Procter & Gamble (NYSE:PG) Shares Up 1.2% – Here’s Why

Procter & Gamble Company (The) (NYSE:PG) shot up 1.2% during mid-day trading on Thursday . The company traded as high as $159.65 and last traded at $158.6970. 12,940,018 shares changed hands during trading, an increase of 7% from the average session volume of 12,085,907 shares. The stock had previously closed at $156.87.

Procter & Gamble News Roundup

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Market technicals and dividend profile: PG has shown a strong technical bounce (breaking above its 200‑day SMA) and benefits from a steady dividend track record, which is attracting risk‑off flows into staples. 3 Consumer Staples Stocks Breaking Out This Month
• Positive Sentiment: Brand/innovation catalysts: Analysts note P&G is pushing faster Beauty & Personal Care innovation and premiumization to support pricing power and mix improvement—potentially underpinning revenue and margin resilience. Can Beauty & Personal Care Innovation Drive Procter & Gamble’s Growth?
• Positive Sentiment: High‑profile marketing push: A Super Bowl / Old Spice immersive experience is a short‑term promotional catalyst that can lift grooming revenues and brand engagement. Old Spice Super Bowl Experience
• Positive Sentiment: Subsidiary performance and shareholder returns: Procter & Gamble Health (India) reported strong Q3 FY26 results and declared an interim + special payout, underscoring cash generation in some business units. Procter & Gamble Health Posts Strong Q3 FY26 Results
• Neutral Sentiment: Wall Street positioning: The consensus broker view is a “Moderate Buy” with a ~$167 target—supportive context but not a new catalyst. PG Receives Consensus Recommendation of “Moderate Buy”
• Neutral Sentiment: Valuation/earnings context: Recent commentary reviews PG’s mixed Q2 results, strong brand campaigns and valuation—useful framing for investors but unlikely to move the stock alone. A Look At Procter & Gamble (PG) Valuation
• Negative Sentiment: Analyst estimate cuts: Zacks Research trimmed multiple quarterly and FY EPS forecasts (FY2027/FY2028 and selected quarters), which could pressure forward expectations and act as a near‑term headwind. Here is What to Know Beyond Why Procter & Gamble is a Trending Stock
• Negative Sentiment: Insider selling: CEO Ma. Fatima Francisco sold ~8,000 shares (~$1.26M) and materially reduced her direct holding; while insiders sell for many reasons, some investors view such disclosures negatively. SEC Form 4 – Insider Sale
• Negative Sentiment: Sector valuation risk: Coverage (e.g., Barron’s) warns consumer staples are “frothy” after the recent run; elevated valuations across defensive names could prompt profit‑taking that weighs on PG. Staples Stocks Are Known for Safety. Now They Look Way Too Frothy.

Wall Street Analysts Forecast Growth

PG has been the subject of several research analyst reports. Weiss Ratings restated a “hold (c)” rating on shares of Procter & Gamble in a report on Monday, December 29th. JPMorgan Chase & Co. raised shares of Procter & Gamble from a “neutral” rating to an “overweight” rating and upped their price target for the company from $157.00 to $165.00 in a report on Friday, January 23rd. Jefferies Financial Group raised shares of Procter & Gamble from a “hold” rating to a “buy” rating and lifted their price objective for the stock from $156.00 to $179.00 in a research note on Tuesday, December 16th. Raymond James Financial cut their target price on shares of Procter & Gamble from $185.00 to $175.00 and set an “outperform” rating for the company in a research note on Monday, October 20th. Finally, Dbs Bank raised Procter & Gamble from a “hold” rating to a “buy” rating in a report on Friday, January 23rd. Thirteen research analysts have rated the stock with a Buy rating and eight have issued a Hold rating to the stock. According to MarketBeat.com, Procter & Gamble currently has a consensus rating of “Moderate Buy” and a consensus target price of $167.67.

