Hasbro (NASDAQ:HAS) Price Target Raised to $115.00

Hasbro (NASDAQ:HAS) had its target price boosted by analysts at JPMorgan Chase & Co. from $94.00 to $115.00 in a report issued on Wednesday,Benzinga reports. The firm currently has an “overweight” rating on the stock. JPMorgan Chase & Co.‘s price target points to a potential upside of 8.29% from the stock’s current price.

A number of other equities analysts have also weighed in on HAS. UBS Group lifted their price target on shares of Hasbro from $89.00 to $99.00 and gave the company a “buy” rating in a report on Wednesday, January 7th. Morgan Stanley lifted their target price on Hasbro from $103.00 to $119.00 and gave the company an “overweight” rating in a report on Wednesday. Roth Mkm set a $120.00 price target on Hasbro in a research report on Wednesday. The Goldman Sachs Group raised their price objective on Hasbro from $88.00 to $114.00 and gave the stock a “buy” rating in a report on Wednesday. Finally, Weiss Ratings reaffirmed a “sell (d)” rating on shares of Hasbro in a research note on Monday, December 29th. Nine equities research analysts have rated the stock with a Buy rating, two have assigned a Hold rating and one has issued a Sell rating to the company’s stock. Based on data from MarketBeat, Hasbro currently has an average rating of “Moderate Buy” and a consensus target price of $106.00.

Hasbro Trading Up 2.1%

HAS traded up $2.20 during midday trading on Wednesday, hitting $106.20. The company’s stock had a trading volume of 1,892,165 shares, compared to its average volume of 2,079,394. Hasbro has a 52-week low of $49.00 and a 52-week high of $106.71. The firm has a 50-day moving average price of $86.22 and a two-hundred day moving average price of $80.58. The company has a current ratio of 1.70, a quick ratio of 1.42 and a debt-to-equity ratio of 7.65. The firm has a market cap of $14.90 billion, a P/E ratio of -26.37, a PEG ratio of 1.73 and a beta of 0.56.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings data on Tuesday, February 10th. The company reported $1.51 earnings per share for the quarter, topping the consensus estimate of $0.99 by $0.52. Hasbro had a negative net margin of 12.81% and a positive return on equity of 82.17%. The business had revenue of $1.45 billion for the quarter, compared to analyst estimates of $1.26 billion. During the same period in the prior year, the firm posted $0.46 EPS. The company’s revenue was up 31.3% on a year-over-year basis. On average, research analysts anticipate that Hasbro will post 4.33 earnings per share for the current year.

Institutional Investors Weigh In On Hasbro

Several hedge funds and other institutional investors have recently added to or reduced their stakes in the company. Huntington National Bank lifted its position in shares of Hasbro by 10.2% in the 4th quarter. Huntington National Bank now owns 1,233 shares of the company’s stock worth $101,000 after buying an additional 114 shares during the last quarter. Personal CFO Solutions LLC raised its stake in Hasbro by 3.9% during the fourth quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock worth $301,000 after acquiring an additional 137 shares during the period. Signaturefd LLC lifted its holdings in Hasbro by 6.4% in the fourth quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock worth $186,000 after acquiring an additional 137 shares during the last quarter. United Capital Financial Advisors LLC lifted its holdings in Hasbro by 2.2% in the third quarter. United Capital Financial Advisors LLC now owns 6,500 shares of the company’s stock worth $493,000 after acquiring an additional 139 shares during the last quarter. Finally, Clarius Group LLC grew its holdings in shares of Hasbro by 0.6% during the third quarter. Clarius Group LLC now owns 23,283 shares of the company’s stock valued at $1,766,000 after purchasing an additional 146 shares during the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

More Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Morgan Stanley raised its price target to $119 and kept an Overweight rating, signaling additional analyst conviction and potential upside for the stock. MarketScreener
• Positive Sentiment: Q4 beat: Hasbro reported $1.51 EPS vs. $0.99 expected and revenue of $1.45B (above estimates), driven by Wizards of the Coast (Magic: The Gathering) and margin expansion — results that materially improved sentiment. Earnings Release / Call
• Positive Sentiment: Capital allocation & growth signs: management announced a $1 billion buyback and declared a quarterly dividend ($0.70), which supports shareholder returns and signals confidence in cash generation. Benzinga
• Positive Sentiment: Strategic licensing: a multi-year global toy/games licensing deal with Warner Bros. Discovery for the new Harry Potter HBO series (products launching 2027) adds a long-term, high-profile revenue stream. BusinessWire
• Neutral Sentiment: Investor returns mixed with fundamentals: the company’s dividend and buyback are supportive, but valuation metrics and capital structure (high debt-to-equity) remain considerations for some investors.
• Neutral Sentiment: Market commentary/raters: Other firms (e.g., Jefferies) reaffirm positive views on MTG-driven growth; some media pieces highlight Hasbro among consumer names to watch — useful context but not direct drivers. TipRanks
• Negative Sentiment: Guidance caution: Hasbro warned FY‑2026 revenue could come in below some Wall Street estimates amid economic uncertainty and tighter consumer spending, which tempers the beat and raises execution risk. Reuters
• Negative Sentiment: Macro & operational headwinds: management flagged incremental tariff-related costs and potential consumer pushback on non-essential purchases, which could pressure margins and revenue if trends persist.

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.