Steven Yi Sells 8,000 Shares of MediaAlpha (NYSE:MAX) Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 8,000 shares of the company’s stock in a transaction that occurred on Monday, December 22nd. The stock was sold at an average price of $12.86, for a total value of $102,880.00. Following the transaction, the insider directly owned 2,871,330 shares of the company’s stock, valued at approximately $36,925,303.80. The trade was a 0.28% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link.

Steven Yi also recently made the following trade(s):

• On Wednesday, December 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.67, for a total transaction of $101,360.00.
• On Wednesday, December 17th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.82, for a total transaction of $102,560.00.
• On Monday, December 15th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.88, for a total transaction of $103,040.00.
• On Wednesday, December 10th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.50, for a total transaction of $108,000.00.
• On Monday, December 8th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $13.07, for a total transaction of $104,560.00.
• On Wednesday, December 3rd, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $13.37, for a total value of $106,960.00.
• On Monday, December 1st, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $12.60, for a total value of $100,800.00.
• On Wednesday, November 26th, Steven Yi sold 8,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.48, for a total value of $99,840.00.
• On Monday, November 24th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.88, for a total value of $95,040.00.
• On Wednesday, November 19th, Steven Yi sold 8,000 shares of MediaAlpha stock. The stock was sold at an average price of $11.72, for a total value of $93,760.00.

MediaAlpha Stock Performance

Shares of MAX stock opened at $13.03 on Wednesday. MediaAlpha, Inc. has a fifty-two week low of $7.33 and a fifty-two week high of $13.92. The stock’s fifty day moving average is $12.60 and its two-hundred day moving average is $11.55. The firm has a market capitalization of $849.30 million, a P/E ratio of -434.26 and a beta of 1.21.

MediaAlpha (NYSE:MAX) last released its earnings results on Wednesday, October 29th. The company reported $0.26 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $0.21 by $0.05. The business had revenue of $306.51 million during the quarter, compared to analyst estimates of $283.30 million. MediaAlpha had a negative net margin of 0.10% and a negative return on equity of 71.02%. The company’s revenue for the quarter was up 18.3% compared to the same quarter last year. During the same quarter in the prior year, the firm earned $0.17 earnings per share. On average, equities analysts forecast that MediaAlpha, Inc. will post 0.48 earnings per share for the current year.

Wall Street Analysts Forecast Growth

MAX has been the subject of several recent research reports. Zacks Research raised MediaAlpha from a “hold” rating to a “strong-buy” rating in a report on Tuesday, December 2nd. Weiss Ratings restated a “sell (d)” rating on shares of MediaAlpha in a report on Monday. Wall Street Zen upgraded MediaAlpha from a “hold” rating to a “strong-buy” rating in a report on Saturday, November 1st. Canaccord Genuity Group reissued a “buy” rating and set a $15.00 price target on shares of MediaAlpha in a research report on Thursday, October 30th. Finally, The Goldman Sachs Group set a $13.50 price objective on shares of MediaAlpha in a report on Friday, October 31st. One analyst has rated the stock with a Strong Buy rating, five have assigned a Buy rating, one has issued a Hold rating and one has given a Sell rating to the company’s stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average target price of $17.25.

Hedge Funds Weigh In On MediaAlpha

Large investors have recently modified their holdings of the business. Quarry LP increased its position in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock worth $47,000 after purchasing an additional 1,234 shares during the last quarter. Tower Research Capital LLC TRC boosted its stake in MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after buying an additional 1,213 shares during the period. Raymond James Financial Inc. purchased a new position in MediaAlpha during the second quarter worth about $62,000. Semanteon Capital Management LP acquired a new stake in shares of MediaAlpha during the second quarter valued at about $110,000. Finally, Pallas Capital Advisors LLC purchased a new stake in shares of MediaAlpha in the 2nd quarter valued at approximately $111,000. Institutional investors and hedge funds own 64.39% of the company’s stock.

Key Headlines Impacting MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Recent quarterly results showed an EPS beat and revenue growth (Q3 revenue $306.5M, +18% y/y; EPS $0.26 vs. $0.21 consensus), supporting optimism about the business model and growth trajectory. MarketBeat MAX profile
• Positive Sentiment: Several brokers have raised price targets / ratings (JPMorgan, Keefe Bruyette & Woods, Canaccord and others), lifting sentiment and providing a higher analyst consensus (~$17.25).
• Neutral Sentiment: Institutional ownership is high (~64% owned by hedge funds/institutions) and a handful of small institutional buys were reported in recent quarters; this can both stabilize the stock and limit volatility from retail flows. Institutional holdings
• Negative Sentiment: Insider selling: SVP Steven Yi sold multiple small blocks of shares in December (most recently 8,000 shares on Dec. 24 at ~$12.67). The sales are modest relative to his large remaining stake but could be perceived negatively by some investors. SEC Filing – Steven Yi
• Negative Sentiment: Director selling: Director Eugene Nonko reported several December sell transactions (e.g., 6,700 and 5,400-share trades at ~ $12.67–$12.91). These trims are small as a percentage of holdings but add to the insider-sale narrative. SEC Filing – Eugene Nonko

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.