SoFi Technologies, Inc. $SOFI Shares Bought by Cetera Investment Advisers

Cetera Investment Advisers raised its holdings in SoFi Technologies, Inc. (NASDAQ:SOFI) by 6.2% during the 1st quarter, Holdings Channel.com reports. The firm owned 710,496 shares of the company’s stock after acquiring an additional 41,767 shares during the period. Cetera Investment Advisers’ holdings in SoFi Technologies were worth $11,283,000 as of its most recent filing with the SEC.

Several other hedge funds and other institutional investors also recently added to or reduced their stakes in SOFI. Millennium Capital Advisors LLC grew its holdings in SoFi Technologies by 13.6% during the first quarter. Millennium Capital Advisors LLC now owns 12,550 shares of the company’s stock worth $199,000 after acquiring an additional 1,500 shares during the period. ABN Amro Investment Solutions lifted its holdings in SoFi Technologies by 19.4% in the first quarter. ABN Amro Investment Solutions now owns 61,679 shares of the company’s stock valued at $979,000 after acquiring an additional 10,008 shares during the period. Andra AP fonden lifted its holdings in SoFi Technologies by 1,213.5% in the first quarter. Andra AP fonden now owns 246,940 shares of the company’s stock valued at $3,921,000 after acquiring an additional 228,140 shares during the period. Florida Financial Advisors LLC boosted its position in SoFi Technologies by 24.9% in the 1st quarter. Florida Financial Advisors LLC now owns 35,435 shares of the company’s stock worth $563,000 after purchasing an additional 7,066 shares in the last quarter. Finally, Hollencrest Capital Management acquired a new stake in shares of SoFi Technologies during the 1st quarter worth approximately $73,000. 38.43% of the stock is owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

SOFI has been the subject of several recent research reports. UBS Group cut their target price on shares of SoFi Technologies from $24.50 to $21.00 and set a “neutral” rating for the company in a report on Thursday, April 30th. Morgan Stanley dropped their price target on shares of SoFi Technologies from $16.00 to $15.00 and set an “underweight” rating on the stock in a research report on Thursday. Keefe, Bruyette & Woods cut their price objective on shares of SoFi Technologies from $20.00 to $17.00 and set an “underperform” rating for the company in a report on Thursday, April 9th. TD Cowen decreased their price objective on shares of SoFi Technologies from $24.00 to $18.00 and set a “hold” rating for the company in a research report on Thursday, April 30th. Finally, Weiss Ratings lowered shares of SoFi Technologies from a “hold (c)” rating to a “hold (c-)” rating in a research note on Tuesday, May 26th. Seven equities research analysts have rated the stock with a Buy rating, eleven have given a Hold rating and three have given a Sell rating to the company’s stock. According to data from MarketBeat, the stock currently has a consensus rating of “Hold” and an average price target of $22.67.

Insider Buying and Selling

In other SoFi Technologies news, EVP Kelli Keough sold 10,954 shares of the firm’s stock in a transaction on Monday, July 20th. The stock was sold at an average price of $17.19, for a total value of $188,299.26. Following the transaction, the executive vice president owned 367,728 shares in the company, valued at approximately $6,321,244.32. This trade represents a 2.89% decrease in their position. The sale was disclosed in a document filed with the SEC, which is accessible through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CTO Jeremy Rishel sold 102,123 shares of SoFi Technologies stock in a transaction on Wednesday, June 17th. The stock was sold at an average price of $17.78, for a total transaction of $1,815,746.94. Following the sale, the chief technology officer directly owned 895,089 shares in the company, valued at approximately $15,914,682.42. This trade represents a 10.24% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Over the last ninety days, insiders sold 135,256 shares of company stock worth $2,370,822. 2.50% of the stock is owned by corporate insiders.

Key SoFi Technologies News

Here are the key news stories impacting SoFi Technologies this week:

• Positive Sentiment: Strong Q2 results and higher revenue outlook. SoFi reported quarterly adjusted EPS of $0.12 versus the $0.11 consensus, while revenue reached approximately $1.21 billion, up more than 40% year over year. Membership grew 35% to 15.8 million, and loan originations hit a record $14.8 billion. Management raised its 2026 revenue outlook to $4.8 billion-$4.9 billion, above analyst expectations. SoFi lifts 2026 revenue forecast
• Positive Sentiment: AI and cross-selling could strengthen the financial ecosystem. SoFi is expanding AI-powered financial coaching and wants the technology to help customers take financial actions, not merely answer questions. Existing members generated 51% of new products during the quarter, supporting the company’s strategy of increasing products per customer and lifetime value. SoFi expects big win from AI-powered financial coaching
• Neutral Sentiment: Technical and options activity point to a possible continued rebound. Coverage highlighted a bounce from technical support and elevated call-option buying, but these signals are speculative and do not change SoFi’s underlying earnings outlook. SoFi bounces off support
• Negative Sentiment: Profit guidance was unchanged despite higher credit losses. Net charge-offs increased to $204.5 million from $160.3 million a year earlier. SoFi is reinvesting incremental revenue into growth, keeping full-year EPS guidance at $0.60 and raising concerns about margins, execution and future loan quality. SoFi outlook and net charge-offs
• Negative Sentiment: Analyst target cuts remain an overhang. Morgan Stanley lowered its target to $15 and assigned an Underweight rating, while Wells Fargo cut its target to $17 and kept Equal Weight. An executive’s pre-arranged sale of 10,954 shares adds a minor sentiment risk. SoFi insider sale

SoFi Technologies Trading Up 8.0%

SOFI stock opened at $16.47 on Friday. The company has a current ratio of 0.75, a quick ratio of 0.13 and a debt-to-equity ratio of 0.17. SoFi Technologies, Inc. has a 12-month low of $14.88 and a 12-month high of $32.73. The stock has a market cap of $21.13 billion, a price-to-earnings ratio of 34.31 and a beta of 2.14. The business’s 50-day moving average is $17.27 and its 200 day moving average is $18.44.

SoFi Technologies (NASDAQ:SOFI) last announced its earnings results on Wednesday, July 29th. The company reported $0.12 EPS for the quarter, beating analysts’ consensus estimates of $0.11 by $0.01. SoFi Technologies had a return on equity of 6.39% and a net margin of 14.78%.The business had revenue of $1.21 billion during the quarter, compared to analysts’ expectations of $1.11 billion. During the same quarter in the prior year, the firm earned $0.08 earnings per share. The business’s revenue was up 42.5% compared to the same quarter last year. SoFi Technologies has set its FY 2026 guidance at 0.600-0.600 EPS. On average, sell-side analysts anticipate that SoFi Technologies, Inc. will post 0.59 EPS for the current fiscal year.

About SoFi Technologies

SoFi Technologies, Inc (NASDAQ: SOFI) is a diversified financial services company that provides consumer-focused lending, banking, investing and financial technology products. The company’s core offerings include student loan refinancing and private student loans, personal loans, mortgage lending, and credit card products. In addition to credit and lending, SoFi operates consumer-facing deposit and cash management accounts, an investing and trading platform, and an insurance marketplace through partner relationships, all designed to serve individuals seeking an integrated digital financial experience.

SoFi has grown beyond direct-to-consumer lending by building technology and infrastructure capabilities.