USA Today (NYSE:TDAY) Sets New 52-Week High – Time to Buy?

USA Today Co. (NYSE:TDAY)’s share price hit a new 52-week high during trading on Thursday . The stock traded as high as $6.36 and last traded at $6.09, with a volume of 203103 shares trading hands. The stock had previously closed at $6.17.

Key USA Today News

Here are the key news stories impacting USA Today this week:

• Positive Sentiment: Rosenblatt Securities initiated coverage with a “buy” and $10 price target, signaling institutional optimism and a large implied upside vs. the current price. This analyst call can attract buyers and increase interest. Article Title
• Positive Sentiment: Heavy sports and Olympics coverage (medal counts, hockey, soccer features like the Pulisic/AC Milan piece) likely drives short-term audience spikes and ad revenue during the Winter Games — a near-term traffic tailwind. Article Title
• Positive Sentiment: Feature journalism (e.g., “Restaurants of the Year”) and lifestyle pieces continue to broaden audience engagement and subscription/advertising opportunities beyond breaking news. Article Title
• Neutral Sentiment: USA TODAY Co. scheduled fourth-quarter 2025 results release and a management call for Feb. 26 — a clear near-term catalyst that could move the stock depending on revenue, margins and guidance. Investors should watch the print for digital/subscription metrics. Article Title
• Neutral Sentiment: Routine event coverage (TV schedules, game previews) syndication across partners (MSN etc.) sustains steady pageviews but is an uncertain driver of outsized revenue gains. Article Title
• Negative Sentiment: Company fundamentals that may limit upside: relatively high leverage (debt-to-equity ~4.66) and low liquidity ratios (current ratio ~0.69). Those balance-sheet constraints increase risk if ad markets soften or growth disappoints.

Wall Street Analysts Forecast Growth

TDAY has been the subject of a number of recent analyst reports. Rosenblatt Securities started coverage on USA Today in a report on Thursday. They issued a “buy” rating and a $10.00 price objective for the company. Citigroup reaffirmed a “neutral” rating on shares of USA Today in a research note on Monday, February 2nd. Wall Street Zen raised shares of USA Today from a “sell” rating to a “hold” rating in a research note on Saturday, February 7th. Finally, Weiss Ratings raised shares of USA Today from a “sell (d+)” rating to a “hold (c-)” rating in a research note on Thursday, January 8th. One research analyst has rated the stock with a Buy rating and two have assigned a Hold rating to the company. According to MarketBeat, the company has an average rating of “Hold” and an average price target of $7.55.

USA Today Price Performance

The company has a current ratio of 0.69, a quick ratio of 0.67 and a debt-to-equity ratio of 4.66. The company has a fifty day moving average price of $5.26 and a two-hundred day moving average price of $4.60. The firm has a market cap of $879.72 million, a P/E ratio of 28.48 and a beta of 1.59.

Institutional Investors Weigh In On USA Today

Large investors have recently made changes to their positions in the stock. Two Seas Capital LP bought a new stake in USA Today in the 4th quarter valued at $74,946,000. Alta Fundamental Advisers LLC acquired a new stake in shares of USA Today in the 4th quarter valued at about $58,346,000. Vanguard Group Inc. lifted its holdings in shares of USA Today by 2.0% in the third quarter. Vanguard Group Inc. now owns 8,536,026 shares of the company’s stock valued at $35,254,000 after purchasing an additional 164,690 shares in the last quarter. SG Americas Securities LLC boosted its position in shares of USA Today by 172.6% during the fourth quarter. SG Americas Securities LLC now owns 5,898,579 shares of the company’s stock worth $26,839,000 after buying an additional 3,735,152 shares during the period. Finally, Cooperman Leon G grew its holdings in shares of USA Today by 0.4% during the third quarter. Cooperman Leon G now owns 5,867,209 shares of the company’s stock worth $24,232,000 after buying an additional 23,151 shares in the last quarter. Institutional investors own 76.71% of the company’s stock.

USA Today Company Profile

Gannett Co, Inc (NYSE: GCI) is a media and marketing solutions company headquartered in McLean, Virginia. As the largest U.S. newspaper publisher by circulation, Gannett publishes USA Today alongside more than 260 local news brands. The company’s multimedia platforms include daily and weekly newspapers, websites, mobile apps and a network of subscription-based digital products.

In addition to journalism and content production, Gannett offers a suite of digital marketing services designed to help small and medium-sized businesses grow online.