Xponential Fitness (NYSE:XPOF – Get Free Report) and Tuniu (NASDAQ:TOUR – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their earnings, dividends, valuation, profitability, risk, analyst recommendations and institutional ownership.
Valuation & Earnings
This table compares Xponential Fitness and Tuniu”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Xponential Fitness | $314.88 million | 0.73 | -$33.79 million | ($1.19) | -3.94 |
| Tuniu | $593.05 million | 0.09 | $4.45 million | $0.32 | 14.69 |
Tuniu has higher revenue and earnings than Xponential Fitness. Xponential Fitness is trading at a lower price-to-earnings ratio than Tuniu, indicating that it is currently the more affordable of the two stocks.
Volatility & Risk
Xponential Fitness has a beta of 1.07, meaning that its share price is 7% more volatile than the S&P 500. Comparatively, Tuniu has a beta of 0.47, meaning that its share price is 53% less volatile than the S&P 500.
Profitability
This table compares Xponential Fitness and Tuniu’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Xponential Fitness | -11.13% | -3.40% | -6.01% |
| Tuniu | 3.73% | 3.17% | 1.90% |
Analyst Recommendations
This is a breakdown of recent ratings and price targets for Xponential Fitness and Tuniu, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Xponential Fitness | 1 | 10 | 1 | 0 | 2.00 |
| Tuniu | 1 | 0 | 0 | 0 | 1.00 |
Xponential Fitness currently has a consensus price target of $6.50, suggesting a potential upside of 38.77%. Given Xponential Fitness’ stronger consensus rating and higher probable upside, equities research analysts clearly believe Xponential Fitness is more favorable than Tuniu.
Institutional and Insider Ownership
58.6% of Xponential Fitness shares are held by institutional investors. 24.1% of Xponential Fitness shares are held by insiders. Comparatively, 76.1% of Tuniu shares are held by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.
Summary
Tuniu beats Xponential Fitness on 8 of the 14 factors compared between the two stocks.
About Xponential Fitness
Xponential Fitness is a franchisor of boutique fitness studios. The company develops and supports fitness brands, with studios offering services such as Pilates, indoor cycling, assisted stretching, rowing, yoga, barre, dance-based workouts, boxing and strength training. Its portfolio includes Club Pilates, CycleBar, StretchLab, Row House, AKT, YogaSix, Pure Barre, Rumble and BFT. Xponential’s business focuses on franchising and licensing these concepts, while providing franchisees with support such as brand development, training and marketing.
About Tuniu
Tuniu Corporation is a China-based online leisure travel company that connects travelers with vacation products and services through its website, mobile applications and other sales channels. Its offerings include organized group tours and self-guided travel products, along with travel-related services such as booking transportation and accommodations. The company serves travelers in China and offers trips to destinations within China and abroad. Its platform helps customers research and book itineraries, while its travel services support trip planning and arrangements.
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