Recent Analysts’ Ratings Changes for e.l.f. Beauty (ELF)

Several brokerages have updated their recommendations and price targets on shares of e.l.f. Beauty (NYSE: ELF) in the last few weeks:

• 10/22/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group from $123.00 to $137.00. They now have a “buy” rating on the stock.
• 10/21/2026 – e.l.f. Beauty had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $105.00 price target on the stock.
• 10/19/2026 – e.l.f. Beauty had its price target raised by JPMorgan Chase & Co. from $106.00 to $130.00. They now have an “overweight” rating on the stock.
• 10/19/2026 – e.l.f. Beauty had its price target raised by Jefferies Financial Group from $100.00 to $132.00. They now have a “buy” rating on the stock.
• 10/15/2026 – e.l.f. Beauty had its “neutral” rating reaffirmed by UBS Group. They now have a $116.00 price target on the stock.
• 10/15/2026 – e.l.f. Beauty had its price target raised by Morgan Stanley from $90.00 to $103.00. They now have an “equal weight” rating on the stock.
• 10/14/2026 – e.l.f. Beauty had its price target raised by Citigroup from $118.00 to $130.00. They now have a “buy” rating on the stock.
• 10/9/2026 – e.l.f. Beauty was upgraded by Zacks Research from “hold” to “strong-buy”.
• 10/7/2026 – e.l.f. Beauty had its price target raised by Robert W. Baird from $105.00 to $120.00. They now have an “outperform” rating on the stock.
• 10/1/2026 – e.l.f. Beauty had its price target raised by Raymond James Financial from $100.00 to $117.00. They now have a “strong-buy” rating on the stock.
• 10/1/2026 – e.l.f. Beauty had its price target raised by Raymond James Financial from $100.00 to $117.00. They now have a “strong-buy” rating on the stock.
• 9/17/2026 – e.l.f. Beauty had its price target raised by Sanford C. Bernstein from $121.00 to $127.00. They now have an “outperform” rating on the stock.
• 9/16/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by B. Riley Financial. They now have a $115.00 price target on the stock, up from $100.00.
• 9/16/2026 – e.l.f. Beauty had its “buy” rating reaffirmed by B. Riley Financial. They now have a $115.00 price target on the stock, up from $100.00.
• 9/15/2026 – e.l.f. Beauty had its price target raised by Bank of America from $100.00 to $118.00. They now have a “buy” rating on the stock.
• 9/14/2026 – e.l.f. Beauty had its price target raised by Citigroup from $100.00 to $118.00. They now have a “buy” rating on the stock.
• 9/10/2026 – e.l.f. Beauty was downgraded by Zacks Research from “strong-buy” to “hold”.
• 8/27/2026 – e.l.f. Beauty had its price target raised by Canaccord Genuity Group from $110.00 to $123.00. They now have a “buy” rating on the stock.

Insider Transactions at e.l.f. Beauty

In other e.l.f. Beauty news, Director Lauren Levitan sold 1,034 shares of e.l.f. Beauty stock in a transaction dated Tuesday, August 18th. The stock was sold at an average price of $93.15, for a total value of $96,317.10. Following the sale, the director owned 10,516 shares of the company’s stock, valued at $979,565.40. This trade represents a 8.95% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is available through the SEC website. Also, insider Mandy J. Fields sold 16,065 shares of the business’s stock in a transaction dated Tuesday, September 8th. The shares were sold at an average price of $104.52, for a total value of $1,679,113.80. Following the completion of the sale, the insider owned 90,896 shares in the company, valued at approximately $9,500,449.92. This trade represents a 15.02% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders sold 103,994 shares of company stock worth $10,695,981. Company insiders own 3.50% of the company’s stock.

e.l.f. Beauty, Inc is a cosmetics and skincare company that develops, markets and sells beauty products under a portfolio of brands. Its offerings include makeup, skin care, hair care and other personal-care products designed to provide accessible, trend-focused beauty options across a range of categories.

The company’s portfolio includes e.l.f. Cosmetics, Well People, Keys Soulcare and Naturium. Its products are sold through mass retailers, specialty beauty stores, e-commerce platforms and the brands’ direct-to-consumer websites.