ProShare Advisors LLC Has $4.08 Million Stock Position in Wayfair Inc. $W

ProShare Advisors LLC lessened its position in shares of Wayfair Inc. (NYSE:W) by 45.5% during the 3rd quarter, according to its most recent filing with the Securities and Exchange Commission. The institutional investor owned 45,709 shares of the company’s stock after selling 38,145 shares during the quarter. ProShare Advisors LLC’s holdings in Wayfair were worth $4,083,000 as of its most recent filing with the Securities and Exchange Commission.

Other institutional investors and hedge funds have also modified their holdings of the company. Cornerstone Planning Group LLC lifted its position in Wayfair by 28,200.0% in the third quarter. Cornerstone Planning Group LLC now owns 283 shares of the company’s stock worth $25,000 after purchasing an additional 282 shares during the period. True Wealth Design LLC raised its stake in shares of Wayfair by 250.5% in the 3rd quarter. True Wealth Design LLC now owns 326 shares of the company’s stock valued at $29,000 after buying an additional 233 shares in the last quarter. Global Retirement Partners LLC raised its stake in shares of Wayfair by 156.3% in the 3rd quarter. Global Retirement Partners LLC now owns 328 shares of the company’s stock valued at $29,000 after buying an additional 200 shares in the last quarter. EverSource Wealth Advisors LLC lifted its holdings in shares of Wayfair by 393.4% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 819 shares of the company’s stock worth $42,000 after acquiring an additional 653 shares during the period. Finally, Cullen Frost Bankers Inc. acquired a new stake in shares of Wayfair during the 3rd quarter valued at about $71,000. 89.67% of the stock is currently owned by institutional investors.

Insider Activity at Wayfair

In related news, CFO Kate Gulliver sold 36,497 shares of the company’s stock in a transaction dated Friday, January 2nd. The shares were sold at an average price of $106.50, for a total transaction of $3,886,930.50. Following the transaction, the chief financial officer owned 149,238 shares in the company, valued at $15,893,847. This represents a 19.65% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Jon Blotner sold 4,997 shares of the stock in a transaction dated Monday, January 5th. The stock was sold at an average price of $105.84, for a total transaction of $528,882.48. Following the sale, the insider directly owned 106,107 shares in the company, valued at approximately $11,230,364.88. This represents a 4.50% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 950,494 shares of company stock valued at $100,127,813. 21.91% of the stock is currently owned by company insiders.

Wayfair Price Performance

NYSE W opened at $82.41 on Friday. The stock’s 50 day simple moving average is $102.83 and its 200 day simple moving average is $92.93. Wayfair Inc. has a one year low of $20.41 and a one year high of $119.98. The firm has a market cap of $10.74 billion, a PE ratio of -32.19, a price-to-earnings-growth ratio of 7.88 and a beta of 3.36.

Wayfair News Roundup

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Wide national coverage of Wayfair’s Presidents’ Day sales should drive site traffic and short-term order volumes; heavy placement in Forbes and other outlets increases reach. The Best Patio Furniture Sales This Weekend: Up To 70% Off Wayfair, West Elm And More
• Positive Sentiment: Multiple pieces spotlight branded assortment (Martha Stewart, Joanna Gaines, Kelly Clarkson) and category clearance deals that can accelerate sell-through and attract repeat customers. Martha Stewart, Kelly Clarkson, and Joanna Gaines’ Wayfair rugs are up to 88% off this weekend — shop 15 plush picks
• Neutral Sentiment: Wayfair is scheduled to report quarterly results next week; calendar/timing risk is resolved but results will drive near-term direction. Wayfair (W) Expected to Announce Quarterly Earnings on Thursday
• Negative Sentiment: Analyst previews and models signal the company may lack the mix of top-line beats and margin upside needed for an earnings beat, increasing the risk of downside to consensus. Wayfair (W) Earnings Expected to Grow: What to Know Ahead of Next Week’s Release
• Negative Sentiment: Extremely deep discounts reported across outlets (some items advertised up to ~80–89% off) can boost volume while compressing average selling price and gross margins — a potential near-term profit headwind. The 50 Best Deals to Shop at Wayfair’s Presidents Day Sale — Rugs, Storage Solutions, and More Are Up to 89% Off

Analyst Upgrades and Downgrades

Several research firms recently issued reports on W. Barclays increased their price target on shares of Wayfair from $70.00 to $104.00 and gave the stock a “positive” rating in a research report on Wednesday, October 29th. Wall Street Zen raised Wayfair from a “hold” rating to a “buy” rating in a report on Saturday, December 20th. Mizuho restated an “outperform” rating and set a $130.00 target price on shares of Wayfair in a research report on Friday, January 2nd. The Goldman Sachs Group reaffirmed a “neutral” rating and issued a $104.00 price target on shares of Wayfair in a research note on Wednesday, January 14th. Finally, Weiss Ratings reiterated a “sell (d-)” rating on shares of Wayfair in a research note on Wednesday, January 21st. One equities research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, ten have issued a Hold rating and two have assigned a Sell rating to the company’s stock. Based on data from MarketBeat, the company currently has a consensus rating of “Moderate Buy” and a consensus target price of $107.21.

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.