Truist Financial Corp Sells 67,031 Shares of Salesforce Inc. $CRM

Truist Financial Corp cut its position in Salesforce Inc. (NYSE:CRM) by 12.5% in the third quarter, according to its most recent Form 13F filing with the SEC. The institutional investor owned 469,609 shares of the CRM provider’s stock after selling 67,031 shares during the quarter. Truist Financial Corp’s holdings in Salesforce were worth $111,297,000 at the end of the most recent reporting period.

Several other hedge funds have also modified their holdings of CRM. Harvey Capital Management Inc. grew its holdings in Salesforce by 17.7% in the third quarter. Harvey Capital Management Inc. now owns 32,621 shares of the CRM provider’s stock worth $7,731,000 after purchasing an additional 4,905 shares during the last quarter. Avantax Advisory Services Inc. boosted its position in shares of Salesforce by 4.0% in the 2nd quarter. Avantax Advisory Services Inc. now owns 87,331 shares of the CRM provider’s stock worth $23,814,000 after purchasing an additional 3,387 shares in the last quarter. Grant Private Wealth Management Inc purchased a new position in Salesforce during the 3rd quarter worth $1,458,000. Advyzon Investment Management LLC increased its position in Salesforce by 57.4% during the 2nd quarter. Advyzon Investment Management LLC now owns 1,884 shares of the CRM provider’s stock valued at $514,000 after buying an additional 687 shares in the last quarter. Finally, CX Institutional raised its stake in Salesforce by 78.0% in the third quarter. CX Institutional now owns 43,186 shares of the CRM provider’s stock valued at $10,235,000 after buying an additional 18,927 shares during the last quarter. 80.43% of the stock is owned by hedge funds and other institutional investors.

Analysts Set New Price Targets

A number of brokerages have recently weighed in on CRM. JMP Securities restated a “market outperform” rating and set a $430.00 price target on shares of Salesforce in a research note on Friday, October 17th. BMO Capital Markets dropped their target price on shares of Salesforce from $280.00 to $275.00 and set an “outperform” rating on the stock in a research report on Thursday, December 4th. DA Davidson raised their price target on shares of Salesforce from $225.00 to $235.00 and gave the stock a “neutral” rating in a report on Friday, December 5th. BTIG Research assumed coverage on shares of Salesforce in a research note on Tuesday, December 16th. They set a “buy” rating and a $335.00 price objective for the company. Finally, Guggenheim reissued a “neutral” rating on shares of Salesforce in a research report on Thursday, December 4th. One research analyst has rated the stock with a Strong Buy rating, twenty-nine have given a Buy rating, twelve have assigned a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, Salesforce currently has an average rating of “Moderate Buy” and an average target price of $324.51.

Insiders Place Their Bets

In other news, Director David Blair Kirk purchased 1,936 shares of the stock in a transaction that occurred on Wednesday, December 17th. The shares were purchased at an average cost of $258.64 per share, with a total value of $500,727.04. Following the completion of the acquisition, the director owned 10,677 shares of the company’s stock, valued at approximately $2,761,499.28. This represents a 22.15% increase in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, CEO Marc Benioff sold 122 shares of Salesforce stock in a transaction on Monday, November 3rd. The shares were sold at an average price of $259.00, for a total transaction of $31,598.00. Following the completion of the transaction, the chief executive officer directly owned 11,911,571 shares of the company’s stock, valued at $3,085,096,889. The trade was a 0.00% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. In the last quarter, insiders have sold 140,927 shares of company stock worth $33,146,979. Corporate insiders own 3.00% of the company’s stock.

Salesforce Trading Down 0.2%

Shares of Salesforce stock opened at $228.03 on Thursday. The stock has a market cap of $213.66 billion, a PE ratio of 30.44, a price-to-earnings-growth ratio of 1.70 and a beta of 1.26. The firm has a fifty day moving average price of $247.30 and a 200 day moving average price of $248.09. Salesforce Inc. has a 1 year low of $218.96 and a 1 year high of $360.18. The company has a debt-to-equity ratio of 0.14, a current ratio of 0.98 and a quick ratio of 0.98.

Salesforce (NYSE:CRM) last announced its quarterly earnings results on Wednesday, December 3rd. The CRM provider reported $3.25 earnings per share for the quarter, topping the consensus estimate of $2.86 by $0.39. The company had revenue of $10.26 billion for the quarter, compared to the consensus estimate of $10.27 billion. Salesforce had a return on equity of 14.41% and a net margin of 17.91%.The firm’s revenue for the quarter was up 9.1% compared to the same quarter last year. During the same period last year, the firm earned $2.41 EPS. Salesforce has set its Q4 2026 guidance at 3.020-3.040 EPS. Equities research analysts predict that Salesforce Inc. will post 7.46 earnings per share for the current year.

Salesforce Announces Dividend

The business also recently declared a quarterly dividend, which was paid on Thursday, January 8th. Shareholders of record on Thursday, December 18th were issued a $0.416 dividend. The ex-dividend date of this dividend was Thursday, December 18th. This represents a $1.66 dividend on an annualized basis and a yield of 0.7%. Salesforce’s payout ratio is presently 22.16%.

Key Stories Impacting Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Salesforce won a potential $5.6 billion, 10‑year IDIQ contract from the U.S. Army (via its national security unit) to provide AI, data analytics and modernization services — a multi‑year, defense‑focused revenue stream that boosts backlog visibility and expands Salesforce’s addressable market outside classic CRM. Salesforce wins $5.6B US Army contract for national security technology
• Positive Sentiment: Coverage highlights two long‑horizon deals (the Army contract plus a wildfire/AI engagement), signaling a strategic pivot into mission‑critical AI and government work that could drive higher‑margin services and longer contract durations. This supports the company’s AI positioning and potential new revenue streams. Salesforce Deepens Defense and Wildfire AI Roles With Long-Horizon Deals
• Neutral Sentiment: Wall Street/TV commentary keeps Salesforce on investors’ radars (Jim Cramer, Barclays coverage, Zacks comparisons to Adobe). Analysts highlight AI momentum and margin improvements but the story remains mixed between long‑term opportunity and near‑term execution/valuation questions. Jim Cramer Discusses Salesforce (CRM)
• Neutral Sentiment: Salesforce granted ~139,574 RSUs to new employees from recent acquisitions (Apromore, Spindle AI, Informatica) — standard acquisition retention, modest dilution and a sign of integration activity. Salesforce Grants Equity Awards to Apromore, Spindle AI, and Informatica Employees
• Negative Sentiment: Technical/market sentiment remains a headwind — recent price weakness (large Y/Y drop and volatile monthly moves) and bearish chart/forecast articles are keeping short‑term pressure on the stock despite the headline deals. Salesforce Inc. (NYSE: CRM) Price Prediction and Forecast 2026–2030 (February 2026)

Salesforce Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.