Reviewing Gold.com (GOLD) and Its Rivals

Gold.com (NYSE:GOLD) is one of 158 public companies in the “Trading Companies & Distributors” industry, but how does it weigh in compared to its competitors? We will compare Gold.com to similar companies based on the strength of its dividends, profitability, institutional ownership, analyst recommendations, risk, earnings and valuation.

Insider & Institutional Ownership

62.9% of Gold.com shares are held by institutional investors. Comparatively, 50.9% of shares of all “Trading Companies & Distributors” companies are held by institutional investors. 0.6% of Gold.com shares are held by insiders. Comparatively, 16.9% of shares of all “Trading Companies & Distributors” companies are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Gold.com and its competitors’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gold.com	0.32%	18.15%	3.97%
Gold.com Competitors	0.71%	-34.50%	3.14%

Risk & Volatility

Gold.com has a beta of 0.56, meaning that its share price is 44% less volatile than the S&P 500. Comparatively, Gold.com’s competitors have a beta of 1.30, meaning that their average share price is 30% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of recent recommendations and price targets for Gold.com and its competitors, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gold.com	0	2	4	0	2.67
Gold.com Competitors	1425	4871	6666	221	2.43

Gold.com currently has a consensus price target of $58.00, suggesting a potential upside of 25.57%. As a group, “Trading Companies & Distributors” companies have a potential upside of 14.98%. Given Gold.com’s stronger consensus rating and higher probable upside, equities research analysts plainly believe Gold.com is more favorable than its competitors.

Dividends

Gold.com pays an annual dividend of $0.80 per share and has a dividend yield of 1.7%. Gold.com pays out 27.4% of its earnings in the form of a dividend. As a group, “Trading Companies & Distributors” companies pay a dividend yield of 3.0% and pay out 36.6% of their earnings in the form of a dividend.

Earnings and Valuation

This table compares Gold.com and its competitors gross revenue, earnings per share and valuation.

	Gross Revenue	Net Income	Price/Earnings Ratio
Gold.com	$25.51 billion	$17.32 million	15.82
Gold.com Competitors	$6.64 billion	$365.60 million	20.71

Gold.com has higher revenue, but lower earnings than its competitors. Gold.com is trading at a lower price-to-earnings ratio than its competitors, indicating that it is currently more affordable than other companies in its industry.

Summary

Gold.com beats its competitors on 8 of the 15 factors compared.

Gold.com Company Profile

Gold.com, Inc., together with its subsidiaries, operates as a precious metals company. It operates through three segments: Wholesale Sales & Ancillary Services, Direct-to-Consumer, and Secured Lending. The Wholesale Sales & Ancillary Services segment sells gold, silver, platinum, and palladium in the form of bars, plates, powders, wafers, grains, ingots, and coins. This segment also offers complementary services, such as receiving, handling, inventorying, processing, packing, and shipping of precious metals and custom coins on a secure basis; and designs and produces minted silver products. The Direct-to-Consumer segment provides access to gold, silver, copper, platinum, and palladium products primarily through its websites; rarities and numismatic collections; and numismatic and bullion products. It operates various websites targeting specific niches within the precious metals retail market. This segment also operates as a direct retailer of precious metals to the investor community and markets its precious metal products on television, radio, and the internet, as well as through customer service outreach. The Secured Lending segment originates and acquires commercial loans secured by bullion, numismatic coins, and graded sports cards. The company serves customers, including financial institutions, bullion retailers, industrial manufacturers and fabricators, sovereign mints, refiners, coin and metal dealers, investors, collectors, and e-commerce and other retail customers. It operates in the United States, Europe, Canada, Asia Pacific, Africa, Australia, and South America. The company was formerly known as A-Mark Precious Metals, Inc. and changed its name to Gold.com, Inc. in December 2025. The company was founded in 1965 and is headquartered in Costa Mesa, California.