Salesforce Inc. $CRM Shares Bought by Kovack Advisors Inc.

Kovack Advisors Inc. boosted its holdings in shares of Salesforce Inc. (NYSE:CRM) by 10.0% in the second quarter, according to its most recent disclosure with the Securities and Exchange Commission (SEC). The firm owned 12,159 shares of the CRM provider’s stock after purchasing an additional 1,105 shares during the period. Kovack Advisors Inc.’s holdings in Salesforce were worth $3,316,000 as of its most recent filing with the Securities and Exchange Commission (SEC).

Other institutional investors and hedge funds also recently added to or reduced their stakes in the company. Brighton Jones LLC boosted its holdings in Salesforce by 13.7% during the fourth quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after buying an additional 3,102 shares in the last quarter. Revolve Wealth Partners LLC boosted its holdings in Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after buying an additional 205 shares in the last quarter. Bison Wealth LLC boosted its holdings in Salesforce by 9.0% during the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock worth $747,000 after buying an additional 184 shares in the last quarter. Golden State Wealth Management LLC boosted its holdings in Salesforce by 23.7% during the first quarter. Golden State Wealth Management LLC now owns 1,931 shares of the CRM provider’s stock worth $518,000 after buying an additional 370 shares in the last quarter. Finally, Clear Creek Financial Management LLC boosted its holdings in Salesforce by 16.1% during the first quarter. Clear Creek Financial Management LLC now owns 1,262 shares of the CRM provider’s stock worth $339,000 after buying an additional 175 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Salesforce Stock Performance

NYSE:CRM opened at $256.90 on Friday. The company’s 50-day moving average price is $247.26 and its 200-day moving average price is $258.02. The company has a current ratio of 1.12, a quick ratio of 1.12 and a debt-to-equity ratio of 0.14. The company has a market cap of $244.57 billion, a P/E ratio of 37.34, a P/E/G ratio of 2.11 and a beta of 1.19. Salesforce Inc. has a twelve month low of $226.48 and a twelve month high of $369.00.

Salesforce (NYSE:CRM) last posted its quarterly earnings results on Wednesday, September 3rd. The CRM provider reported $2.91 earnings per share for the quarter, topping the consensus estimate of $2.78 by $0.13. The firm had revenue of $10.24 billion for the quarter, compared to the consensus estimate of $10.14 billion. Salesforce had a net margin of 16.87% and a return on equity of 13.27%. The company’s revenue for the quarter was up 9.8% on a year-over-year basis. During the same period last year, the firm posted $2.56 earnings per share. Salesforce has set its FY 2026 guidance at 11.330-11.370 EPS. Q3 2026 guidance at 2.840-2.860 EPS. On average, sell-side analysts forecast that Salesforce Inc. will post 7.46 earnings per share for the current fiscal year.

Salesforce Announces Dividend

The firm also recently declared a quarterly dividend, which was paid on Thursday, October 9th. Stockholders of record on Wednesday, September 17th were paid a $0.416 dividend. This represents a $1.66 annualized dividend and a dividend yield of 0.6%. The ex-dividend date of this dividend was Wednesday, September 17th. Salesforce’s dividend payout ratio (DPR) is currently 24.13%.

Wall Street Analysts Forecast Growth

A number of analysts recently issued reports on CRM shares. Robert W. Baird lowered their price target on shares of Salesforce from $365.00 to $325.00 and set an “outperform” rating on the stock in a report on Thursday, September 4th. Bank of America lowered their price target on shares of Salesforce from $350.00 to $325.00 and set a “buy” rating on the stock in a report on Tuesday, August 26th. Macquarie reaffirmed a “neutral” rating and set a $250.00 price objective on shares of Salesforce in a report on Thursday, October 16th. JPMorgan Chase & Co. dropped their target price on shares of Salesforce from $380.00 to $365.00 and set an “overweight” rating on the stock in a research report on Thursday, September 4th. Finally, Stifel Nicolaus reduced their price target on shares of Salesforce from $325.00 to $300.00 and set a “buy” rating for the company in a research report on Thursday, October 9th. Twenty-five analysts have rated the stock with a Buy rating, thirteen have assigned a Hold rating and one has assigned a Sell rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average target price of $325.23.

Insider Activity

In other news, Director David Blair Kirk bought 3,400 shares of the firm’s stock in a transaction on Tuesday, September 9th. The shares were bought at an average cost of $254.66 per share, for a total transaction of $865,844.00. Following the acquisition, the director directly owned 3,824 shares of the company’s stock, valued at $973,819.84. This trade represents a 801.89% increase in their position. The acquisition was disclosed in a document filed with the SEC, which is available at the SEC website. Also, CEO Marc Benioff sold 2,250 shares of the business’s stock in a transaction dated Wednesday, August 27th. The shares were sold at an average price of $248.56, for a total transaction of $559,260.00. Following the completion of the transaction, the chief executive officer owned 11,911,571 shares in the company, valued at $2,960,740,087.76. The trade was a 0.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Over the last three months, insiders sold 78,750 shares of company stock worth $19,372,928. Insiders own 3.00% of the company’s stock.

Salesforce Profile

Salesforce, Inc provides Customer Relationship Management (CRM) technology that brings companies and customers together worldwide. The company's service includes sales to store data, monitor leads and progress, forecast opportunities, gain insights through analytics and artificial intelligence, and deliver quotes, contracts, and invoices; and service that enables companies to deliver trusted and highly personalized customer support at scale.