Planet Fitness (PLNT) – Research Analysts’ Recent Ratings Changes

Several analysts have recently updated their ratings and price targets for Planet Fitness (NYSE: PLNT):

• 7/22/2026 – Planet Fitness had its “hold” rating reaffirmed by Deutsche Bank Aktiengesellschaft. They now have a $55.00 price target on the stock.
• 7/20/2026 – Planet Fitness had its “overweight” rating reaffirmed by Wells Fargo & Company.
• 7/20/2026 – Planet Fitness had its price target raised by Canaccord Genuity Group Inc. from $80.00 to $82.00. They now have a “buy” rating on the stock.
• 7/20/2026 – Planet Fitness had its “buy” rating reaffirmed by UBS Group AG.
• 7/10/2026 – Planet Fitness was upgraded by Zacks Research from “strong sell” to “hold”.
• 7/9/2026 – Planet Fitness was given a new $62.00 price target by Cantor Fitzgerald.
• 7/9/2026 – Planet Fitness had its price target raised by JPMorgan Chase & Co. from $60.00 to $62.00. They now have an “overweight” rating on the stock.
• 6/18/2026 – Planet Fitness was downgraded by Weiss Ratings from “hold (c-)” to “sell (d+)”.
• 5/29/2026 – Planet Fitness had its “hold” rating reaffirmed by TD Cowen.

Insiders Place Their Bets

In other Planet Fitness news, Director Frances G. Rathke purchased 5,000 shares of the firm’s stock in a transaction on Friday, May 8th. The shares were purchased at an average price of $46.21 per share, for a total transaction of $231,050.00. Following the completion of the transaction, the director owned 5,000 shares in the company, valued at $231,050. This represents a ∞ increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Insiders own 0.90% of the company’s stock.

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.