Roku (NASDAQ:ROKU) Stock Price Down 2.3% – Here’s What Happened

Roku, Inc. (NASDAQ:ROKU)’s share price traded down 2.3% during trading on Tuesday . The company traded as low as $94.44 and last traded at $95.59. 2,137,412 shares were traded during trading, a decline of 40% from the average session volume of 3,574,473 shares. The stock had previously closed at $97.81.

Trending Headlines about Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Roku launched its Howdy ad‑free SVOD as a $2.99/month channel on Amazon Prime Video in the U.S., expanding distribution beyond Roku devices and creating a new subscription revenue stream. Roku Launches Howdy Service on Prime Video
• Positive Sentiment: Roku added five ITV Studios FAST channels in the U.K., broadening its free ad-supported offering and ad inventory in an important international market. Roku launches 5 ITV Studios FAST channels in UK
• Positive Sentiment: Roku was named a launch partner for Google’s Confidential Publisher Match solution, a privacy-focused ad-tech initiative that could improve ad targeting and yield for Roku’s platform. Roku named launch partner for Google’s Confidential Publisher Match solution
• Positive Sentiment: Industry recognition — Roku appears on Fast Company’s list of the most innovative video companies — supporting the company’s brand and long-term content/platform narrative. The most innovative video companies of 2026
• Neutral Sentiment: Analyst/coverage chatter points to upside potential and recent volume spikes, which can drive short-term moves but are speculative without confirmed upgrades or model changes. Roku (ROKU) Stock Surges Nearly 5% as Wall Street Eyes 28% Gain Potential
• Neutral Sentiment: Increased investor attention and search interest (Zacks/Yahoo coverage) highlight that Roku is on watchlists — attention can amplify moves in either direction. Investors Heavily Search Roku, Inc. (ROKU): Here is What You Need to Know
• Negative Sentiment: Product/service reports include a broken method to access free live‑TV antenna channels on Roku TVs, which could dent user experience narratives if widespread. This easy method to watch free live TV channels on Roku TVs is currently broken
• Negative Sentiment: Deep discounts (example: Roku Streambar SE hitting low prices) signal promotional pressure that can compress hardware ASPs and margins. Roku Streambar SE Hits Its Lowest Price

Analyst Upgrades and Downgrades

Several research analysts have issued reports on the company. Morgan Stanley set a $135.00 target price on Roku and gave the stock an “overweight” rating in a research report on Tuesday, December 16th. Zacks Research raised shares of Roku from a “hold” rating to a “strong-buy” rating in a research report on Tuesday, February 10th. Wall Street Zen upgraded shares of Roku from a “hold” rating to a “buy” rating in a research note on Sunday, December 7th. Moffett Nathanson reissued a “neutral” rating and issued a $100.00 price objective on shares of Roku in a report on Friday, February 13th. Finally, UBS Group restated a “neutral” rating and set a $110.00 target price on shares of Roku in a research report on Friday, February 13th. One analyst has rated the stock with a Strong Buy rating, twenty-two have issued a Buy rating and four have given a Hold rating to the company’s stock. According to MarketBeat, Roku currently has a consensus rating of “Moderate Buy” and an average target price of $125.40.

Roku Stock Down 2.3%

The stock has a market cap of $14.09 billion, a P/E ratio of 167.70 and a beta of 1.98. The firm has a 50 day moving average price of $96.14 and a 200 day moving average price of $99.70.

Roku (NASDAQ:ROKU) last announced its quarterly earnings data on Thursday, February 12th. The company reported $0.53 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $0.28 by $0.25. The company had revenue of $1.39 billion during the quarter, compared to the consensus estimate of $1.35 billion. Roku had a return on equity of 3.40% and a net margin of 1.87%.The firm’s revenue was up 16.1% on a year-over-year basis. During the same period in the previous year, the company posted ($0.24) EPS. Equities analysts predict that Roku, Inc. will post -0.3 earnings per share for the current fiscal year.

Insiders Place Their Bets

In other news, Director Neil D. Hunt sold 2,000 shares of the stock in a transaction on Monday, February 2nd. The shares were sold at an average price of $96.48, for a total value of $192,960.00. Following the completion of the sale, the director directly owned 7,782 shares of the company’s stock, valued at $750,807.36. This represents a 20.45% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. Also, CEO Anthony J. Wood sold 75,000 shares of the firm’s stock in a transaction on Monday, January 12th. The shares were sold at an average price of $109.61, for a total transaction of $8,220,750.00. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 213,124 shares of company stock valued at $21,433,878. Insiders own 13.98% of the company’s stock.

Institutional Investors Weigh In On Roku

Institutional investors and hedge funds have recently bought and sold shares of the business. Blue Trust Inc. lifted its position in shares of Roku by 680.0% in the fourth quarter. Blue Trust Inc. now owns 234 shares of the company’s stock valued at $25,000 after acquiring an additional 204 shares in the last quarter. Aventura Private Wealth LLC purchased a new stake in shares of Roku during the fourth quarter worth about $26,000. Westfuller Advisors LLC bought a new stake in Roku during the 3rd quarter valued at approximately $30,000. WPG Advisers LLC bought a new stake in Roku during the 4th quarter valued at approximately $31,000. Finally, Safe Harbor Fiduciary LLC purchased a new position in Roku in the 4th quarter worth approximately $31,000. 86.30% of the stock is owned by institutional investors.

About Roku

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.