Netflix (NASDAQ:NFLX) Director Reed Hastings Sells 390,970 Shares

Netflix, Inc. (NASDAQ:NFLX) Director Reed Hastings sold 390,970 shares of the firm’s stock in a transaction dated Monday, February 2nd. The stock was sold at an average price of $83.63, for a total transaction of $32,696,821.10. Following the completion of the sale, the director directly owned 3,940 shares of the company’s stock, valued at approximately $329,502.20. This represents a 99.00% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this link.

Reed Hastings also recently made the following trade(s):

• On Friday, January 2nd, Reed Hastings sold 426,290 shares of Netflix stock. The stock was sold at an average price of $91.67, for a total value of $39,078,004.30.
• On Monday, December 1st, Reed Hastings sold 375,470 shares of Netflix stock. The shares were sold at an average price of $108.43, for a total value of $40,712,212.10.

Netflix Price Performance

Shares of NASDAQ NFLX traded down $2.82 during mid-day trading on Tuesday, hitting $79.94. 49,556,772 shares of the company’s stock traded hands, compared to its average volume of 51,771,074. Netflix, Inc. has a 1 year low of $79.62 and a 1 year high of $134.12. The company has a debt-to-equity ratio of 0.51, a current ratio of 1.19 and a quick ratio of 1.19. The company’s 50-day moving average is $93.28 and its two-hundred day moving average is $109.54. The company has a market capitalization of $337.52 billion, a P/E ratio of 31.63, a PEG ratio of 1.48 and a beta of 1.71.

Netflix (NASDAQ:NFLX) last released its quarterly earnings data on Tuesday, January 20th. The Internet television network reported $0.56 earnings per share for the quarter, beating the consensus estimate of $0.55 by $0.01. The firm had revenue of $12.05 billion during the quarter, compared to the consensus estimate of $11.97 billion. Netflix had a return on equity of 43.26% and a net margin of 24.30%.The firm’s quarterly revenue was up 17.6% on a year-over-year basis. During the same period in the previous year, the company posted $0.43 earnings per share. Netflix has set its Q1 2026 guidance at 0.760-0.760 EPS. On average, equities analysts anticipate that Netflix, Inc. will post 24.58 EPS for the current fiscal year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently added to or reduced their stakes in the stock. Imprint Wealth LLC bought a new position in shares of Netflix during the 3rd quarter worth about $25,000. Legacy Investment Solutions LLC purchased a new position in Netflix in the 2nd quarter worth approximately $31,000. Retirement Wealth Solutions LLC purchased a new position in Netflix in the 3rd quarter worth $28,000. Stephens Consulting LLC increased its holdings in Netflix by 150.0% during the 2nd quarter. Stephens Consulting LLC now owns 25 shares of the Internet television network’s stock valued at $33,000 after purchasing an additional 15 shares during the period. Finally, Rossby Financial LCC purchased a new stake in Netflix in the second quarter worth $35,000. 80.93% of the stock is owned by hedge funds and other institutional investors.

Trending Headlines about Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Ad business momentum — Netflix’s ad tier is showing strong growth (reported ~$1.5B in ad revenue), supporting a new growth engine and higher margin potential. Netflix’s Ad Revenue Surges to $1.5 Billion
• Positive Sentiment: Analyst support — recent broker coverage includes upgrades/positives (Freedom Capital Markets upgrade to Buy; Bernstein reiterates Buy), which can help cushion downside if deal progress continues. Freedom Capital Markets Upgrades Netflix To Buy Bernstein Remains a Buy on Netflix
• Neutral Sentiment: Warner Bros. vote timeline — reports say Warner Bros. Discovery shareholders are likely to hold a vote on the transaction in March, which is a near‑term corporate milestone investors will watch for deal clearance or conditions. Warner Bros’ shareholders likely to hold vote on Netflix deal in March: Report
• Neutral Sentiment: Options market signal — short‑term options “max pain” analysis points to an $88 level by Feb. 20, suggesting traders are positioning for continued near‑term rangebound action. Netflix Max Pain Points to a Price of $88
• Negative Sentiment: Heightened regulatory/antitrust scrutiny — Netflix co‑CEO Ted Sarandos was questioned by a Senate panel about competitive effects of the proposed Warner Bros. deal; lawmakers flagged consumer and labor concerns that raise the chance of regulatory hurdles. Netflix co‑CEO faces grilling by US Senate panel over Warner Bros deal
• Negative Sentiment: Political and reputational risk — at the Senate hearing one senator publicly accused Netflix of promoting certain content to children, which adds a political/PR angle that could complicate regulatory optics. Netflix co‑CEO grilled by US senators over Warner Bros. Discovery merger
• Negative Sentiment: Talent and production friction — a German voice‑actors boycott over an AI‑training clause creates operational and PR headwinds in local markets and highlights labor tensions around tech use. German voice actors boycott Netflix over AI training concerns
• Negative Sentiment: Insider selling & deal skepticism — recent CEO stock sales and commentary about regulatory obstacles have amplified investor concern that the bidding/approval process could be protracted or costly. Insider Selling: Netflix CEO Sells Stock The Biggest Obstacle to Netflix Acquiring Warner Bros.

Analyst Ratings Changes

Several analysts have issued reports on NFLX shares. Loop Capital set a $104.00 target price on Netflix in a report on Tuesday, January 27th. Moffett Nathanson cut their price target on Netflix from $140.00 to $115.00 and set a “buy” rating on the stock in a research report on Wednesday, January 21st. Arete Research lifted their price objective on Netflix from $83.30 to $108.40 and gave the company a “neutral” rating in a report on Tuesday, October 28th. Argus dropped their target price on shares of Netflix from $141.00 to $110.00 and set a “buy” rating for the company in a report on Thursday, January 22nd. Finally, Jefferies Financial Group reissued a “buy” rating on shares of Netflix in a research note on Wednesday, January 21st. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating and seventeen have given a Hold rating to the company’s stock. According to data from MarketBeat, Netflix currently has a consensus rating of “Moderate Buy” and an average target price of $116.17.

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.