Brady Family Wealth LLC Cuts Stock Position in NIKE, Inc. $NKE

Brady Family Wealth LLC lessened its holdings in NIKE, Inc. (NYSE:NKE) by 20.8% during the 3rd quarter, HoldingsChannel reports. The firm owned 32,836 shares of the footwear maker’s stock after selling 8,606 shares during the period. Brady Family Wealth LLC’s holdings in NIKE were worth $2,290,000 at the end of the most recent reporting period.

Several other institutional investors have also bought and sold shares of NKE. Brighton Jones LLC increased its stake in NIKE by 388.5% during the fourth quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock worth $15,316,000 after acquiring an additional 160,980 shares during the last quarter. EntryPoint Capital LLC increased its position in shares of NIKE by 24.9% during the 1st quarter. EntryPoint Capital LLC now owns 4,049 shares of the footwear maker’s stock valued at $257,000 after purchasing an additional 806 shares during the last quarter. Capital Analysts LLC raised its holdings in NIKE by 135.1% during the 1st quarter. Capital Analysts LLC now owns 5,212 shares of the footwear maker’s stock valued at $330,000 after buying an additional 2,995 shares during the period. T. Rowe Price Investment Management Inc. lifted its position in NIKE by 30.4% in the first quarter. T. Rowe Price Investment Management Inc. now owns 226,612 shares of the footwear maker’s stock worth $14,386,000 after buying an additional 52,820 shares during the last quarter. Finally, United Asset Strategies Inc. boosted its stake in NIKE by 23.1% during the first quarter. United Asset Strategies Inc. now owns 17,846 shares of the footwear maker’s stock worth $1,133,000 after buying an additional 3,348 shares during the period. Institutional investors own 64.25% of the company’s stock.

Insider Transactions at NIKE

In other NIKE news, Chairman Mark G. Parker sold 86,078 shares of NIKE stock in a transaction dated Friday, November 14th. The stock was sold at an average price of $64.80, for a total value of $5,577,854.40. Following the transaction, the chairman owned 647,615 shares in the company, valued at $41,965,452. The trade was a 11.73% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. Also, EVP Treasure Heinle sold 4,300 shares of NIKE stock in a transaction that occurred on Monday, October 6th. The stock was sold at an average price of $71.27, for a total transaction of $306,461.00. Following the completion of the transaction, the executive vice president directly owned 29,396 shares in the company, valued at approximately $2,095,052.92. The trade was a 12.76% decrease in their position. The SEC filing for this sale provides additional information. Corporate insiders own 0.80% of the company’s stock.

NIKE Stock Down 10.4%

Shares of NYSE NKE opened at $58.80 on Friday. The company has a debt-to-equity ratio of 0.59, a quick ratio of 1.45 and a current ratio of 2.19. The firm has a market capitalization of $86.91 billion, a price-to-earnings ratio of 34.59, a PEG ratio of 2.32 and a beta of 1.29. The stock has a 50 day moving average price of $65.05 and a 200 day moving average price of $69.40. NIKE, Inc. has a 52-week low of $52.28 and a 52-week high of $82.44.

NIKE (NYSE:NKE) last released its quarterly earnings data on Thursday, December 18th. The footwear maker reported $0.53 EPS for the quarter, topping the consensus estimate of $0.37 by $0.16. The company had revenue of $12.43 billion for the quarter, compared to the consensus estimate of $12.19 billion. NIKE had a return on equity of 18.61% and a net margin of 5.43%.NIKE’s quarterly revenue was up .6% on a year-over-year basis. During the same period last year, the business posted $0.78 EPS. Sell-side analysts expect that NIKE, Inc. will post 2.05 earnings per share for the current year.

NIKE Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Friday, January 2nd. Investors of record on Monday, December 1st will be issued a $0.41 dividend. The ex-dividend date is Monday, December 1st. This is an increase from NIKE’s previous quarterly dividend of $0.40. This represents a $1.64 annualized dividend and a dividend yield of 2.8%. NIKE’s dividend payout ratio is presently 84.10%.

Analyst Upgrades and Downgrades

Several brokerages have recently weighed in on NKE. Wall Street Zen raised shares of NIKE from a “sell” rating to a “hold” rating in a research note on Saturday, September 6th. Berenberg Bank reissued a “neutral” rating and issued a $70.00 price objective on shares of NIKE in a research report on Friday. KeyCorp set a $90.00 price objective on shares of NIKE and gave the stock an “overweight” rating in a research note on Thursday, October 2nd. Barclays set a $64.00 target price on NIKE and gave the company an “equal weight” rating in a research note on Friday. Finally, Telsey Advisory Group decreased their price target on NIKE from $75.00 to $72.00 and set a “market perform” rating for the company in a research note on Friday. Three investment analysts have rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating and ten have issued a Hold rating to the company. According to MarketBeat, NIKE has an average rating of “Moderate Buy” and an average price target of $78.14.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Q2 beat on top and bottom line — Nike reported $12.4B in revenue and $0.53 EPS, both ahead of expectations, showing resilience in demand overall. Nike Beats on Earnings But Struggles in China and Faces Tariffs
• Positive Sentiment: North America strength and product wins — North American sales rose ~9% and running category grew ~20%, supporting the turnaround thesis for key categories. Nike’s China conundrum deepens
• Neutral Sentiment: Analyst mix — Some firms reaffirm buys (Guggenheim, Needham/Buys remain) while others cut price targets or mark to market; Berenberg reiterated neutral with a $70 PT. This leaves Street views mixed but not uniformly bearish. MarketScreener Latest Ratings
• Negative Sentiment: Tariff and margin pressure — Gross margin fell ~300 bps (to ~40.6%) and management flagged substantial tariff headwinds (reported ~$1.5B FY impact) and guidance for further margin contraction next quarter. Nike Plunges 11% As Tariffs, China Woes Cloud Outlook
• Negative Sentiment: China slump — Greater China sales plunged (~16–20% reported across outlets), with Chinese DTC digital revenue down sharply, raising concerns that Nike’s China playbook isn’t yet working. Nike is struggling to stay culturally relevant in China
• Negative Sentiment: Guidance and investor reaction — Management guided to low‑single‑digit revenue declines next quarter and warned of margin headwinds; markets focused on that guidance and tariffs, driving heavy selling and large intraday volume. Nike says turnaround plans are ‘in the middle innings’

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).