TruGolf (NASDAQ:TRUG – Get Free Report) and Sturm, Ruger & Company, Inc. (NYSE:RGR – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will compare the two companies based on the strength of their profitability, dividends, risk, institutional ownership, valuation, analyst recommendations and earnings.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for TruGolf and Sturm, Ruger & Company, Inc., as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| TruGolf | 1 | 1 | 1 | 0 | 2.00 |
| Sturm, Ruger & Company, Inc. | 1 | 1 | 1 | 0 | 2.00 |
Sturm, Ruger & Company, Inc. has a consensus target price of $46.00, indicating a potential upside of 21.07%. Given Sturm, Ruger & Company, Inc.’s higher probable upside, analysts clearly believe Sturm, Ruger & Company, Inc. is more favorable than TruGolf.
Volatility & Risk
Insider & Institutional Ownership
3.2% of TruGolf shares are owned by institutional investors. Comparatively, 64.0% of Sturm, Ruger & Company, Inc. shares are owned by institutional investors. 5.8% of TruGolf shares are owned by insiders. Comparatively, 4.6% of Sturm, Ruger & Company, Inc. shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Profitability
This table compares TruGolf and Sturm, Ruger & Company, Inc.’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| TruGolf | -55.27% | -132.15% | -24.75% |
| Sturm, Ruger & Company, Inc. | 2.11% | 6.58% | 5.35% |
Earnings & Valuation
This table compares TruGolf and Sturm, Ruger & Company, Inc.”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| TruGolf | $19.99 million | 0.04 | -$15.23 million | ($10.82) | -0.04 |
| Sturm, Ruger & Company, Inc. | $546.06 million | 1.11 | -$4.39 million | $0.75 | 50.66 |
Sturm, Ruger & Company, Inc. has higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than Sturm, Ruger & Company, Inc., indicating that it is currently the more affordable of the two stocks.
Summary
Sturm, Ruger & Company, Inc. beats TruGolf on 11 of the 12 factors compared between the two stocks.
About TruGolf
TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.
About Sturm, Ruger & Company, Inc.
Sturm, Ruger & Co., Inc. engages in the business of designing, manufacturing, and selling firearms to domestic customers. It operates through the Firearms and Castings segments. The Firearms segment focuses on manufacturing and selling rifles, pistols, and revolvers principally to a number of federally licensed, independent wholesale distributors. The Castings segment offers steel investment castings and metal injection molding parts. The company was founded by William B. Ruger in 1949 and is headquartered in Southport, CT.
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