KFG Wealth Management LLC Grows Position in Amazon.com, Inc. $AMZN

KFG Wealth Management LLC increased its stake in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 55.8% in the third quarter, according to the company in its most recent Form 13F filing with the SEC. The fund owned 7,515 shares of the e-commerce giant’s stock after acquiring an additional 2,691 shares during the quarter. KFG Wealth Management LLC’s holdings in Amazon.com were worth $1,650,000 at the end of the most recent quarter.

A number of other institutional investors and hedge funds also recently bought and sold shares of AMZN. Wilson Asset Management International PTY Ltd. purchased a new stake in Amazon.com in the 2nd quarter valued at about $11,102,000. ARK Investment Management LLC raised its stake in shares of Amazon.com by 8.3% during the second quarter. ARK Investment Management LLC now owns 1,140,494 shares of the e-commerce giant’s stock valued at $250,213,000 after acquiring an additional 86,978 shares in the last quarter. Buckhead Capital Management LLC boosted its holdings in shares of Amazon.com by 16.1% in the second quarter. Buckhead Capital Management LLC now owns 28,407 shares of the e-commerce giant’s stock valued at $6,232,000 after purchasing an additional 3,948 shares during the period. Flaharty Asset Management LLC grew its stake in Amazon.com by 87.7% in the first quarter. Flaharty Asset Management LLC now owns 5,088 shares of the e-commerce giant’s stock worth $968,000 after purchasing an additional 2,377 shares in the last quarter. Finally, Border to Coast Pensions Partnership Ltd increased its holdings in Amazon.com by 6.0% during the 2nd quarter. Border to Coast Pensions Partnership Ltd now owns 1,136,311 shares of the e-commerce giant’s stock worth $249,295,000 after purchasing an additional 63,924 shares during the period. 72.20% of the stock is currently owned by institutional investors.

More Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon Now — MarketBeat highlights Amazon’s December launch of “Amazon Now” (ultra‑fast urban delivery) as a potential catalyst: faster fulfillment could raise order frequency, deepen Prime engagement and become a meaningful 2026 growth lever if margins hold. Amazon Now Delivery Push Could Boost Its 2026 Outlook
• Positive Sentiment: OpenAI talks / chip deal — Reports that OpenAI is in talks with Amazon about a large strategic investment and potentially using Amazon’s custom chips would be a direct revenue and strategic win for AWS/Graviton/Trainium silicon and strengthens AMZN’s positioning in AI infrastructure. OpenAI and Amazon in talks for $10 billion funding deal
• Positive Sentiment: AI leadership & org changes — Amazon named a senior AWS veteran to lead a unified AI/chip/quantum organization, a move investors view as accelerating AI R&D and productization that could widen AWS’s competitive moat. Amazon Names New AI Chief To Take On OpenAI, Google & Microsoft
• Positive Sentiment: Analyst optimism — Several firms (including BMO, Bank of America and others) have reaffirmed Buy ratings or raised price targets (BMO to $304), keeping bullish analyst support that helps underpin the rally. BMO Capital Markets Increases Amazon.com (NASDAQ:AMZN) Price Target to $304.00
• Neutral Sentiment: Grid / power access ruling — A FERC decision to ease colocation of data centers with power plants reduces a potential infrastructure bottleneck for hyperscalers like AWS, but raises regulatory and grid‑cost allocation questions that are mixed for near‑term margins. Feds pave the way for Big Tech to plug data centers right into power plants
• Negative Sentiment: Talent loss to Starbucks — Starbucks hired Anand Varadarajan, a longtime Amazon grocery/supply chain tech leader, which is a small execution risk for Amazon’s grocery tech bench and highlights competition for senior talent. Starbucks hires Amazon grocery tech leader as new CTO amid turnaround push
• Negative Sentiment: Legal & governance pressure — Ongoing litigation tied to delivery‑driver accidents and investor demands for disclosures on immigration policy impacts add legal and operational risk that could pressure costs or require new disclosures. Charleston-Based Law Firm Yarborough Applegate Leads Nation in Holding Amazon Accountable for Delivery Driver Wrecks Exclusive: Amazon, Walmart shareholder pushes firms to report impact of Trump’s immigration policies

Analyst Ratings Changes

Several equities research analysts have weighed in on the company. Rosenblatt Securities reiterated a “buy” rating and issued a $305.00 target price on shares of Amazon.com in a report on Thursday, December 4th. Wedbush reaffirmed an “outperform” rating and issued a $340.00 price objective on shares of Amazon.com in a research note on Wednesday, December 3rd. JMP Securities set a $300.00 target price on shares of Amazon.com in a report on Friday, October 31st. Stifel Nicolaus boosted their price target on shares of Amazon.com from $269.00 to $295.00 and gave the company a “buy” rating in a report on Friday, October 31st. Finally, New Street Research upped their price target on shares of Amazon.com from $270.00 to $340.00 and gave the stock a “buy” rating in a research report on Tuesday, November 4th. Two research analysts have rated the stock with a Strong Buy rating, fifty-six have assigned a Buy rating and three have assigned a Hold rating to the company. According to MarketBeat.com, the company has a consensus rating of “Moderate Buy” and a consensus price target of $295.50.

Insider Activity

In related news, Director Jonathan Rubinstein sold 8,173 shares of the company’s stock in a transaction dated Friday, October 31st. The stock was sold at an average price of $250.03, for a total transaction of $2,043,495.19. Following the transaction, the director directly owned 80,030 shares of the company’s stock, valued at $20,009,900.90. This represents a 9.27% decrease in their position. The sale was disclosed in a filing with the SEC, which is available at this link. Also, Director Daniel P. Huttenlocher sold 1,237 shares of the stock in a transaction dated Thursday, November 20th. The shares were sold at an average price of $226.61, for a total value of $280,316.57. Following the completion of the sale, the director owned 26,148 shares of the company’s stock, valued at approximately $5,925,398.28. This trade represents a 4.52% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 82,234 shares of company stock worth $19,076,767 over the last quarter. Company insiders own 9.70% of the company’s stock.

Amazon.com Trading Up 0.3%

NASDAQ AMZN opened at $227.35 on Friday. Amazon.com, Inc. has a 52 week low of $161.38 and a 52 week high of $258.60. The company has a 50 day moving average price of $229.52 and a 200 day moving average price of $225.38. The company has a quick ratio of 0.80, a current ratio of 1.01 and a debt-to-equity ratio of 0.14. The firm has a market cap of $2.43 trillion, a PE ratio of 32.11, a price-to-earnings-growth ratio of 1.56 and a beta of 1.37.

Amazon.com (NASDAQ:AMZN) last announced its earnings results on Thursday, October 30th. The e-commerce giant reported $1.95 earnings per share for the quarter, beating the consensus estimate of $1.57 by $0.38. The company had revenue of $180.17 billion during the quarter, compared to the consensus estimate of $177.53 billion. Amazon.com had a net margin of 11.06% and a return on equity of 23.62%. Amazon.com’s revenue was up 13.4% compared to the same quarter last year. During the same period last year, the firm earned $1.43 earnings per share. As a group, sell-side analysts forecast that Amazon.com, Inc. will post 6.31 EPS for the current fiscal year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.