Under Armour (NYSE:UAA) Share Price Passes Below 50 Day Moving Average – Should You Sell?

Under Armour, Inc. (NYSE:UAA) passed below its 50 day moving average during trading on Friday . The stock has a 50 day moving average of $6.34 and traded as low as $5.23. Under Armour shares last traded at $5.40, with a volume of 7,447,074 shares changing hands.

Wall Street Analyst Weigh In

UAA has been the subject of a number of recent research reports. Weiss Ratings raised Under Armour from a “sell (d-)” rating to a “sell (d)” rating in a report on Tuesday, August 11th. Telsey Advisory Group decreased their price target on Under Armour from $6.00 to $5.50 and set a “market perform” rating on the stock in a research note on Wednesday, May 13th. Barclays lowered Under Armour from an “equal weight” rating to an “underweight” rating and set a $5.00 price objective for the company. in a research note on Tuesday, August 11th. Citigroup reissued a “sell” rating and set a $4.75 price objective (down from $6.20) on shares of Under Armour in a report on Wednesday, May 13th. Finally, BNP Paribas Exane lowered their target price on shares of Under Armour from $7.00 to $5.00 and set a “neutral” rating on the stock in a report on Wednesday, May 13th. One analyst has rated the stock with a Strong Buy rating, one has given a Buy rating, ten have given a Hold rating and four have issued a Sell rating to the stock. According to MarketBeat.com, the stock presently has a consensus rating of “Reduce” and a consensus price target of $5.94.

Under Armour Stock Performance

The stock’s 50 day simple moving average is $6.34 and its two-hundred day simple moving average is $6.31. The company has a market capitalization of $2.32 billion, a P/E ratio of -4.70, a P/E/G ratio of 1.93 and a beta of 1.67. The company has a debt-to-equity ratio of 0.41, a current ratio of 1.81 and a quick ratio of 0.96.

Under Armour (NYSE:UAA) last released its quarterly earnings results on Friday, August 7th. The company reported $0.05 EPS for the quarter, beating the consensus estimate of $0.02 by $0.03. Under Armour had a negative net margin of 9.99% and a positive return on equity of 4.04%. The business had revenue of $1.10 billion for the quarter, compared to analysts’ expectations of $1.11 billion. During the same period in the prior year, the firm earned $0.02 earnings per share. Under Armour’s revenue was down 3.2% compared to the same quarter last year. Under Armour has set its FY 2027 guidance at 0.080-0.120 EPS and its Q2 2027 guidance at -0.030–0.010 EPS. As a group, research analysts expect that Under Armour, Inc. will post 0.11 earnings per share for the current year.

Insider Activity at Under Armour

In other news, CFO Reza Taleghani bought 18,656 shares of the stock in a transaction dated Tuesday, August 11th. The stock was bought at an average cost of $5.37 per share, with a total value of $100,182.72. Following the purchase, the chief financial officer owned 87,621 shares of the company’s stock, valued at approximately $470,524.77. This represents a 27.05% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available at the SEC website. Company insiders own 15.70% of the company’s stock.

Institutional Trading of Under Armour

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in UAA. Blair William & Co. IL lifted its position in Under Armour by 40.0% during the 4th quarter. Blair William & Co. IL now owns 5,164 shares of the company’s stock valued at $26,000 after purchasing an additional 1,476 shares during the period. State of Wyoming bought a new stake in shares of Under Armour during the second quarter worth approximately $44,000. Hantz Financial Services Inc. lifted its holdings in Under Armour by 202.7% in the fourth quarter. Hantz Financial Services Inc. now owns 8,455 shares of the company’s stock valued at $42,000 after buying an additional 5,662 shares during the period. Equitable Holdings Inc. bought a new position in Under Armour in the fourth quarter valued at approximately $51,000. Finally, Florida Financial Advisors LLC bought a new position in Under Armour in the second quarter valued at approximately $72,000. 34.58% of the stock is currently owned by institutional investors and hedge funds.

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.