Tilray Brands (NASDAQ:TLRY) Shares Down 2.4% – Here’s What Happened

Tilray Brands, Inc. (NASDAQ:TLRY) shares dropped 2.4% on Tuesday . The stock traded as low as $8.81 and last traded at $9.26. Approximately 7,112,328 shares were traded during mid-day trading, an increase of 11% from the average daily volume of 6,401,877 shares. The stock had previously closed at $9.49.

Key Tilray Brands News

Here are the key news stories impacting Tilray Brands this week:

• Positive Sentiment: New product pushes seasonal demand — Tilray launched expanded Dry January offerings (zero-proof spirits, non-alcoholic beers, hemp-derived delta-9 THC cocktails) and promoted its Mollo and XMG cannabis beverages, which could help top-line and beverage category momentum in Q2. Tilray Brands Expands Dry January Offerings
• Positive Sentiment: Marketing push in Canada could support domestic sales — Campaigns targeting Dry January aim to convert on-trade and retail demand for non-alcohol and cannabis-infused beverages. Enhance Your Dry January with Mindful Sipping
• Neutral Sentiment: Management sees beverage turnaround and wellness strength — Analysts note margin pressure in cannabis and CPG beverages, but company commentary suggests beverages and wellness brands could cushion results if execution holds. This moderates immediate downside but keeps the stock sensitive to beats/misses. Tilray Brands Readies for Q2 Earnings
• Neutral Sentiment: Policy developments add ambiguity — Coverage considers the potential impact of federal rescheduling moves on Tilray’s long-term addressable market; outcome remains uncertain and could be either a catalyst or a non-event depending on implementation. Is Trump’s Cannabis Rescheduling Order Altering The Investment Case For Tilray Brands (TLRY)?
• Negative Sentiment: Q2 earnings risk and margin pressure — Multiple previews warn Tilray faces margin headwinds in cannabis and beverages and is at a crossroads ahead of its fiscal Q2 2026 report; disappointing results or weak guidance would likely push the stock lower. Tilray Q2: High Hopes or Harsh Reality?
• Negative Sentiment: Technical/short-term risk — Analysts note a “risky” chart pattern with a key date (Jan. 8) that could trigger volatility if earnings or news disappoint; recent big run-up in 2025 increases downside on a reversal. Tilray stock forms a risky pattern: Jan. 8 will be key

Analyst Upgrades and Downgrades

Several analysts have weighed in on the stock. Wall Street Zen raised shares of Tilray Brands from a “strong sell” rating to a “hold” rating in a research note on Saturday, October 11th. Weiss Ratings restated a “sell (d-)” rating on shares of Tilray Brands in a research report on Wednesday, October 8th. Finally, Atb Cap Markets upgraded Tilray Brands from a “strong sell” rating to a “hold” rating in a research report on Wednesday, December 10th. Two equities research analysts have rated the stock with a Buy rating, four have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to data from MarketBeat.com, the company has an average rating of “Hold” and an average target price of $20.00.

Tilray Brands Price Performance

The company has a quick ratio of 1.56, a current ratio of 2.62 and a debt-to-equity ratio of 0.15. The stock’s 50-day moving average price is $10.45 and its 200-day moving average price is $10.48. The company has a market capitalization of $1.04 billion, a price-to-earnings ratio of -0.41 and a beta of 1.77.

Institutional Trading of Tilray Brands

A number of hedge funds and other institutional investors have recently added to or reduced their stakes in TLRY. Baader Bank Aktiengesellschaft lifted its holdings in Tilray Brands by 11.0% in the second quarter. Baader Bank Aktiengesellschaft now owns 339,706 shares of the company’s stock valued at $134,000 after buying an additional 33,684 shares during the period. Vontobel Holding Ltd. raised its position in shares of Tilray Brands by 12.7% during the 2nd quarter. Vontobel Holding Ltd. now owns 272,662 shares of the company’s stock valued at $113,000 after acquiring an additional 30,818 shares during the last quarter. Stratos Wealth Partners LTD. lifted its stake in shares of Tilray Brands by 704.5% in the 2nd quarter. Stratos Wealth Partners LTD. now owns 81,272 shares of the company’s stock valued at $34,000 after purchasing an additional 71,170 shares during the period. Tradewinds Capital Management LLC boosted its position in shares of Tilray Brands by 177.0% in the 2nd quarter. Tradewinds Capital Management LLC now owns 203,461 shares of the company’s stock worth $84,000 after purchasing an additional 130,001 shares during the last quarter. Finally, Quinn Opportunity Partners LLC boosted its position in shares of Tilray Brands by 11.6% in the 2nd quarter. Quinn Opportunity Partners LLC now owns 1,918,080 shares of the company’s stock worth $795,000 after purchasing an additional 200,000 shares during the last quarter. 9.35% of the stock is currently owned by institutional investors and hedge funds.

Tilray Brands Company Profile

Tilray Brands, Inc is a global cannabis-lifestyle and consumer packaged goods company engaged in the cultivation, production, distribution and sale of cannabis and cannabinoid-based products. The company develops and markets a diverse portfolio of branded products spanning medical cannabis, adult-use recreational products and wellness offerings. Through state-of-the-art cultivation facilities, research and development efforts, and quality control systems, Tilray Brands aims to deliver consistent, scalable products for a range of patient and consumer needs.

Tilray’s product lineup includes cannabis flower, pre-rolls, oils and tinctures, vapes, edibles and topicals, as well as hemp-derived cannabidiol (CBD) products.