Under Armour (NYSE:UA) Shares Gap Up After Insider Buying Activity

Under Armour, Inc. (NYSE:UA)’s share price gapped up before the market opened on Tuesday following insider buying activity. The stock had previously closed at $4.54, but opened at $4.74. Under Armour shares last traded at $4.8550, with a volume of 3,827,507 shares traded.

Specifically, major shareholder V Prem Et Al Watsa acquired 2,497,826 shares of Under Armour stock in a transaction that occurred on Monday, December 29th. The stock was bought at an average price of $4.66 per share, with a total value of $11,639,869.16. Following the completion of the purchase, the insider directly owned 30,454,445 shares of the company’s stock, valued at approximately $141,917,713.70. This represents a 8.93% increase in their position. The purchase was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through the SEC website. Also, major shareholder V Prem Et Al Watsa bought 1,385,850 shares of Under Armour stock in a transaction on Friday, December 26th. The stock was purchased at an average price of $4.58 per share, with a total value of $6,347,193.00. Following the completion of the acquisition, the insider directly owned 28,691,049 shares of the company’s stock, valued at $131,405,004.42. This represents a 5.08% increase in their position. The disclosure for this purchase is available in the SEC filing. In other Under Armour news, major shareholder V Prem Et Al Watsa acquired 1,313,881 shares of the firm’s stock in a transaction dated Wednesday, December 24th. The stock was purchased at an average price of $4.55 per share, for a total transaction of $5,978,158.55. Following the acquisition, the insider owned 27,691,049 shares in the company, valued at approximately $125,994,272.95. This trade represents a 4.98% increase in their position. The purchase was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink.

Analyst Ratings Changes

Separately, Weiss Ratings reiterated a “sell (d-)” rating on shares of Under Armour in a research note on Monday, December 15th. One analyst has rated the stock with a Sell rating, Based on data from MarketBeat, Under Armour currently has an average rating of “Sell”.

Under Armour News Summary

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Fairfax Financial (the vehicle tied to Prem Watsa) purchased roughly $70.9 million of UA shares across multiple trades (Dec. 22–29), signaling strong insider/affiliate conviction and supporting near‑term buying pressure. Investing.com article
• Positive Sentiment: Major shareholder V. Prem Watsa acquired 2,497,826 shares on Dec. 29 at an average ~$4.66, bringing his reported direct stake to ~30.45M shares (≈ $142M), a meaningful increase that reduces available float and can prop up the stock. SEC filing
• Positive Sentiment: Earlier in the week Watsa/Fairfax also executed a large accumulation (7,739,154 shares on Dec. 22 at ~ $4.48 — plus additional buys on Dec. 23–26), showing a coordinated, multi‑day accumulation pattern rather than one‑off buys. SEC filing
• Neutral Sentiment: Market context — UA is trading near ~$4.55 (50‑day SMA ~$4.35, 200‑day SMA ~$5.13) with a market cap ≈ $1.95B; institutional ownership and recent hedge fund activity increase liquidity, but valuation metrics show a negative P/E and thin margins. Market data
• Negative Sentiment: Analyst/ratings headwind — Weiss Ratings recently reaffirmed a “sell (d-)” and the consensus per MarketBeat remains weak; underperformance risks persist given negative net margins and modest profitability guidance (FY26 EPS guide 0.03–0.05). Weiss Ratings

Under Armour Stock Performance

The company has a debt-to-equity ratio of 0.32, a quick ratio of 1.10 and a current ratio of 1.69. The firm’s 50 day moving average price is $4.35 and its 200-day moving average price is $5.13. The firm has a market capitalization of $2.09 billion, a PE ratio of -23.17 and a beta of 1.74.

Under Armour (NYSE:UA) last posted its quarterly earnings data on Thursday, November 6th. The company reported $0.04 EPS for the quarter, beating analysts’ consensus estimates of $0.02 by $0.02. The business had revenue of $1.33 billion during the quarter, compared to analysts’ expectations of $1.31 billion. Under Armour had a positive return on equity of 1.27% and a negative net margin of 1.74%.Under Armour has set its FY 2026 guidance at 0.030-0.050 EPS.

Institutional Inflows and Outflows

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Laurel Wealth Advisors LLC lifted its stake in shares of Under Armour by 549.0% in the second quarter. Laurel Wealth Advisors LLC now owns 3,920 shares of the company’s stock worth $25,000 after buying an additional 3,316 shares in the last quarter. UMB Bank n.a. increased its position in shares of Under Armour by 361.9% during the 2nd quarter. UMB Bank n.a. now owns 4,102 shares of the company’s stock worth $27,000 after purchasing an additional 3,214 shares during the last quarter. AlphaCore Capital LLC purchased a new stake in shares of Under Armour in the 3rd quarter valued at approximately $41,000. First Business Financial Services Inc. purchased a new position in shares of Under Armour during the third quarter worth $48,000. Finally, Keel Point LLC purchased a new position in Under Armour during the 3rd quarter valued at about $52,000. Hedge funds and other institutional investors own 36.35% of the company’s stock.

Under Armour Company Profile

Under Armour, Inc is a global designer, marketer and distributor of branded performance apparel, footwear and accessories. The company’s product portfolio spans a wide range of athletic categories, including running, training, basketball, outdoor and golf, with specialized lines for men, women and youth. Under Armour emphasizes innovative fabrics and technologies designed to enhance athletic performance, such as moisture-wicking HeatGear®, cold-weather ColdGear® and UV-protective UA Tech™ materials.

The company was founded in 1996 by former University of Maryland football captain Kevin Plank, who sought to create a superior moisture-wicking T-shirt to keep athletes cool and dry.