Reviewing Breville Group (OTCMKTS:BVILF) and Whirlpool (NYSE:WHR)

Breville Group (OTCMKTS:BVILF) and Whirlpool (NYSE:WHR) are both consumer discretionary companies, but which is the superior business? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, institutional ownership, valuation, dividends and profitability.

Institutional and Insider Ownership

24.9% of Breville Group shares are owned by institutional investors. Comparatively, 90.8% of Whirlpool shares are owned by institutional investors. 2.0% of Whirlpool shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Valuation and Earnings

This table compares Breville Group and Whirlpool”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Breville Group	N/A	N/A	N/A	C$0.37	65.90
Whirlpool	$15.52 billion	0.18	$318.00 million	$2.92	14.79

Whirlpool has higher revenue and earnings than Breville Group. Whirlpool is trading at a lower price-to-earnings ratio than Breville Group, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Breville Group and Whirlpool’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Breville Group	N/A	N/A	N/A
Whirlpool	1.17%	4.18%	0.82%

Analyst Ratings

This is a summary of current ratings for Breville Group and Whirlpool, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Breville Group	0	0	0	0	0.00
Whirlpool	3	7	1	0	1.82

Whirlpool has a consensus price target of $46.88, indicating a potential upside of 8.57%. Given Whirlpool’s stronger consensus rating and higher probable upside, analysts clearly believe Whirlpool is more favorable than Breville Group.

Summary

Whirlpool beats Breville Group on 10 of the 11 factors compared between the two stocks.

About Breville Group

Breville Group Limited designs, develops, markets, and distributes small electrical kitchen appliances in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company was formerly known as Housewares International Limited and changed its name to Breville Group Limited in November 2008. Breville Group Limited was founded in 1957 and is headquartered in Alexandria, Australia.

About Whirlpool

Whirlpool Corporation manufactures and markets home appliances and related products and services in the North America, Europe, the Middle East, Africa, Latin America, and Asia. The company's principal products include refrigerators, freezers, ice makers, and refrigerator water filters; laundry appliances, and commercial laundry products and related laundry accessories; cooking and other small domestic appliances; and dishwasher appliances and related accessories, as well as mixers. It markets and distributes its products primarily under the Whirlpool, Maytag, KitchenAid, JennAir, Consul, Brastemp, Amana, Bauknecht, Hotpoint, Indesit, InSinkErator, Yummly, Affresh, Gladiator, Swash, everydrop, Ignis, Privileg, Eslabon de Lujo, and Acros brands. The company sells its products to retailers, distributors, dealers, builders, and other manufacturers, as well as directly to consumers. Whirlpool Corporation was founded in 1911 and is headquartered in Benton Harbor, Michigan.