Reformation (NYSE:REF) Reaches New 1-Year Low – Time to Sell?

Reformation Inc. (NYSE:REF)’s share price hit a new 52-week low during trading on Wednesday . The stock traded as low as $12.80 and last traded at $12.95, with a volume of 52270 shares. The stock had previously closed at $13.60.

Analysts Set New Price Targets

Several equities research analysts recently issued reports on the company. Robert W. Baird assumed coverage on Reformation in a report on Monday, August 24th. They set an “outperform” rating and a $19.00 price target for the company. Morgan Stanley started coverage on shares of Reformation in a report on Monday, August 24th. They set an “equal weight” rating and a $16.00 price objective on the stock. William Blair initiated coverage on shares of Reformation in a research note on Monday, August 24th. They issued an “outperform” rating for the company. Citigroup initiated coverage on shares of Reformation in a research report on Monday, August 24th. They set a “buy” rating and a $20.00 price target on the stock. Finally, Guggenheim restated a “buy” rating and set a $20.00 price target on shares of Reformation in a report on Friday, September 11th. Eight investment analysts have rated the stock with a Buy rating and two have given a Hold rating to the company’s stock. According to MarketBeat, Reformation has a consensus rating of “Moderate Buy” and a consensus target price of $19.25.

Reformation Price Performance

Reformation (NYSE:REF) last posted its quarterly earnings data on Thursday, September 10th. The company reported $0.23 EPS for the quarter, beating the consensus estimate of $0.20 by $0.03. The firm had revenue of $155.23 million during the quarter, compared to analysts’ expectations of $154.61 million. The company’s revenue for the quarter was up 24.1% compared to the same quarter last year. Sell-side analysts expect that Reformation Inc. will post 0.16 earnings per share for the current fiscal year.

Insider Activity at Reformation

In related news, Director Yael Aflalo sold 60,298 shares of Reformation stock in a transaction that occurred on Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total value of $841,157.10. Following the completion of the transaction, the director directly owned 11,665,505 shares in the company, valued at approximately $162,733,794.75. The trade was a 0.51% decrease in their position. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, major shareholder Scsp Refo sold 149,596 shares of the business’s stock in a transaction on Tuesday, September 1st. The shares were sold at an average price of $13.95, for a total transaction of $2,086,864.20. Following the sale, the insider directly owned 28,942,153 shares in the company, valued at $403,743,034.35. The trade was a 0.51% decrease in their position. The SEC filing for this sale provides additional information. In the last three months, insiders sold 4,401,122 shares of company stock worth $61,395,652.

Reformation Company Profile

Reformation, Inc is a fashion company that designs and sells women’s clothing, footwear and accessories under the Reformation brand. Its product range includes dresses, tops, denim, knitwear, outerwear, swimwear, bridal apparel and related accessories, with collections marketed around contemporary style and more sustainable production practices.

The company sells its products through its e-commerce platform and a network of retail stores, serving customers in the United States and select international markets.