NIKE (NYSE:NKE) Shares Down 1.7% – Here’s Why

NIKE, Inc. (NYSE:NKE) dropped 1.7% during mid-day trading on Tuesday. The company traded as low as $37.94 and last traded at $38.4740. Approximately 18,009,373 shares changed hands during mid-day trading, a decline of 27% from the average daily volume of 24,627,832 shares. The stock had previously closed at $39.12.

NIKE News Summary

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: Nike has raised its dividend for 24 consecutive years, and its yield is reported at about 4.2%, which may appeal to income investors. However, the dividend does not resolve questions about the business recovery. Why I Still Wouldn’t Buy Nike Stock in November
• Neutral Sentiment: Nike objected to the tokenized trading of its shares; the report provided here does not detail the potential financial or operating impact. Nike Objects To Tokenized Trading Of Its Shares
• Negative Sentiment: Bearish commentary highlights that NKE is still in turnaround mode, with sales expected to fall noticeably in fiscal 2027. One article notes shares have lost 38% in 2026 and says the investment case depends on investors’ willingness to wait for the turnaround to deliver—reinforcing concerns about near-term growth and execution. What Would Warren Buffett Do With Nike Stock Down 38% in 2026?

Wall Street Analysts Forecast Growth

A number of brokerages have recently weighed in on NKE. Stifel Nicolaus dropped their price target on NIKE from $40.00 to $36.00 and set a “hold” rating on the stock in a research note on Friday, October 2nd. Freedom Broker upgraded NIKE from a “hold” rating to a “buy” rating and cut their target price for the stock from $54.00 to $51.00 in a research report on Friday, October 2nd. Rothschild & Co Redburn lowered their price target on NIKE from $45.00 to $37.00 and set a “sell” rating on the stock in a report on Friday, July 17th. UBS Group reissued a “neutral” rating on shares of NIKE in a research note on Thursday, October 22nd. Finally, KeyCorp reiterated a “sector weight” rating on shares of NIKE in a research note on Friday, October 2nd. One analyst has rated the stock with a Strong Buy rating, seven have assigned a Buy rating, twenty-one have assigned a Hold rating and eleven have assigned a Sell rating to the company. Based on data from MarketBeat.com, NIKE has a consensus rating of “Reduce” and a consensus price target of $40.93.

NIKE Price Performance

The company’s 50 day moving average price is $36.91 and its 200 day moving average price is $46.14. The firm has a market capitalization of $57.15 billion, a P/E ratio of 18.50, a PEG ratio of 4.34 and a beta of 1.01. The company has a debt-to-equity ratio of 0.39, a current ratio of 2.07 and a quick ratio of 1.39.

NIKE (NYSE:NKE) last released its earnings results on Thursday, October 1st. The footwear maker reported $0.48 earnings per share for the quarter, beating the consensus estimate of $0.43 by $0.05. The firm had revenue of $11.21 billion for the quarter, compared to analyst estimates of $11.32 billion. NIKE had a return on equity of 15.94% and a net margin of 6.74%. The company’s quarterly revenue was down 4.3% on a year-over-year basis. During the same quarter in the prior year, the firm posted $0.49 earnings per share. NIKE has set its FY 2027 guidance at 1.150-1.350 EPS. As a group, sell-side analysts anticipate that NIKE, Inc. will post 1.22 EPS for the current fiscal year.

NIKE Announces Dividend

The company also recently declared a quarterly dividend, which was paid on Thursday, October 1st. Investors of record on Tuesday, September 1st were given a dividend of $0.41 per share. The ex-dividend date was Tuesday, September 1st. This represents a $1.64 annualized dividend and a dividend yield of 4.3%. NIKE’s dividend payout ratio (DPR) is currently 78.85%.

Insider Buying and Selling at NIKE

In other news, CFO Matthew Friend sold 2,463 shares of the firm’s stock in a transaction on Wednesday, August 5th. The stock was sold at an average price of $41.60, for a total transaction of $102,460.80. Following the completion of the sale, the chief financial officer directly owned 82,165 shares of the company’s stock, valued at $3,418,064. This trade represents a 2.91% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, EVP Philip McCartney sold 2,559 shares of the company’s stock in a transaction that occurred on Wednesday, September 9th. The stock was sold at an average price of $37.59, for a total transaction of $96,192.81. Following the sale, the executive vice president directly owned 78,121 shares in the company, valued at $2,936,568.39. This trade represents a 3.17% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold 14,974 shares of company stock worth $600,126 in the last 90 days. Corporate insiders own 1.10% of the company’s stock.

Hedge Funds Weigh In On NIKE

Several large investors have recently modified their holdings of NKE. FAS Wealth Partners Inc. lifted its stake in shares of NIKE by 4.2% during the 1st quarter. FAS Wealth Partners Inc. now owns 6,109 shares of the footwear maker’s stock valued at $323,000 after buying an additional 249 shares in the last quarter. Elevation Wealth Partners LLC raised its stake in shares of NIKE by 34.6% during the second quarter. Elevation Wealth Partners LLC now owns 989 shares of the footwear maker’s stock valued at $41,000 after acquiring an additional 254 shares in the last quarter. Midwest Professional Planners LTD. lifted its position in shares of NIKE by 1.5% in the 1st quarter. Midwest Professional Planners LTD. now owns 17,904 shares of the footwear maker’s stock worth $946,000 after purchasing an additional 266 shares during the period. Salomon & Ludwin LLC grew its stake in NIKE by 15.4% in the third quarter. Salomon & Ludwin LLC now owns 2,019 shares of the footwear maker’s stock valued at $71,000 after purchasing an additional 269 shares during the last quarter. Finally, Westside Investment Management Inc. boosted its holdings in NIKE by 8.4% in the third quarter. Westside Investment Management Inc. now owns 3,484 shares of the footwear maker’s stock worth $123,000 after acquiring an additional 270 shares in the last quarter. Hedge funds and other institutional investors own 64.25% of the company’s stock.

NIKE Company Profile

NIKE, Inc is a global athletic footwear, apparel, equipment and accessories company headquartered near Beaverton, Oregon. The company designs, develops, markets and sells products under the Nike, Jordan and Converse brands, serving athletes and consumers across a broad range of sports and lifestyle categories.

NIKE’s product portfolio includes athletic and casual footwear, performance and lifestyle apparel, sports equipment, accessories and digital fitness-related offerings. The company distributes its products through company-owned retail stores, digital platforms and wholesale partners, while also operating direct-to-consumer and membership programs.

The company traces its origins to 1964, when Phil Knight and Bill Bowerman founded Blue Ribbon Sports.