Reviewing TruGolf (TRUG) & The Competition

TruGolf (NASDAQ:TRUG) is one of 95 publicly-traded companies in the “Leisure Products” industry, but how does it weigh in compared to its rivals? We will compare TruGolf to related businesses based on the strength of its institutional ownership, earnings, risk, profitability, valuation, analyst recommendations and dividends.

Volatility and Risk

TruGolf has a beta of -1.08, meaning that its share price is 208% less volatile than the S&P 500. Comparatively, TruGolf’s rivals have a beta of 1.21, meaning that their average share price is 21% more volatile than the S&P 500.

Insider and Institutional Ownership

3.2% of TruGolf shares are owned by institutional investors. Comparatively, 45.3% of shares of all “Leisure Products” companies are owned by institutional investors. 5.8% of TruGolf shares are owned by insiders. Comparatively, 14.8% of shares of all “Leisure Products” companies are owned by insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock is poised for long-term growth.

Analyst Ratings

This is a breakdown of recent recommendations for TruGolf and its rivals, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
TruGolf	1	0	0	0	1.00
TruGolf Competitors	563	2385	3809	188	2.52

As a group, “Leisure Products” companies have a potential upside of 27.48%. Given TruGolf’s rivals stronger consensus rating and higher possible upside, analysts plainly believe TruGolf has less favorable growth aspects than its rivals.

Earnings and Valuation

This table compares TruGolf and its rivals top-line revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
TruGolf	$18.88 million	-$15.23 million	-0.01
TruGolf Competitors	$3.02 billion	$72.16 million	575.83

TruGolf’s rivals have higher revenue and earnings than TruGolf. TruGolf is trading at a lower price-to-earnings ratio than its rivals, indicating that it is currently more affordable than other companies in its industry.

Profitability

This table compares TruGolf and its rivals’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
TruGolf	-55.27%	-132.15%	-24.75%
TruGolf Competitors	-8.44%	-18.53%	-3.95%

Summary

TruGolf rivals beat TruGolf on 13 of the 13 factors compared.

About TruGolf

TruGolf Holdings, Inc., through its subsidiary, engages in the development and sale of indoor golf simulator hardware under the TruGolf Nevada brand for residential and commercial markets in the United States. It also provides E6 Connect software for use on other companies' hardware. The company was founded in 1982 and is headquartered in Centerville, Utah.