Head-To-Head Survey: Hasbro (NASDAQ:HAS) vs. Parks! America (OTCMKTS:PRKA)

Parks! America (OTCMKTS:PRKA) and Hasbro (NASDAQ:HAS) are both consumer discretionary companies, but which is the superior business? We will compare the two companies based on the strength of their dividends, analyst recommendations, earnings, risk, profitability, valuation and institutional ownership.

Insider & Institutional Ownership

91.8% of Hasbro shares are owned by institutional investors. 61.0% of Parks! America shares are owned by company insiders. Comparatively, 0.7% of Hasbro shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Earnings & Valuation

This table compares Parks! America and Hasbro”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Parks! America	N/A	N/A	N/A	$0.00	30,397.51
Hasbro	$4.70 billion	2.83	-$322.40 million	$5.56	16.90

Parks! America has higher earnings, but lower revenue than Hasbro. Hasbro is trading at a lower price-to-earnings ratio than Parks! America, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Parks! America and Hasbro’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Parks! America	N/A	N/A	N/A
Hasbro	15.97%	141.11%	14.72%

Analyst Recommendations

This is a breakdown of recent ratings and price targets for Parks! America and Hasbro, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Parks! America	0	0	0	0	0.00
Hasbro	0	4	12	0	2.75

Hasbro has a consensus target price of $109.07, suggesting a potential upside of 16.11%. Given Hasbro’s stronger consensus rating and higher probable upside, analysts plainly believe Hasbro is more favorable than Parks! America.

Summary

Hasbro beats Parks! America on 9 of the 11 factors compared between the two stocks.

About Parks! America

Parks! America, Inc., through its subsidiaries, engages in acquiring, developing, and operating local and regional theme parks and attractions in the United States. The company owns and operates three Wild Animal Safari theme parks located in Pine Mountain, Georgia; Strafford, Missouri; and Bryan/College Station, Texas. The company was formerly known as Great American Family Parks, Inc. and changed its name to Parks! America, Inc. in June 2008. Parks! America, Inc. is based in Pine Mountain, Georgia.

About Hasbro

Hasbro, Inc., together with its subsidiaries, operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company operates through Consumer Products; Wizards of the Coast and Digital Gaming; Entertainment; and Corporate and Other segments. The Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. Its toys and games include action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. The Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. The Entertainment segment engages in the development, production, and sale of entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as e-commerce retailers; and directly to customers through its e-commerce websites under the MAGIC: THE GATHERING, Hasbro Gaming, PLAY-DOH, NERF, TRANSFORMERS, DUNGEONS & DRAGONS, PEPPA PIG, and other brand names. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.