Niu Technologies (NASDAQ:NIU – Get Free Report) and Isuzu Motors (OTCMKTS:ISUZY – Get Free Report) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their dividends, earnings, risk, valuation, analyst recommendations, profitability and institutional ownership.
Analyst Ratings
This is a breakdown of recent ratings and price targets for Niu Technologies and Isuzu Motors, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Niu Technologies | 1 | 1 | 0 | 0 | 1.50 |
| Isuzu Motors | 1 | 1 | 1 | 0 | 2.00 |
Niu Technologies currently has a consensus target price of $3.50, indicating a potential upside of 97.74%. Given Niu Technologies’ higher possible upside, equities research analysts plainly believe Niu Technologies is more favorable than Isuzu Motors.
Earnings & Valuation
This table compares Niu Technologies and Isuzu Motors”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Niu Technologies | $616.02 million | 0.22 | -$5.63 million | ($0.38) | -4.66 |
| Isuzu Motors | $23.11 billion | 0.42 | $890.18 million | $1.29 | 10.97 |
Isuzu Motors has higher revenue and earnings than Niu Technologies. Niu Technologies is trading at a lower price-to-earnings ratio than Isuzu Motors, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares Niu Technologies and Isuzu Motors’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Niu Technologies | -4.39% | -24.20% | -6.38% |
| Isuzu Motors | 3.92% | 8.29% | 3.78% |
Risk and Volatility
Niu Technologies has a beta of -0.31, meaning that its share price is 131% less volatile than the S&P 500. Comparatively, Isuzu Motors has a beta of 0.6, meaning that its share price is 40% less volatile than the S&P 500.
Institutional and Insider Ownership
75.1% of Niu Technologies shares are owned by institutional investors. 10.2% of Niu Technologies shares are owned by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company is poised for long-term growth.
Summary
Isuzu Motors beats Niu Technologies on 11 of the 14 factors compared between the two stocks.
About Niu Technologies
Niu Technologies is a Beijing-based mobility company that designs, manufactures and sells smart electric two-wheelers. Its product portfolio includes electric scooters, mopeds, motorcycles and kick scooters, supported by connected technologies that enable features such as mobile-app integration, vehicle monitoring and battery management. The company markets products under the NIU brand, including its MQi, NQi, UQi, RQi, KQi and XQi product families. NIU’s vehicles are intended for urban transportation and personal mobility, with an emphasis on electric powertrains, connectivity, design and energy efficiency.
About Isuzu Motors
Isuzu Motors is a Japanese manufacturer specializing in commercial vehicles and diesel engines. Its products include trucks, buses, pickup trucks and engines for industrial and other applications. The company traces its roots to 1916 and was established as Isuzu Motors Limited in 1937. It takes its name from the Isuzu River in Japan. Isuzu serves customers in Japan and international markets, with vehicle and engine operations spanning regions including Asia, Africa, Europe and the Americas.
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