Rivian Automotive (NASDAQ:RIVN – Get Free Report) and Harley-Davidson (NYSE:HOG – Get Free Report) are both auto/tires/trucks companies, but which is the better stock? We will contrast the two businesses based on the strength of their risk, earnings, valuation, institutional ownership, dividends, analyst recommendations and profitability.
Volatility and Risk
Rivian Automotive has a beta of 1.81, meaning that its share price is 81% more volatile than the S&P 500. Comparatively, Harley-Davidson has a beta of 1.39, meaning that its share price is 39% more volatile than the S&P 500.
Insider and Institutional Ownership
66.3% of Rivian Automotive shares are owned by institutional investors. Comparatively, 85.1% of Harley-Davidson shares are owned by institutional investors. 2.2% of Rivian Automotive shares are owned by company insiders. Comparatively, 0.9% of Harley-Davidson shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company is poised for long-term growth.
Analyst Recommendations
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Rivian Automotive | 5 | 16 | 5 | 0 | 2.00 |
| Harley-Davidson | 2 | 4 | 2 | 0 | 2.00 |
Rivian Automotive currently has a consensus target price of $13.81, suggesting a potential downside of 17.07%. Harley-Davidson has a consensus target price of $29.43, suggesting a potential upside of 16.69%. Given Harley-Davidson’s higher possible upside, analysts plainly believe Harley-Davidson is more favorable than Rivian Automotive.
Profitability
This table compares Rivian Automotive and Harley-Davidson’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Rivian Automotive | -61.34% | -57.33% | -22.25% |
| Harley-Davidson | 5.76% | 7.43% | 1.97% |
Earnings and Valuation
This table compares Rivian Automotive and Harley-Davidson”s top-line revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Rivian Automotive | $4.97 billion | 4.07 | -$4.75 billion | ($3.11) | -5.35 |
| Harley-Davidson | $4.66 billion | 0.64 | $455.36 million | $4.12 | 6.12 |
Harley-Davidson has lower revenue, but higher earnings than Rivian Automotive. Rivian Automotive is trading at a lower price-to-earnings ratio than Harley-Davidson, indicating that it is currently the more affordable of the two stocks.
Summary
Harley-Davidson beats Rivian Automotive on 8 of the 13 factors compared between the two stocks.
About Rivian Automotive
Rivian Automotive, Inc., together with its subsidiaries, designs, develops, manufactures, and sells electric vehicles and accessories. The company offers consumer vehicles, including a two-row, five-passenger pickup truck under the R1T brand, a three-row, seven-passenger sport utility vehicle under the R1S name. It provides consumer services, such as digital financing and leasing, telematics-based insurance, vehicle maintenance and repair services, software services, and charging solutions. In addition, the company designs, develops, manufactures, and operates the Rivian Adventure Network Direct Current fast chargers, and offers access to Combined Charging Standard, as well as FleetOS, a proprietary, end-to-end centralized fleet management subscription platform. Further, it offers Rivian Commercial Van platform for Electric Delivery Van with collaboration with Amazon.com, Inc. The company sells its products directly to customers in the consumer and commercial markets. Rivian Automotive, Inc. was founded in 2009 and is based in Irvine, California.
About Harley-Davidson
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, touring, standard, sportbike, adventure, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Receive News & Ratings for Rivian Automotive Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Rivian Automotive and related companies with MarketBeat.com's FREE daily email newsletter.
