaning that its stock price is 115% more volatile than the S&P 500.
Institutional & Insider Ownership
36.0% of GrowGeneration shares are owned by institutional investors. Comparatively, 52.5% of Camping World shares are owned by institutional investors. 8.1% of GrowGeneration shares are owned by company insiders. Comparatively, 2.1% of Camping World shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock is poised for long-term growth.
Summary
Camping World beats GrowGeneration on 9 of the 14 factors compared between the two stocks.
About GrowGeneration
GrowGeneration Corp., through its subsidiaries, owns and operates retail hydroponic and organic gardening stores in the United States. The company engages in the marketing and distribution of nutrients, additives, growing media, lighting, and environmental control systems, as well as other indoor and outdoor growing products. It operates a chain of stores in California, Colorado, Michigan, Maine, Oklahoma, Oregon, Washington, Montana, New York, Ohio, Mississippi, Missouri, Arizona, Rhode Island, Florida, Massachusetts, Virginia, New Jersey, and New Mexico, as well as growgeneration.com, an online superstore for cultivators, a wholesale business for resellers, HRG Distribution, and benching, racking, and storage solutions and MMI. The company was formerly known as Easylife Corp. GrowGeneration Corp. was founded in 2008 and is based in Greenwood Village, Colorado.
About Camping World
Camping World Holdings, Inc., together its subsidiaries, retails recreational vehicles (RVs), and related products and services in the United States. It operates in two segments, Good Sam Services and Plans; and RV and Outdoor Retail. The company provides a portfolio of services, protection plans, products, and resources in the RV industry. It also offers extended vehicle service contracts; roadside assistance plans; property and casualty insurance programs; travel planning and directories; and publications, as well as operates the Coast to Coast Resorts and Good Sam Campgrounds. In addition, the company provides new and used RVs; vehicle financing; RV repair and maintenance services; various RV parts, equipment, supplies, and accessories, which include towing and hitching products, satellite and GPS systems, electrical and lighting products, appliances and furniture, and other products; and collision repair services comprising fiberglass front and rear cap replacement, windshield replacement, interior remodel solutions, and paint and body work. Further, it offers equipment, gears, and supplies for camping, hunting, fishing, skiing, snowboarding, bicycling, skateboarding, and marine and watersports equipment and supplies, as well as operates Good Sam Club, a membership organization that offers savings on a range of products and services and provides co-branded credit cards. Additionally, the company facilitates an RV rental platform that connects travelers with RV owners; and designs, manufactures, and distributes RV and camping furniture, as well as a range of outdoor products and accessories. It serves customers through dealerships, and online and e-commerce platforms. Camping World Holdings, Inc. was founded in 1966 and is headquartered in Lincolnshire, Illinois.
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