Research Analysts’ Weekly Ratings Changes for eBay (EBAY)

eBay (NASDAQ: EBAY) recently received a number of ratings updates from brokerages and research firms:

• 12/1/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/25/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 11/24/2025 – eBay is now covered by analysts at BNP Paribas. They set a “hold” rating on the stock.
• 11/24/2025 – eBay is now covered by analysts at BNP Paribas Exane. They set a “neutral” rating on the stock.
• 11/13/2025 – eBay had its “buy (b+)” rating reaffirmed by analysts at Weiss Ratings.
• 11/12/2025 – eBay had its price target lowered by analysts at Daiwa Capital Markets from $99.00 to $84.00. They now have a “neutral” rating on the stock.
• 11/11/2025 – eBay had its price target lowered by analysts at Piper Sandler from $102.00 to $98.00. They now have an “overweight” rating on the stock.
• 11/7/2025 – eBay had its price target lowered by analysts at Rothschild & Co Redburn from $95.00 to $90.00.
• 11/3/2025 – eBay had its price target raised by analysts at Truist Financial Corporation from $86.00 to $92.00. They now have a “hold” rating on the stock.
• 10/31/2025 – eBay was given a new $90.00 price target on by analysts at Sanford C. Bernstein.
• 10/31/2025 – eBay had its price target raised by analysts at Wedbush from $90.00 to $95.00. They now have a “neutral” rating on the stock.
• 10/30/2025 – eBay was given a new $95.00 price target on by analysts at UBS Group AG.
• 10/30/2025 – eBay had its “overweight” rating reaffirmed by analysts at Piper Sandler. They now have a $102.00 price target on the stock, up previously from $95.00.
• 10/30/2025 – eBay had its price target raised by analysts at Barclays PLC from $92.00 to $105.00. They now have an “overweight” rating on the stock.
• 10/30/2025 – eBay had its price target raised by analysts at Wells Fargo & Company from $89.00 to $96.00. They now have an “equal weight” rating on the stock.
• 10/30/2025 – eBay had its “market outperform” rating reaffirmed by analysts at Citigroup Inc..
• 10/30/2025 – eBay had its price target lowered by analysts at Stifel Nicolaus from $89.00 to $88.00.
• 10/30/2025 – eBay had its price target raised by analysts at Deutsche Bank Aktiengesellschaft from $96.00 to $100.00.
• 10/30/2025 – eBay had its price target raised by analysts at Evercore ISI from $90.00 to $93.00. They now have an “in-line” rating on the stock.
• 10/30/2025 – eBay had its price target raised by analysts at Cantor Fitzgerald from $85.00 to $90.00. They now have a “neutral” rating on the stock.
• 10/30/2025 – eBay had its price target raised by analysts at The Goldman Sachs Group, Inc. from $72.00 to $78.00. They now have a “sell” rating on the stock.
• 10/30/2025 – eBay had its price target raised by analysts at Citigroup Inc. from $100.00 to $107.00. They now have a “buy” rating on the stock.
• 10/30/2025 – eBay had its price target raised by analysts at BMO Capital Markets from $102.00 to $107.00. They now have an “outperform” rating on the stock.
• 10/30/2025 – eBay had its price target raised by analysts at Needham & Company LLC from $95.00 to $115.00. They now have a “buy” rating on the stock.
• 10/29/2025 – eBay had its price target raised by analysts at Benchmark Co. from $100.00 to $110.00. They now have a “buy” rating on the stock.
• 10/28/2025 – eBay had its price target raised by analysts at UBS Group AG from $87.00 to $100.00. They now have a “neutral” rating on the stock.
• 10/24/2025 – eBay had its price target raised by analysts at Stifel Nicolaus from $75.00 to $89.00. They now have a “hold” rating on the stock.
• 10/24/2025 – eBay was upgraded by analysts at Citizens Jmp from a “market perform” rating to an “outperform” rating. They now have a $115.00 price target on the stock.
• 10/24/2025 – eBay was upgraded by analysts at JMP Securities from a “market perform” rating to a “market outperform” rating. They now have a $115.00 price target on the stock.
• 10/20/2025 – eBay had its “hold” rating reaffirmed by analysts at Cowen Inc.
• 10/20/2025 – eBay had its price target raised by analysts at Morgan Stanley from $89.00 to $102.00. They now have an “overweight” rating on the stock.
• 10/20/2025 – eBay had its price target raised by analysts at TD Cowen from $80.00 to $84.00. They now have a “hold” rating on the stock.
• 10/20/2025 – eBay had its price target raised by analysts at B. Riley from $94.00 to $96.00. They now have a “buy” rating on the stock.
• 10/17/2025 – eBay had its price target raised by analysts at Jefferies Financial Group Inc. from $60.00 to $65.00. They now have an “underperform” rating on the stock.
• 10/15/2025 – eBay had its price target raised by analysts at Sanford C. Bernstein from $85.00 to $95.00. They now have a “market perform” rating on the stock.
• 10/13/2025 – eBay had its price target raised by analysts at Robert W. Baird from $89.00 to $100.00. They now have an “outperform” rating on the stock.
• 10/8/2025 – eBay had its “buy (b)” rating reaffirmed by analysts at Weiss Ratings.
• 10/7/2025 – eBay had its price target raised by analysts at Wells Fargo & Company from $84.00 to $89.00. They now have an “equal weight” rating on the stock.

eBay Announces Dividend

The firm also recently declared a quarterly dividend, which will be paid on Friday, December 12th. Shareholders of record on Friday, November 28th will be paid a dividend of $0.29 per share. The ex-dividend date is Friday, November 28th. This represents a $1.16 dividend on an annualized basis and a yield of 1.4%. eBay’s payout ratio is currently 25.22%.

Insider Buying and Selling at eBay

In other news, CEO Jamie Iannone sold 7,221 shares of eBay stock in a transaction dated Wednesday, November 5th. The shares were sold at an average price of $81.08, for a total transaction of $585,478.68. Following the sale, the chief executive officer directly owned 235,781 shares in the company, valued at approximately $19,117,123.48. The trade was a 2.97% decrease in their position. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through the SEC website. Also, SVP Mazen Rawashdeh sold 1,910 shares of the company’s stock in a transaction dated Wednesday, September 17th. The shares were sold at an average price of $89.31, for a total transaction of $170,582.10. Following the completion of the sale, the senior vice president directly owned 3,824 shares in the company, valued at approximately $341,521.44. The trade was a 33.31% decrease in their position. The SEC filing for this sale provides additional information. Over the last quarter, insiders sold 64,323 shares of company stock worth $5,444,100. Corporate insiders own 0.64% of the company’s stock.

eBay Inc, together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps.