ServiceNow, Inc. $NOW Stock Holdings Reduced by Oppenheimer & Co. Inc.

Oppenheimer & Co. Inc. trimmed its holdings in ServiceNow, Inc. (NYSE:NOW) by 12.1% in the 3rd quarter, HoldingsChannel reports. The fund owned 74,328 shares of the information technology services provider’s stock after selling 10,191 shares during the quarter. Oppenheimer & Co. Inc.’s holdings in ServiceNow were worth $9,961,000 at the end of the most recent quarter.

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. A. D. Beadell Investment Counsel Inc. raised its position in ServiceNow by 2.9% in the second quarter. A. D. Beadell Investment Counsel Inc. now owns 2,818 shares of the information technology services provider’s stock valued at $279,000 after purchasing an additional 80 shares during the period. DUTCH ASSET Corp grew its holdings in shares of ServiceNow by 0.5% during the 3rd quarter. DUTCH ASSET Corp now owns 16,331 shares of the information technology services provider’s stock worth $2,189,000 after purchasing an additional 82 shares during the period. Atwood & Palmer Inc. grew its holdings in shares of ServiceNow by 20.0% during the 2nd quarter. Atwood & Palmer Inc. now owns 600 shares of the information technology services provider’s stock worth $60,000 after purchasing an additional 100 shares during the period. Diligent Investors LLC increased its position in shares of ServiceNow by 4.1% during the 3rd quarter. Diligent Investors LLC now owns 2,560 shares of the information technology services provider’s stock worth $343,000 after purchasing an additional 100 shares during the last quarter. Finally, Signature Wealth Management Partners LLC increased its position in shares of ServiceNow by 3.3% during the 3rd quarter. Signature Wealth Management Partners LLC now owns 3,281 shares of the information technology services provider’s stock worth $440,000 after purchasing an additional 106 shares during the last quarter. Institutional investors and hedge funds own 87.18% of the company’s stock.

ServiceNow Trading Down 2.1%

NOW stock opened at $154.84 on Wednesday. ServiceNow, Inc. has a 12-month low of $81.24 and a 12-month high of $192.97. The business’s fifty day moving average price is $138.95 and its 200 day moving average price is $115.78.

Analyst Upgrades and Downgrades

NOW has been the topic of several research analyst reports. TD Cowen boosted their price objective on shares of ServiceNow from $140.00 to $165.00 and gave the company a “buy” rating in a report on Thursday, October 15th. Wells Fargo & Company reaffirmed an “overweight” rating and set a $190.00 target price (up from $175.00) on shares of ServiceNow in a research note on Monday, October 12th. UBS Group set a $165.00 price target on shares of ServiceNow in a research report on Monday, October 19th. BMO Capital Markets boosted their price target on shares of ServiceNow from $115.00 to $118.00 and gave the company an “outperform” rating in a research note on Thursday, July 23rd. Finally, KeyCorp reissued an “underweight” rating on shares of ServiceNow in a research note on Tuesday, July 21st. One investment analyst has rated the stock with a Strong Buy rating, thirty-six have issued a Buy rating, three have assigned a Hold rating and three have assigned a Sell rating to the company. According to data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus target price of $155.74.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: ServiceNow and Google Cloud expanded their partnership to connect ServiceNow Action Fabric with Gemini Enterprise. The integration is intended to help AI agents execute actions across enterprise workflows, strengthening ServiceNow’s position in agentic AI and potentially increasing customer adoption. ServiceNow, Google Cloud Expand Partnership to Cover Agentic AI
• Positive Sentiment: Analysts remain constructive ahead of earnings. Cantor Fitzgerald raised its price target to $201 from $174 and maintained an overweight rating, while Bank of America lifted its target to $180 and kept a buy rating. Morgan Stanley also reiterated its buy rating, citing strong execution, AI-led demand and federal-sector opportunities. Cantor Fitzgerald Price Target Bank of America Raises ServiceNow Price Target
• Neutral Sentiment: The consensus outlook calls for third-quarter revenue of approximately $4.09 billion, representing about 20% year-over-year growth. Investors are likely to focus on current remaining performance obligations (CRPO), subscription growth, AI monetization and forward guidance. ServiceNow Q3 Earnings Preview
• Negative Sentiment: ServiceNow’s recent rally has intensified valuation concerns. With a high price-to-earnings multiple, investors may already be pricing in substantial AI-driven growth. Rising costs, competition and the possibility of cautious guidance could pressure the shares if earnings fail to exceed elevated expectations. ServiceNow: The 3 Big Reasons I’m Bailing on This Stock Ahead of Earnings

Insider Activity at ServiceNow

In other ServiceNow news, insider Jacqueline P. Canney sold 7,847 shares of the business’s stock in a transaction dated Friday, August 28th. The shares were sold at an average price of $138.00, for a total transaction of $1,082,886.00. Following the sale, the insider directly owned 30,042 shares in the company, valued at $4,145,796. This represents a 20.71% decrease in their ownership of the stock. The sale was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Paul Fipps sold 2,034 shares of the stock in a transaction dated Monday, August 31st. The stock was sold at an average price of $147.87, for a total transaction of $300,767.58. Following the sale, the insider directly owned 18,305 shares in the company, valued at $2,706,760.35. This represents a 10.00% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold 14,081 shares of company stock worth $1,937,904 in the last three months. 0.34% of the stock is owned by company insiders.

ServiceNow Profile

ServiceNow, Inc provides cloud-based software designed to help organizations digitize, automate and manage enterprise workflows. Its Now Platform connects people, processes and systems across departments, enabling customers to manage work through a centralized technology environment.

The company’s products and services address a range of business needs, including information technology service management, IT operations management, customer service management, human resources service delivery, security operations, risk and compliance, and application development.