Rocky Mountain Chocolate Factory (NASDAQ:RMCF) vs. Marine Harvest ASA (OTCMKTS:MHGVY) Financial Analysis

Rocky Mountain Chocolate Factory (NASDAQ:RMCF) and Marine Harvest ASA (OTCMKTS:MHGVY) are both consumer staples companies, but which is the better business? We will contrast the two businesses based on the strength of their institutional ownership, profitability, earnings, analyst recommendations, valuation, risk and dividends.

Profitability

This table compares Rocky Mountain Chocolate Factory and Marine Harvest ASA’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Rocky Mountain Chocolate Factory	-19.84%	-100.52%	-26.22%
Marine Harvest ASA	11.19%	11.74%	5.29%

Earnings and Valuation

This table compares Rocky Mountain Chocolate Factory and Marine Harvest ASA”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Rocky Mountain Chocolate Factory	$27.50 million	0.31	-$4.56 million	($0.61)	-1.49
Marine Harvest ASA	$6.47 billion	1.77	$708.93 million	$1.42	15.27

Marine Harvest ASA has higher revenue and earnings than Rocky Mountain Chocolate Factory. Rocky Mountain Chocolate Factory is trading at a lower price-to-earnings ratio than Marine Harvest ASA, indicating that it is currently the more affordable of the two stocks.

Risk and Volatility

Rocky Mountain Chocolate Factory has a beta of 0.76, suggesting that its stock price is 24% less volatile than the S&P 500. Comparatively, Marine Harvest ASA has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500.

Analyst Recommendations

This is a breakdown of recent ratings and target prices for Rocky Mountain Chocolate Factory and Marine Harvest ASA, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Rocky Mountain Chocolate Factory	1	0	0	0	1.00
Marine Harvest ASA	0	3	0	2	2.80

Institutional & Insider Ownership

50.3% of Rocky Mountain Chocolate Factory shares are held by institutional investors. 25.2% of Rocky Mountain Chocolate Factory shares are held by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a company is poised for long-term growth.

Summary

Marine Harvest ASA beats Rocky Mountain Chocolate Factory on 11 of the 13 factors compared between the two stocks.

About Rocky Mountain Chocolate Factory

Rocky Mountain Chocolate Factory, Inc., together with its subsidiaries, operates as a confectionery franchisor, manufacturer, and retail operator. It operates through Franchising, Manufacturing, Retail Stores, and Other segments. The company produces approximately 400 chocolate candies and other confectionery products, including clusters, caramels, creams, toffees, mints, and truffles; and offers 15 varieties of caramel apples and other products that are prepared in individual stores, as well as provides ice cream, coffee, and other sundries. Rocky Mountain Chocolate Factory, Inc. was founded in 1981 and is headquartered in Durango, Colorado.

About Marine Harvest ASA

Mowi ASA, a seafood company, farms, produces, and supplies Atlantic salmon products worldwide. It operates through three segments: Feed, Farming, and Sales and Marketing. The company is involved in the salmon feed production, salmon farming and primary processing, and seafood secondary processing activities. It offers whole fish, plain and marinated fillets and steaks, hot- and cold-smoked salmon, burgers and tartars, patties, gravad, sushi, and breaded products under the Ducktrap, MOWI, and Supreme Salmon brands. The company was formerly known as Marine Harvest ASA and changed its name to Mowi ASA in December 2018. Mowi ASA was founded in 1964 and is headquartered in Bergen, Norway.