Planet Fitness (NYSE:PLNT) Director Stephen Spinelli, Jr. Acquires 10,000 Shares

Planet Fitness, Inc. (NYSE:PLNT) Director Stephen Spinelli, Jr. purchased 10,000 shares of the business’s stock in a transaction that occurred on Monday, August 10th. The stock was acquired at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the acquisition, the director directly owned 45,516 shares of the company’s stock, valued at $2,243,028.48. This trade represents a 28.16% increase in their position. The purchase was disclosed in a document filed with the SEC, which is available through this link.

Planet Fitness Stock Down 2.3%

PLNT opened at $47.83 on Wednesday. Planet Fitness, Inc. has a 52-week low of $37.03 and a 52-week high of $114.26. The company has a 50 day moving average of $52.50 and a two-hundred day moving average of $66.25. The company has a market cap of $3.80 billion, a P/E ratio of 16.21, a P/E/G ratio of 1.06 and a beta of 1.03.

Planet Fitness (NYSE:PLNT) last issued its earnings results on Thursday, August 6th. The company reported $0.88 EPS for the quarter, beating analysts’ consensus estimates of $0.85 by $0.03. The business had revenue of $365.22 million for the quarter, compared to the consensus estimate of $356.21 million. Planet Fitness had a net margin of 16.88% and a negative return on equity of 59.46%. The business’s revenue for the quarter was up 7.1% compared to the same quarter last year. During the same quarter last year, the firm posted $0.86 EPS. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Research analysts anticipate that Planet Fitness, Inc. will post 3.19 earnings per share for the current year.

Institutional Trading of Planet Fitness

Large investors have recently modified their holdings of the business. Versant Capital Management Inc lifted its stake in shares of Planet Fitness by 285.9% in the second quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock worth $26,000 after acquiring an additional 366 shares in the last quarter. V Square Quantitative Management LLC acquired a new stake in Planet Fitness during the 4th quarter valued at approximately $27,000. Clearstead Advisors LLC increased its holdings in Planet Fitness by 135.9% during the 4th quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock worth $36,000 after purchasing an additional 193 shares during the last quarter. EverSource Wealth Advisors LLC increased its holdings in Planet Fitness by 184.5% during the 2nd quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after purchasing an additional 214 shares during the last quarter. Finally, Los Angeles Capital Management LLC acquired a new position in shares of Planet Fitness in the 4th quarter valued at approximately $41,000. 95.53% of the stock is currently owned by institutional investors and hedge funds.

Wall Street Analysts Forecast Growth

PLNT has been the topic of a number of recent research reports. Bank of America restated a “neutral” rating and set a $59.00 price objective (down from $110.00) on shares of Planet Fitness in a research note on Friday, May 8th. UBS Group reiterated a “buy” rating on shares of Planet Fitness in a research note on Monday, July 20th. TD Cowen reiterated a “hold” rating on shares of Planet Fitness in a report on Friday, May 29th. Robert W. Baird set a $72.00 price target on Planet Fitness in a research report on Friday. Finally, Stifel Nicolaus decreased their price target on Planet Fitness from $105.00 to $90.00 and set a “buy” rating for the company in a report on Friday, April 24th. One research analyst has rated the stock with a Strong Buy rating, eleven have assigned a Buy rating, nine have assigned a Hold rating and one has assigned a Sell rating to the company. According to data from MarketBeat.com, Planet Fitness presently has a consensus rating of “Moderate Buy” and a consensus target price of $70.03.

More Planet Fitness News

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Director Stephen Spinelli Jr. purchased 10,000 PLNT shares at an average price of $49.28, investing approximately $492,800 and increasing his position by 28.16%. The insider purchase may signal confidence that the stock’s recent weakness has been excessive. SEC insider transaction filing
• Neutral Sentiment: Several law firms reminded investors who bought Planet Fitness shares between November 6, 2025, and May 6, 2026, of the September 14 deadline to seek lead-plaintiff status in a pending securities class action. These notices are primarily investor solicitations and do not establish wrongdoing. Rosen class-action notice
• Negative Sentiment: The litigation alleges that Planet Fitness and certain executives violated securities laws by failing to disclose problems with a marketing campaign that allegedly alienated casual gym-goers and contributed to disappointing membership growth during the key first-quarter sign-up period. The claims follow an earlier stock decline of more than 31%, adding legal and reputational risk. Planet Fitness securities lawsuit announcement

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.