Primerica (NYSE:PRI) Reaches New 1-Year Low – Here’s Why

Primerica, Inc. (NYSE:PRI) hit a new 52-week low during mid-day trading on Thursday . The company traded as low as $230.09 and last traded at $234.3940, with a volume of 196678 shares traded. The stock had previously closed at $253.45.

Key Stories Impacting Primerica

Here are the key news stories impacting Primerica this week:

• Positive Sentiment: Q4 beat on top and bottom lines — Primerica reported $6.13 EPS vs. consensus ~$5.69 and revenue of $853.5M vs. ~$839.7M, with revenue up ~8.3% YoY and healthy margins/ROE. A clear beat supports near-term earnings credibility and valuation. Article Title
• Positive Sentiment: Dividend hike — Board approved a 15.4% increase in the quarterly dividend to $1.20 (annualized yield ~1.9%), signaling capital return and confidence in cash flow. This tends to support shareholder sentiment and mid/long‑term yield investors.
• Positive Sentiment: 2026 ISP sales guidance — Management projects 5%–7% ISP (insured sales production) growth for 2026 while keeping a conservative outlook on term life. Growth guidance gives some revenue visibility for the year. Article Title
• Neutral Sentiment: Earnings call / presentation available — Management discussed key metrics and the drivers behind the quarter in the earnings presentation and transcripts; no major change to capital allocation policy was announced. Review the transcript/presentation for details on persistency, acquisition costs and sales mix. Article Title
• Negative Sentiment: Margin and investor reaction concerns — Some coverage flagged margin questions and investors initially sold the stock after the print despite the beat; commentary focused on expense/underwriting mix and whether margins compress if product mix or persistency trends shift. That skepticism appears to have pressured the stock in early trading. Article Title

Wall Street Analysts Forecast Growth

PRI has been the topic of a number of research reports. Morgan Stanley set a $292.00 price target on Primerica in a research report on Monday, December 15th. Keefe, Bruyette & Woods lowered their price target on shares of Primerica from $320.00 to $315.00 and set a “market perform” rating for the company in a research report on Tuesday, November 11th. TD Cowen reissued a “buy” rating on shares of Primerica in a research note on Wednesday, January 28th. Zacks Research upgraded shares of Primerica from a “hold” rating to a “strong-buy” rating in a research report on Monday, January 26th. Finally, Weiss Ratings raised Primerica from a “hold (c+)” rating to a “buy (b-)” rating in a report on Friday, February 6th. One analyst has rated the stock with a Strong Buy rating, three have given a Buy rating and four have assigned a Hold rating to the company. Based on data from MarketBeat, the stock presently has an average rating of “Moderate Buy” and an average target price of $300.00.

Primerica Trading Up 0.3%

The business’s 50-day simple moving average is $260.79 and its 200 day simple moving average is $263.62. The company has a market capitalization of $8.01 billion, a P/E ratio of 10.94 and a beta of 0.91.

Primerica (NYSE:PRI) last posted its quarterly earnings data on Wednesday, February 11th. The financial services provider reported $6.13 EPS for the quarter, beating analysts’ consensus estimates of $5.69 by $0.44. Primerica had a net margin of 22.82% and a return on equity of 32.30%. The business had revenue of $853.51 million for the quarter, compared to analyst estimates of $839.65 million. During the same quarter last year, the business earned $5.03 earnings per share. The business’s revenue for the quarter was up 8.3% on a year-over-year basis. As a group, sell-side analysts predict that Primerica, Inc. will post 20.6 EPS for the current fiscal year.

Primerica Increases Dividend

The company also recently disclosed a quarterly dividend, which will be paid on Friday, March 13th. Stockholders of record on Monday, February 23rd will be issued a $1.20 dividend. This represents a $4.80 annualized dividend and a dividend yield of 1.9%. This is a positive change from Primerica’s previous quarterly dividend of $1.04. The ex-dividend date is Monday, February 23rd. Primerica’s payout ratio is currently 19.12%.

Primerica announced that its Board of Directors has authorized a stock buyback plan on Wednesday, November 19th that permits the company to repurchase $475.00 million in shares. This repurchase authorization permits the financial services provider to reacquire up to 5.8% of its stock through open market purchases. Stock repurchase plans are usually an indication that the company’s leadership believes its stock is undervalued.

Insider Transactions at Primerica

In other Primerica news, President Peter W. Schneider sold 2,000 shares of the business’s stock in a transaction dated Monday, November 17th. The shares were sold at an average price of $255.30, for a total value of $510,600.00. Following the sale, the president directly owned 7,301 shares in the company, valued at approximately $1,863,945.30. The trade was a 21.50% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which can be accessed through this hyperlink. Also, Director Joel M. Babbit sold 700 shares of the company’s stock in a transaction dated Wednesday, December 3rd. The shares were sold at an average price of $255.00, for a total transaction of $178,500.00. Following the completion of the sale, the director directly owned 8,400 shares of the company’s stock, valued at $2,142,000. The trade was a 7.69% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. 0.61% of the stock is owned by insiders.

Institutional Trading of Primerica

A number of large investors have recently added to or reduced their stakes in the business. Atria Investments Inc increased its holdings in shares of Primerica by 27.6% during the 2nd quarter. Atria Investments Inc now owns 12,650 shares of the financial services provider’s stock valued at $3,462,000 after acquiring an additional 2,740 shares during the last quarter. Nordea Investment Management AB acquired a new position in Primerica during the third quarter valued at approximately $51,004,000. VIRGINIA RETIREMENT SYSTEMS ET Al raised its position in shares of Primerica by 115.1% in the third quarter. VIRGINIA RETIREMENT SYSTEMS ET Al now owns 11,774 shares of the financial services provider’s stock valued at $3,268,000 after purchasing an additional 6,300 shares during the period. Moran Wealth Management LLC bought a new position in shares of Primerica in the third quarter valued at approximately $2,121,000. Finally, Aviva PLC acquired a new stake in shares of Primerica in the second quarter worth $514,000. 90.88% of the stock is currently owned by institutional investors.

Primerica Company Profile

Primerica, Inc is a financial services company that focuses on delivering term life insurance and investment products to middle-income households in the United States and Canada. The firm operates a network of independent, licensed representatives who provide personalized guidance on coverage needs, retirement planning, and wealth accumulation. Primerica’s core mission is to help clients obtain affordable life insurance protection while also offering a suite of savings and investment solutions designed for long-term financial security.

In addition to term life insurance, Primerica offers a range of financial products and services that include mutual funds, annuities, auto and home insurance through partner carriers, and personal lending solutions such as secured and unsecured loans.