Truist Financial Issues Pessimistic Forecast for HubSpot (NYSE:HUBS) Stock Price

HubSpot (NYSE:HUBS) had its price objective decreased by analysts at Truist Financial from $650.00 to $300.00 in a note issued to investors on Thursday,Benzinga reports. The firm presently has a “buy” rating on the software maker’s stock. Truist Financial’s price target would indicate a potential upside of 27.99% from the stock’s current price.

A number of other analysts have also recently commented on HUBS. Morgan Stanley reiterated an “overweight” rating on shares of HubSpot in a research note on Thursday. Weiss Ratings reiterated a “sell (e+)” rating on shares of HubSpot in a report on Friday, January 9th. Citigroup dropped their price objective on HubSpot from $660.00 to $600.00 and set a “buy” rating on the stock in a research note on Wednesday, February 4th. Evercore set a $500.00 price objective on HubSpot in a research report on Thursday, November 6th. Finally, Wells Fargo & Company decreased their target price on HubSpot from $600.00 to $350.00 and set an “overweight” rating on the stock in a report on Thursday. One research analyst has rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating, one has issued a Hold rating and two have assigned a Sell rating to the stock. According to MarketBeat, HubSpot presently has a consensus rating of “Moderate Buy” and a consensus target price of $483.70.

HubSpot Stock Up 12.0%

NYSE:HUBS traded up $25.07 during trading hours on Thursday, reaching $234.40. The company had a trading volume of 1,318,084 shares, compared to its average volume of 1,588,677. The stock has a 50-day moving average of $343.50 and a two-hundred day moving average of $415.97. HubSpot has a one year low of $207.20 and a one year high of $881.13. The firm has a market capitalization of $12.28 billion, a PE ratio of -2,947.35, a PEG ratio of 5.51 and a beta of 1.44.

HubSpot (NYSE:HUBS) last posted its earnings results on Wednesday, February 11th. The software maker reported $3.09 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $2.99 by $0.10. The company had revenue of $846.75 million during the quarter, compared to analysts’ expectations of $830.65 million. HubSpot had a negative net margin of 0.12% and a positive return on equity of 1.21%. HubSpot’s quarterly revenue was up 20.4% compared to the same quarter last year. During the same quarter in the previous year, the company posted $2.32 earnings per share. As a group, sell-side analysts expect that HubSpot will post 1.01 earnings per share for the current year.

Insiders Place Their Bets

In other news, insider Erika Ashley Fisher sold 841 shares of HubSpot stock in a transaction on Wednesday, February 4th. The shares were sold at an average price of $238.01, for a total transaction of $200,166.41. Following the transaction, the insider owned 10,119 shares in the company, valued at approximately $2,408,423.19. The trade was a 7.67% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through the SEC website. Also, Director Brian Halligan sold 8,500 shares of the company’s stock in a transaction on Tuesday, January 20th. The shares were sold at an average price of $303.38, for a total transaction of $2,578,730.00. Following the completion of the sale, the director directly owned 487,344 shares in the company, valued at approximately $147,850,422.72. This represents a 1.71% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. Insiders have sold a total of 26,930 shares of company stock worth $9,175,604 in the last 90 days. 4.00% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently added to or reduced their stakes in HUBS. Vanguard Group Inc. boosted its position in HubSpot by 6.4% during the third quarter. Vanguard Group Inc. now owns 5,736,765 shares of the software maker’s stock worth $2,683,659,000 after purchasing an additional 345,524 shares during the period. Pictet Asset Management Holding SA raised its stake in HubSpot by 32.7% in the fourth quarter. Pictet Asset Management Holding SA now owns 1,935,587 shares of the software maker’s stock valued at $776,714,000 after purchasing an additional 476,740 shares in the last quarter. State Street Corp raised its position in HubSpot by 1.9% during the third quarter. State Street Corp now owns 1,148,895 shares of the software maker’s stock valued at $537,453,000 after purchasing an additional 21,358 shares in the last quarter. Geode Capital Management LLC boosted its stake in HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock worth $388,917,000 after buying an additional 14,159 shares in the last quarter. Finally, Jennison Associates LLC boosted its stake in shares of HubSpot by 548.6% in the 2nd quarter. Jennison Associates LLC now owns 794,677 shares of the software maker’s stock valued at $442,341,000 after purchasing an additional 672,158 shares in the last quarter. 90.39% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting HubSpot

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: Q1 and FY‑2026 guidance well above Street forecasts: HubSpot raised Q1 EPS guidance to $2.46–$2.48 (consensus ~ $1.45) and FY EPS to $12.38–$12.46 (consensus ~ $7.79); revenue guides also topped estimates — a clear fundamental beat and strong outlook. Business Wire: HubSpot Reports Strong Q4
• Positive Sentiment: Q4 results exceeded estimates: EPS $3.09 vs. $2.99 expected; revenue $846.7M vs. ~$830.7M expected and revenue +20% y/y — supports the upbeat guidance. Business Wire: Q4 Results
• Neutral Sentiment: Analysts kept constructive ratings even after cuts: Needham and BTIG remain buyers and Piper Sandler keeps an overweight stance — suggests firms expect fundamentals to hold despite lower target prices. The Fly: Needham note
• Neutral Sentiment: Broader sector pressure and AI disruption concerns are weighing on software names, which can amplify share moves even after positive company news. Reuters: AI fears in software
• Negative Sentiment: Multiple large price‑target reductions: Piper Sandler cut its target to $280 (from $400), Needham cut to $300 (from $700) and BTIG cut to $300 (from $500) — sizable reductions that pressure sentiment and set lower valuation anchors. Benzinga: PT cuts TickerReport: BTIG note
• Negative Sentiment: Shares slid in extended trading and headlines highlighted the post‑earnings drop despite the beat — short‑term sentiment and positioning (including short interest in software names) likely amplified the move. Yahoo Finance: Shares tumble

HubSpot Company Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.