Traeger (NYSE:COOK) versus Dogness (International) (NASDAQ:DOGZ) Head-To-Head Review

Traeger (NYSE:COOK) and Dogness (International) (NASDAQ:DOGZ) are both small-cap consumer discretionary companies, but which is the better investment? We will contrast the two companies based on the strength of their institutional ownership, valuation, earnings, profitability, risk, analyst recommendations and dividends.

Earnings and Valuation

This table compares Traeger and Dogness (International)”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Traeger	$604.07 million	0.27	-$34.01 million	($0.27)	-4.46
Dogness (International)	$14.85 million	12.96	-$6.06 million	N/A	N/A

Dogness (International) has lower revenue, but higher earnings than Traeger.

Risk & Volatility

Traeger has a beta of 1.43, suggesting that its stock price is 43% more volatile than the S&P 500. Comparatively, Dogness (International) has a beta of 2.61, suggesting that its stock price is 161% more volatile than the S&P 500.

Profitability

This table compares Traeger and Dogness (International)’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Traeger	-6.02%	-5.67%	-1.93%
Dogness (International)	N/A	N/A	N/A

Institutional & Insider Ownership

46.8% of Traeger shares are held by institutional investors. Comparatively, 5.1% of Dogness (International) shares are held by institutional investors. 14.7% of Traeger shares are held by insiders. Comparatively, 31.2% of Dogness (International) shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.

Analyst Recommendations

This is a summary of current ratings for Traeger and Dogness (International), as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Traeger	1	5	1	0	2.00
Dogness (International)	0	0	0	0	0.00

Traeger currently has a consensus target price of $2.13, suggesting a potential upside of 76.35%. Given Traeger’s stronger consensus rating and higher possible upside, equities analysts plainly believe Traeger is more favorable than Dogness (International).

Summary

Dogness (International) beats Traeger on 7 of the 12 factors compared between the two stocks.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.

About Dogness (International)

Dogness (International) Corporation, through its subsidiaries, designs, manufactures, and sells fashionable products for dogs and cats worldwide. The company provides pet leashes, pet collars, pet harnesses, and retractable leashes, as well as lanyards; gift suspenders, pet belt ribbons, laces, elastic belts, computer jacquard ribbons, and high-grade textile laces; mouth covers and pet charms; climbing hooks; and intelligent pet products, such as app-controlled pet feeders, pet water fountains, and smart pet toys, as well as pet shampoos. It also offers ribbon dyeing service and pet grooming services. It offers its products to wholesalers and retailers. The company was founded in 2003 and is headquartered in Dongguan, the People's Republic of China.