Procter & Gamble Stock Up 0.5%

The company has a debt-to-equity ratio of 0.49, a quick ratio of 0.51 and a current ratio of 0.72. The stock has a market cap of $370.28 billion, a price-to-earnings ratio of 23.60, a price-to-earnings-growth ratio of 5.27 and a beta of 0.38. The business’s 50 day moving average is $145.75 and its 200 day moving average is $150.41.

Procter & Gamble (NYSE:PG) last released its earnings results on Thursday, January 22nd. The company reported $1.88 earnings per share (EPS) for the quarter, beating analysts’ consensus estimates of $1.86 by $0.02. The company had revenue of $22.21 billion during the quarter, compared to analyst estimates of $22.36 billion. Procter & Gamble had a return on equity of 32.21% and a net margin of 19.30%.The company’s revenue for the quarter was up 1.5% on a year-over-year basis. During the same quarter in the prior year, the company earned $1.88 earnings per share. Procter & Gamble has set its FY 2026 guidance at 6.830-7.090 EPS. Equities analysts expect that Procter & Gamble Company will post 6.91 earnings per share for the current year.

Procter & Gamble Dividend Announcement

The business also recently announced a quarterly dividend, which will be paid on Tuesday, February 17th. Shareholders of record on Friday, January 23rd will be paid a dividend of $1.0568 per share. The ex-dividend date of this dividend is Friday, January 23rd. This represents a $4.23 dividend on an annualized basis and a dividend yield of 2.7%. Procter & Gamble’s dividend payout ratio (DPR) is 62.67%.

Insiders Place Their Bets

In related news, CEO Ma. Fatima Francisco sold 8,000 shares of the stock in a transaction that occurred on Wednesday, February 4th. The stock was sold at an average price of $158.00, for a total value of $1,264,000.00. Following the transaction, the chief executive officer owned 6,571 shares in the company, valued at approximately $1,038,218. This represents a 54.90% decrease in their ownership of the stock. The transaction was disclosed in a filing with the SEC, which is accessible through this link. Also, insider Marc S. Pritchard sold 95,903 shares of Procter & Gamble stock in a transaction that occurred on Friday, January 23rd. The shares were sold at an average price of $151.15, for a total transaction of $14,495,738.45. Following the completion of the sale, the insider owned 182,607 shares of the company’s stock, valued at $27,601,048.05. This trade represents a 34.43% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold 103,904 shares of company stock worth $15,759,885 over the last ninety days. 0.20% of the stock is currently owned by company insiders.

Hedge Funds Weigh In On Procter & Gamble

A number of institutional investors have recently made changes to their positions in PG. Halbert Hargrove Global Advisors LLC bought a new stake in shares of Procter & Gamble in the third quarter valued at approximately $25,000. E Fund Management Hong Kong Co. Ltd. boosted its holdings in Procter & Gamble by 1,000.0% in the 4th quarter. E Fund Management Hong Kong Co. Ltd. now owns 165 shares of the company’s stock valued at $25,000 after purchasing an additional 150 shares during the period. Park Square Financial Group LLC grew its position in Procter & Gamble by 65.1% in the 4th quarter. Park Square Financial Group LLC now owns 180 shares of the company’s stock worth $26,000 after purchasing an additional 71 shares during the last quarter. Maseco LLP bought a new position in shares of Procter & Gamble during the 4th quarter worth about $28,000. Finally, Saranac Partners Ltd acquired a new position in shares of Procter & Gamble during the third quarter valued at about $30,000. 65.77% of the stock is currently owned by institutional investors.

About Procter & Gamble

Procter & Gamble (NYSE: PG) is a multinational consumer goods company headquartered in Cincinnati, Ohio. Founded in 1837 by William Procter and James Gamble, P&G has grown into one of the world’s largest producers of branded consumer packaged goods. The company focuses on developing, manufacturing and marketing a broad portfolio of household and personal care products sold to consumers and retailers worldwide.

P&G’s product offering spans several core business categories, including Beauty, Grooming, Health Care, Fabric & Home Care, and Baby, Feminine & Family Care.