ServiceNow (NYSE:NOW) Stock Price Expected to Rise, Deutsche Bank Aktiengesellschaft Analyst Says

ServiceNow (NYSE:NOW) had its price objective upped by analysts at Deutsche Bank Aktiengesellschaft from $135.00 to $155.00 in a research report issued to clients and investors on Monday. The brokerage presently has a “buy” rating on the information technology services provider’s stock. Deutsche Bank Aktiengesellschaft’s price target points to a potential upside of 10.35% from the stock’s current price.

Several other analysts have also weighed in on NOW. KeyCorp reissued an “underweight” rating on shares of ServiceNow in a report on Tuesday, July 21st. BTIG Research boosted their price objective on shares of ServiceNow from $150.00 to $170.00 and gave the stock a “buy” rating in a research report on Tuesday, September 8th. Royal Bank Of Canada reissued an “outperform” rating and issued a $130.00 price objective on shares of ServiceNow in a research note on Thursday, July 23rd. Needham & Company LLC raised their target price on shares of ServiceNow from $115.00 to $155.00 and gave the company a “buy” rating in a report on Friday, September 11th. Finally, Robert W. Baird lifted their target price on shares of ServiceNow from $118.00 to $125.00 and gave the stock an “outperform” rating in a research report on Thursday, July 23rd. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have given a Buy rating, three have issued a Hold rating and two have given a Sell rating to the company. Based on data from MarketBeat, the company presently has a consensus rating of “Moderate Buy” and a consensus price target of $147.00.

ServiceNow Stock Performance

Shares of NOW opened at $140.46 on Monday. The company has a market capitalization of $145.24 billion, a PE ratio of 87.50, a P/E/G ratio of 2.52 and a beta of 0.97. ServiceNow has a 52-week low of $81.24 and a 52-week high of $192.97. The company has a 50-day simple moving average of $125.26 and a 200-day simple moving average of $110.61. The company has a quick ratio of 0.70, a current ratio of 0.70 and a debt-to-equity ratio of 0.43.

ServiceNow (NYSE:NOW) last issued its earnings results on Wednesday, July 22nd. The information technology services provider reported $0.90 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.86 by $0.04. The company had revenue of $3.99 billion during the quarter, compared to analysts’ expectations of $3.93 billion. ServiceNow had a net margin of 11.34% and a return on equity of 16.45%. The firm’s quarterly revenue was up 24.0% compared to the same quarter last year. During the same period last year, the company posted $0.81 earnings per share. Equities research analysts predict that ServiceNow will post 2.22 earnings per share for the current fiscal year.

Insider Buying and Selling at ServiceNow

In other ServiceNow news, Director Paul Chamberlain sold 2,700 shares of the company’s stock in a transaction dated Thursday, August 27th. The shares were sold at an average price of $135.50, for a total value of $365,850.00. Following the transaction, the director directly owned 43,990 shares in the company, valued at approximately $5,960,645. This represents a 5.78% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. Also, insider Paul Fipps sold 2,034 shares of ServiceNow stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the sale, the insider owned 18,305 shares of the company’s stock, valued at approximately $2,706,760.35. This trade represents a 10.00% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last ninety days, insiders have sold 14,081 shares of company stock worth $1,937,904. Corporate insiders own 0.34% of the company’s stock.

Institutional Investors Weigh In On ServiceNow

A number of hedge funds and other institutional investors have recently made changes to their positions in NOW. BlackRock Inc. purchased a new stake in ServiceNow in the 2nd quarter valued at about $9,536,615,000. State Street Corp boosted its position in shares of ServiceNow by 406.6% in the fourth quarter. State Street Corp now owns 47,896,597 shares of the information technology services provider’s stock worth $7,337,280,000 after acquiring an additional 38,441,898 shares during the last quarter. Geode Capital Management LLC grew its holdings in ServiceNow by 404.8% in the fourth quarter. Geode Capital Management LLC now owns 23,512,428 shares of the information technology services provider’s stock valued at $3,591,425,000 after purchasing an additional 18,854,775 shares during the period. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC grew its holdings in ServiceNow by 417.0% in the fourth quarter. UBS AM a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC now owns 14,004,910 shares of the information technology services provider’s stock valued at $2,145,412,000 after purchasing an additional 11,295,806 shares during the period. Finally, Norges Bank acquired a new position in ServiceNow during the fourth quarter worth approximately $2,020,992,000. Hedge funds and other institutional investors own 87.18% of the company’s stock.

Key Headlines Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Deutsche Bank raised its price target for ServiceNow from $135 to $155 and upgraded the stock to “buy,” implying roughly 10% potential upside from the referenced price. The upgrade provides a direct catalyst and signals increased confidence in ServiceNow’s growth outlook. Tickerreport.com analyst upgrade
• Positive Sentiment: Enterprise software stocks rallied even as broader technology shares weakened. ServiceNow benefited from sector-wide strength, with investors showing continued interest in software companies positioned to benefit from cloud adoption and artificial intelligence. Enterprise software stocks rally
• Positive Sentiment: ServiceNow and partner INRY announced a six-week deployment of EmployeeWorks. The implementation replaces a legacy employee portal with an AI-powered “front door to work,” offering a tangible example of product adoption and supporting the company’s strategy of expanding AI capabilities across enterprise workflows. INRY deploys ServiceNow EmployeeWorks
• Positive Sentiment: Recent commentary points to strong AI-related demand, partnerships and cross-selling. ServiceNow’s expanded ecosystem and collaborations with major technology companies are viewed as supporting subscription growth; reports also cite management’s higher 2026 subscription-revenue midpoint. AI alliances and raised targets
• Neutral Sentiment: Analyst coverage remains favorable, but investors should weigh ServiceNow’s faster growth and competitive positioning against Salesforce’s lower valuation and established cash generation. The comparison highlights valuation risk despite the bullish growth narrative. Salesforce versus ServiceNow comparison

ServiceNow Company Profile

ServiceNow, Inc is a cloud-based enterprise software company that provides digital workflow and automation solutions. Its Now Platform enables organizations to manage and connect business processes across information technology, customer service, human resources, finance, legal operations and other departments.

The company’s products and services include IT service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance management, strategic portfolio management and application development tools.