Imperial Brands (LON:IMB) Shares Pass Above 50 Day Moving Average – Here’s Why

Posted by Hanz Christensen on Aug 2nd, 2026

Imperial Brands PLC (LON:IMB – Get Free Report) crossed above its 50-day moving average during trading on Friday . The stock has a 50-day moving average of GBX 2,771.46 and traded as high as GBX 2,857. Imperial Brands shares last traded at GBX 2,800.42, with a volume of 2,157,344 shares changing hands.

Wall Street Analysts Forecast Growth

Several research firms have issued reports on IMB. Citigroup cut their price target on Imperial Brands from GBX 3,650 to GBX 3,550 and set a “buy” rating for the company in a report on Wednesday, April 15th. Deutsche Bank Aktiengesellschaft reaffirmed a “buy” rating and issued a GBX 3,500 price objective on shares of Imperial Brands in a research note on Wednesday, May 13th. UBS Group reiterated a “neutral” rating and set a GBX 3,150 price objective on shares of Imperial Brands in a research note on Monday, May 11th. Jefferies Financial Group reissued a “buy” rating and issued a GBX 3,500 target price on shares of Imperial Brands in a report on Thursday, May 28th. Finally, Royal Bank Of Canada reissued a “sector perform” rating and issued a GBX 2,700 target price on shares of Imperial Brands in a report on Wednesday, May 13th. Five analysts have rated the stock with a Buy rating and two have issued a Hold rating to the stock. According to MarketBeat.com, Imperial Brands has a consensus rating of “Moderate Buy” and a consensus price target of GBX 3,433.33.

Get Our Latest Analysis on IMB

Imperial Brands Stock Performance

The company has a market cap of £21.46 billion, a PE ratio of 13.17, a PEG ratio of 16.51 and a beta of 0.14. The company has a current ratio of 0.70, a quick ratio of 0.41 and a debt-to-equity ratio of 278.43. The business’s 50 day moving average is GBX 2,771.46 and its two-hundred day moving average is GBX 2,949.07.

Imperial Brands (LON:IMB – Get Free Report) last issued its quarterly earnings results on Tuesday, May 12th. The company reported GBX 127.70 earnings per share (EPS) for the quarter. Imperial Brands had a return on equity of 39.24% and a net margin of 8.96%.The business had revenue of GBX 1,471.90 billion during the quarter. On average, equities research analysts anticipate that Imperial Brands PLC will post 246.5723613 EPS for the current year.