Wix.com Ltd. (NASDAQ:WIX) Given Consensus Rating of “Hold” by Brokerages

Shares of Wix.com Ltd. (NASDAQ:WIX) have earned a consensus recommendation of “Hold” from the twenty-two ratings firms that are covering the firm, MarketBeat Ratings reports. Two investment analysts have rated the stock with a sell rating, nine have assigned a hold rating and eleven have issued a buy rating on the company. The average 1 year price target among brokers that have covered the stock in the last year is $91.10.

WIX has been the subject of a number of research reports. Scotiabank reissued an “outperform” rating on shares of Wix.com in a research report on Tuesday, June 9th. JPMorgan Chase & Co. dropped their target price on Wix.com from $86.00 to $62.00 and set an “underweight” rating on the stock in a research report on Thursday, June 18th. Raymond James Financial downgraded Wix.com from a “strong-buy” rating to an “outperform” rating and cut their price target for the stock from $75.00 to $70.00 in a research note on Thursday, July 30th. Benchmark lifted their price target on Wix.com from $85.00 to $90.00 and gave the company a “buy” rating in a report on Wednesday, August 5th. Finally, UBS Group set a $75.00 price target on Wix.com in a research note on Wednesday, August 5th.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: AI expansion: Wix launched Symphony by Wix, a standalone multi-agent system designed for small and midsize businesses. The product could strengthen Wix’s competitive position in AI-powered website creation and support future growth. Wix Launches Symphony by Wix
• Positive Sentiment: Constructive earnings-call messaging: Management’s latest earnings call highlighted continued investment in AI and the potential benefits of the company’s strategy, although those investments may involve near-term margin tradeoffs. Wix.com Earnings Call: AI Bets, Margin Tradeoffs
• Neutral Sentiment: Analyst stance remains cautious: Wix.com received an average analyst recommendation of “Hold,” suggesting investors may be waiting for clearer evidence that its AI transition can translate into sustained growth and profitability. Wix.com Given Average Recommendation of Hold
• Negative Sentiment: Multiple securities lawsuits: Several law firms announced or promoted a class action against Wix.com and certain officers over alleged misleading statements concerning the company’s AI competitiveness, “vibe coding” transition, competitive positioning and financial outlook. The allegations relate to a reported 27% share-price decline following Wix’s first-quarter 2026 results; they have not been proven. Investors in the February 19, 2025–May 12, 2026 class period face a September 22, 2026 deadline to seek lead-plaintiff status. Pomerantz Class Action Announcement

Wix.com Price Performance

NASDAQ WIX opened at $68.75 on Thursday. The company has a 50 day simple moving average of $51.29 and a 200-day simple moving average of $66.58. Wix.com has a 52-week low of $40.16 and a 52-week high of $190.93. The firm has a market capitalization of $4.01 billion, a price-to-earnings ratio of -19.42, a price-to-earnings-growth ratio of 31.71 and a beta of 0.90.

Wix.com (NASDAQ:WIX) last issued its earnings results on Tuesday, August 4th. The information services provider reported $1.39 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.13 by $0.26. Wix.com had a negative net margin of 8.19% and a negative return on equity of 1.61%. The company had revenue of $563.06 million during the quarter, compared to analyst estimates of $552.56 million. During the same quarter last year, the business posted $2.28 EPS. The company’s revenue for the quarter was up 14.9% on a year-over-year basis. On average, analysts predict that Wix.com will post 0.24 EPS for the current year.

Institutional Trading of Wix.com

A number of institutional investors have recently added to or reduced their stakes in WIX. OVERSEA CHINESE BANKING Corp Ltd bought a new position in shares of Wix.com during the 4th quarter valued at $4,087,000. Massachusetts Financial Services Co. MA increased its position in Wix.com by 70.3% during the fourth quarter. Massachusetts Financial Services Co. MA now owns 520,633 shares of the information services provider’s stock worth $54,089,000 after buying an additional 214,864 shares during the last quarter. Principal Financial Group Inc. raised its holdings in Wix.com by 47.4% during the fourth quarter. Principal Financial Group Inc. now owns 1,397,962 shares of the information services provider’s stock valued at $145,238,000 after buying an additional 449,699 shares in the last quarter. Harel Insurance Investments & Financial Services Ltd. raised its holdings in Wix.com by 216.4% during the fourth quarter. Harel Insurance Investments & Financial Services Ltd. now owns 52,837 shares of the information services provider’s stock valued at $5,489,000 after buying an additional 36,140 shares in the last quarter. Finally, Empowered Funds LLC acquired a new stake in shares of Wix.com in the first quarter worth about $2,381,000. 81.52% of the stock is currently owned by institutional investors and hedge funds.

About Wix.com

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.