Under Armour (NYSE:UA – Get Free Report) and Oxford Industries (NYSE:OXM – Get Free Report) are both small-cap consumer discretionary companies, but which is the superior business? We will contrast the two businesses based on the strength of their risk, dividends, earnings, valuation, institutional ownership, profitability and analyst recommendations.
Profitability
This table compares Under Armour and Oxford Industries’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Under Armour | -1.74% | 1.27% | 0.52% |
| Oxford Industries | -0.20% | 9.35% | 4.18% |
Earnings and Valuation
This table compares Under Armour and Oxford Industries”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Under Armour | $5.16 billion | 0.34 | -$201.27 million | ($0.21) | -19.64 |
| Oxford Industries | $1.52 billion | 0.36 | $92.97 million | ($0.33) | -111.47 |
Oxford Industries has lower revenue, but higher earnings than Under Armour. Oxford Industries is trading at a lower price-to-earnings ratio than Under Armour, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations and price targets for Under Armour and Oxford Industries, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Under Armour | 1 | 0 | 0 | 0 | 1.00 |
| Oxford Industries | 2 | 5 | 0 | 0 | 1.71 |
Oxford Industries has a consensus price target of $43.60, indicating a potential upside of 18.53%. Given Oxford Industries’ stronger consensus rating and higher probable upside, analysts plainly believe Oxford Industries is more favorable than Under Armour.
Risk & Volatility
Under Armour has a beta of 1.74, suggesting that its stock price is 74% more volatile than the S&P 500. Comparatively, Oxford Industries has a beta of 1.11, suggesting that its stock price is 11% more volatile than the S&P 500.
Insider & Institutional Ownership
36.4% of Under Armour shares are owned by institutional investors. Comparatively, 91.2% of Oxford Industries shares are owned by institutional investors. 15.6% of Under Armour shares are owned by company insiders. Comparatively, 6.0% of Oxford Industries shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock will outperform the market over the long term.
Summary
Oxford Industries beats Under Armour on 8 of the 13 factors compared between the two stocks.
About Under Armour
Under Armour, Inc., together with its subsidiaries, develops, markets, and distributes performance apparel, footwear, and accessories for men, women, and youth. The company provides its apparel in compression, fitted, and loose fit types. It also offers footwear products for running, training, basketball, cleated sports, recovery, and outdoor applications. In addition, the company provides accessories, which include gloves, bags, headwear, and sports masks; and digital subscription, advertising, and other digital business services. It primarily offers its products under the UNDER ARMOUR, HEATGEAR, COLDGEAR, HOVR, UA, PROTECT THIS HOUSE, I WILL, UA Logo, ARMOUR FLEECE, and ARMOUR BRA brands. The company sells its products through wholesale channels, including national and regional sporting goods chains, independent and specialty retailers, department store chains, mono-branded Under Armour retail stores, institutional athletic departments, and leagues and teams, as well as independent distributors; and directly to consumers through a network of 439 Brand and Factory House stores, as well as through e-commerce websites. It operates in the United States, Canada, Europe, the Middle East, Africa, the Asia-Pacific, and Latin America. Under Armour, Inc. was incorporated in 1996 and is headquartered in Baltimore, Maryland.
About Oxford Industries
Oxford Industries, Inc., an apparel company, designs, sources, markets, and distributes products of lifestyle and other brands worldwide. The company offers men's and women's sportswear and related products under the Tommy Bahama brand; and women's and girl's dresses and sportswear, scarves, bags, jewelry, and belts, as well as children's apparel, swim, footwear, and licensed products under the Lilly Pulitzer brand. In addition, the company licenses Tommy Bahama brand for various products, such as indoor and outdoor furniture, beach chairs, bedding and bath linens, fabrics, leather goods and gifts, headwear, hosiery, sleepwear, shampoo, toiletries, fragrances, cigar accessories, distilled spirits, and other products; and Lilly Pulitzer for stationery and gift products, home furnishing products, and eyewear. The company distribute its products through southerntide.com, thebeaufortbonnetcompany.com, and duckhead.com; and specialty retailers. It offers products through its retail stores, department stores, specialty stores, multi-branded e-commerce retailers, off-price retailers, and other retailers, as well as e-commerce sites. The company operates brand-specific full-price retail stores; Tommy Bahama food and beverage locations; and Tommy Bahama outlet stores. Oxford Industries, Inc. was founded in 1942 and is headquartered in Atlanta, Georgia.
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