Zeta Global (NYSE:ZETA) Shares Up 4% – Still a Buy?

Zeta Global Holdings Corp. (NYSE:ZETA) rose 4% during trading on Friday . The stock traded as high as $20.00 and last traded at $19.8770. Approximately 3,086,718 shares traded hands during mid-day trading, a decline of 56% from the average daily volume of 6,987,758 shares. The stock had previously closed at $19.11.

Analyst Upgrades and Downgrades

ZETA has been the subject of several recent research reports. UBS Group set a $29.00 price objective on shares of Zeta Global in a research report on Tuesday, November 25th. Bank of America increased their price target on Zeta Global from $28.00 to $30.00 and gave the company a “buy” rating in a report on Tuesday, November 25th. Morgan Stanley boosted their price objective on Zeta Global from $21.00 to $23.00 and gave the stock an “equal weight” rating in a research note on Wednesday, November 26th. Weiss Ratings reiterated a “sell (d-)” rating on shares of Zeta Global in a research note on Wednesday, October 8th. Finally, Wall Street Zen raised Zeta Global from a “hold” rating to a “buy” rating in a research report on Saturday, December 20th. Nine analysts have rated the stock with a Buy rating, four have given a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Moderate Buy” and a consensus price target of $27.25.

Zeta Global Stock Up 5.1%

The firm has a 50 day moving average price of $18.37 and a two-hundred day moving average price of $17.77. The company has a quick ratio of 3.01, a current ratio of 3.01 and a debt-to-equity ratio of 0.29. The company has a market capitalization of $4.83 billion, a price-to-earnings ratio of -167.53 and a beta of 1.27.

Insider Buying and Selling at Zeta Global

In related news, Director Jeanine Silberblatt sold 12,990 shares of Zeta Global stock in a transaction on Friday, December 12th. The shares were sold at an average price of $19.34, for a total value of $251,226.60. Following the completion of the sale, the director owned 57,850 shares in the company, valued at approximately $1,118,819. The trade was a 18.34% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this link. Insiders own 13.02% of the company’s stock.

Institutional Investors Weigh In On Zeta Global

Several hedge funds and other institutional investors have recently modified their holdings of ZETA. Binnacle Investments Inc bought a new stake in Zeta Global in the third quarter valued at about $30,000. Golden State Wealth Management LLC grew its position in shares of Zeta Global by 2,000.0% in the 2nd quarter. Golden State Wealth Management LLC now owns 1,680 shares of the company’s stock worth $26,000 after acquiring an additional 1,600 shares in the last quarter. National Bank of Canada FI increased its holdings in shares of Zeta Global by 223.1% in the 3rd quarter. National Bank of Canada FI now owns 1,835 shares of the company’s stock valued at $36,000 after acquiring an additional 1,267 shares during the last quarter. Farther Finance Advisors LLC raised its position in shares of Zeta Global by 124.9% during the 3rd quarter. Farther Finance Advisors LLC now owns 1,842 shares of the company’s stock valued at $37,000 after acquiring an additional 1,023 shares in the last quarter. Finally, Quarry LP raised its position in shares of Zeta Global by 963.9% during the 1st quarter. Quarry LP now owns 2,181 shares of the company’s stock valued at $30,000 after acquiring an additional 1,976 shares in the last quarter. Institutional investors own 87.75% of the company’s stock.

About Zeta Global

Zeta Global, founded in 2007 and headquartered in New York City, is a leading data-driven marketing technology company. The firm’s mission centers on helping brands acquire, grow and retain customers through a unified customer lifecycle management platform. Over the years, Zeta Global has built a reputation for leveraging big data and predictive analytics to power digital marketing programs across multiple channels.

At the core of Zeta’s offering is the Zeta Marketing Platform, which combines identity resolution, audience insights and real-time engagement capabilities.