Procter & Gamble (NYSE:PG) Shares Down 1.9% – Should You Sell?

Shares of Procter & Gamble Company (The) (NYSE:PG) dropped 1.9% on Wednesday. The company traded as low as $145.28 and last traded at $145.5420. 8,458,027 shares were traded during trading, a decline of 13% from the average session volume of 9,713,040 shares. The stock had previously closed at $148.32.

More Procter & Gamble News

Here are the key news stories impacting Procter & Gamble this week:

• Positive Sentiment: Dividend reliability supports the investment case. Procter & Gamble has maintained a long record of uninterrupted dividend payments and more than 30 years of dividend increases, reinforcing its appeal to income-focused investors. How Long Has Procter & Gamble Been Paying Its Cash Distribution?
• Positive Sentiment: Analyst target implies modest upside. TD Cowen reaffirmed its “hold” rating while setting a $150 price target, indicating limited expected appreciation rather than a strong bullish view. TD Cowen Reaffirms Procter & Gamble Rating
• Positive Sentiment: Product innovation remains a potential growth lever. Pantene launched a Cream to Mist hair product co-created with a trichologist and social-media influencer, reflecting efforts to respond to consumer preferences and strengthen brand engagement. P&G Launches Its First Trichologist Co-Created Hair Product
• Neutral Sentiment: Investor attention is elevated, but the outlook remains mixed. Zacks noted that PG is a heavily watched stock, while recent results showed earnings slightly above expectations but revenue below consensus, with only modest year-over-year sales growth. P&G Is a Trending Stock
• Negative Sentiment: Input-cost and logistics risks could pressure margins. Industry commentary cited rising material and freight costs, while P&G discussed the continuing need to improve supply-chain automation and resilience. CPGs Discuss Automation, Sourcing and Logistics Risks

Analysts Set New Price Targets

Several analysts recently issued reports on the stock. BMO Capital Markets increased their price objective on shares of Procter & Gamble from $169.00 to $170.00 and gave the company an “outperform” rating in a research note on Monday, June 29th. Sanford C. Bernstein reissued a “market perform” rating and issued a $149.00 target price on shares of Procter & Gamble in a report on Monday, August 24th. Citigroup cut their target price on Procter & Gamble from $181.00 to $170.00 and set a “buy” rating on the stock in a research note on Thursday, July 30th. TD Cowen restated a “hold” rating and issued a $150.00 price target on shares of Procter & Gamble in a research note on Wednesday. Finally, Argus cut Procter & Gamble from a “buy” rating to a “hold” rating in a report on Friday, August 7th. Thirteen investment analysts have rated the stock with a Buy rating and ten have assigned a Hold rating to the stock. Based on data from MarketBeat, the company presently has an average rating of “Moderate Buy” and an average price target of $161.55.

Procter & Gamble Price Performance

The company has a debt-to-equity ratio of 0.43, a quick ratio of 0.47 and a current ratio of 0.68. The company’s 50 day moving average price is $145.91 and its 200-day moving average price is $146.14. The company has a market cap of $338.05 billion, a price-to-earnings ratio of 21.99, a PEG ratio of 3.70 and a beta of 0.39.

Procter & Gamble (NYSE:PG) last issued its earnings results on Wednesday, July 29th. The company reported $1.43 earnings per share for the quarter, topping analysts’ consensus estimates of $1.41 by $0.02. The firm had revenue of $21.20 billion during the quarter, compared to analysts’ expectations of $21.38 billion. Procter & Gamble had a net margin of 18.44% and a return on equity of 31.36%. The firm’s revenue for the quarter was up 1.5% compared to the same quarter last year. During the same period last year, the firm posted $1.48 earnings per share. Procter & Gamble has set its FY 2027 guidance at 6.890-7.110 EPS. On average, equities research analysts forecast that Procter & Gamble Company will post 6.99 earnings per share for the current fiscal year.

Procter & Gamble Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Monday, August 17th. Stockholders of record on Friday, July 24th were issued a dividend of $1.0885 per share. This represents a $4.35 annualized dividend and a dividend yield of 3.0%. The ex-dividend date of this dividend was Friday, July 24th. Procter & Gamble’s dividend payout ratio is currently 65.71%.

Insider Activity at Procter & Gamble

In other Procter & Gamble news, insider Marc S. Pritchard sold 4,030 shares of the company’s stock in a transaction dated Thursday, August 20th. The shares were sold at an average price of $143.79, for a total transaction of $579,473.70. Following the completion of the sale, the insider directly owned 187,001 shares of the company’s stock, valued at approximately $26,888,873.79. This represents a 2.11% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Also, insider Susan Whaley sold 2,238 shares of Procter & Gamble stock in a transaction that occurred on Thursday, August 20th. The stock was sold at an average price of $143.79, for a total transaction of $321,802.02. Following the completion of the transaction, the insider directly owned 26,989 shares in the company, valued at approximately $3,880,748.31. This trade represents a 7.66% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. Insiders sold 6,627 shares of company stock worth $953,417 in the last quarter. 0.23% of the stock is owned by company insiders.

Hedge Funds Weigh In On Procter & Gamble

Several institutional investors and hedge funds have recently added to or reduced their stakes in PG. Baxter Bros Inc. bought a new stake in Procter & Gamble in the 2nd quarter valued at $12,381,000. Empowered Funds LLC bought a new position in Procter & Gamble in the second quarter valued at approximately $53,549,000. Cibc World Market Inc. raised its position in Procter & Gamble by 40.6% during the fourth quarter. Cibc World Market Inc. now owns 511,833 shares of the company’s stock worth $73,351,000 after acquiring an additional 147,701 shares in the last quarter. Resources Management Corp CT ADV raised its holdings in shares of Procter & Gamble by 41.8% in the 4th quarter. Resources Management Corp CT ADV now owns 81,511 shares of the company’s stock valued at $11,681,000 after purchasing an additional 24,010 shares during the period. Finally, Rokos Capital Management LLP bought a new position in Procter & Gamble during the first quarter worth about $29,914,000. 65.77% of the stock is currently owned by hedge funds and other institutional investors.

About Procter & Gamble

The Procter & Gamble Company (NYSE: PG) is a consumer products company that develops, manufactures and markets branded products used in households and personal care routines. Its portfolio includes products in categories such as beauty, grooming, health care, fabric and home care, and family care.

Major brands associated with Procter & Gamble include Pampers, Tide, Gillette, Head & Shoulders, Pantene, Oral-B, Crest, Olay, Old Spice, Febreze, Mr. Clean, Swiffer and Bounty. The company sells its products through retailers, e-commerce platforms and other distribution channels.

Founded in Cincinnati, Ohio, in 1837 by William Procter and James Gamble, the company has grown into a global consumer goods business serving customers in markets around the world.