Analyzing Capstone Cos. (OTCMKTS:CAPC) & American Rebel (NASDAQ:AREB)

American Rebel (NASDAQ:AREB) and Capstone Cos. (OTCMKTS:CAPC) are both small-cap industrials companies, but which is the better stock? We will contrast the two companies based on the strength of their institutional ownership, analyst recommendations, profitability, risk, dividends, earnings and valuation.

Profitability

This table compares American Rebel and Capstone Cos.’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
American Rebel	-402.98%	N/A	-218.57%
Capstone Cos.	N/A	-63.19%	-23.61%

Earnings & Valuation

This table compares American Rebel and Capstone Cos.”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
American Rebel	$11.42 million	0.51	-$17.60 million	($608.24)	0.00
Capstone Cos.	$140,000.00	9.36	-$960,000.00	($0.01)	-2.64

Capstone Cos. has lower revenue, but higher earnings than American Rebel. Capstone Cos. is trading at a lower price-to-earnings ratio than American Rebel, indicating that it is currently the more affordable of the two stocks.

Institutional and Insider Ownership

13.6% of American Rebel shares are owned by institutional investors. 74.1% of American Rebel shares are owned by company insiders. Comparatively, 40.0% of Capstone Cos. shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of recent ratings and target prices for American Rebel and Capstone Cos., as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
American Rebel	1	0	0	0	1.00
Capstone Cos.	0	0	0	0	0.00

Volatility and Risk

American Rebel has a beta of 1.2, suggesting that its share price is 20% more volatile than the S&P 500. Comparatively, Capstone Cos. has a beta of -0.06, suggesting that its share price is 106% less volatile than the S&P 500.

Summary

American Rebel beats Capstone Cos. on 7 of the 12 factors compared between the two stocks.

About American Rebel

American Rebel Holdings, Inc. designs and markets branded safes, and personal security and self-defense products. The company's safes are offered in various sizes and shapes for home, office, and personal use, as well as provides vault doors, handgun vaults, and inventory control safes under the American Rebel brand. It also offers accessories, such as back-over and back-under handgun hangers, ballistic shields, safe light kits, mag minders, moisture guards, and rifle rod kits and rods. In addition, the company's personal security and self-defense products include concealed carry backpacks; and concealed carry jackets, vests, and coats, as well as T-shirts for men and women under the American Rebel brand. Further, it offers beer under the American Rebel Light Beer brand. The company markets its products through regional retailers; and specialty safe, sporting goods, hunting, and firearms stores, as well as online through own website and e-commerce platforms. American Rebel Holdings, Inc. was incorporated in 2014 and is based in Nashville, Kansas.

About Capstone Cos.

Capstone Companies, Inc., through its subsidiaries, operates as a designer, manufacturer, and marketer of consumer products to simplify daily living through technology. The company offers Connected Chef, a purpose-built kitchen appliance tablet with an integrated platform for cooking accessories, such as cutting board, as well as Smart Mirrors. It sells its products through sales agents, as well as directly to home-goods chain retailers. The company was formerly known as CHDT Corporation and changed its name to Capstone Companies, Inc. in June 2012. Capstone Companies, Inc. was incorporated in 1996 and is headquartered in Deerfield Beach, Florida.