MediaAlpha (NYSE:MAX) & NerdWallet (NASDAQ:NRDS) Head to Head Comparison

MediaAlpha (NYSE:MAX) and NerdWallet (NASDAQ:NRDS) are both small-cap communication services companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, risk, analyst recommendations, earnings, valuation, dividends and institutional ownership.

Earnings and Valuation

This table compares MediaAlpha and NerdWallet”s top-line revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
MediaAlpha	$1.11 billion	0.68	$25.62 million	$1.62	7.68
NerdWallet	$836.60 million	0.85	$48.70 million	$0.89	12.54

NerdWallet has lower revenue, but higher earnings than MediaAlpha. MediaAlpha is trading at a lower price-to-earnings ratio than NerdWallet, indicating that it is currently the more affordable of the two stocks.

Volatility and Risk

MediaAlpha has a beta of 1.14, suggesting that its share price is 14% more volatile than the S&P 500. Comparatively, NerdWallet has a beta of 1.25, suggesting that its share price is 25% more volatile than the S&P 500.

Analyst Recommendations

This is a summary of current ratings and target prices for MediaAlpha and NerdWallet, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
MediaAlpha	0	5	3	1	2.56
NerdWallet	1	3	4	0	2.38

MediaAlpha currently has a consensus target price of $13.79, suggesting a potential upside of 10.77%. NerdWallet has a consensus target price of $12.83, suggesting a potential upside of 14.99%. Given NerdWallet’s higher possible upside, analysts plainly believe NerdWallet is more favorable than MediaAlpha.

Institutional & Insider Ownership

64.4% of MediaAlpha shares are held by institutional investors. Comparatively, 38.8% of NerdWallet shares are held by institutional investors. 14.6% of MediaAlpha shares are held by company insiders. Comparatively, 52.7% of NerdWallet shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.

Profitability

This table compares MediaAlpha and NerdWallet’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
MediaAlpha	7.94%	-301.42%	28.23%
NerdWallet	7.56%	18.07%	14.41%

Summary

NerdWallet beats MediaAlpha on 8 of the 15 factors compared between the two stocks.

About MediaAlpha

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California.

About NerdWallet

NerdWallet, Inc. operates a digital platform that provides consumer-driven advice about personal finance by connecting individuals and small and mid-sized businesses with financial products providers in the United States, the United Kingdom, Australia, and Canada. Its platform offers guidance to consumers through educational content, tools and calculators, and product marketplaces, as well as through NerdWallet app for various financial products, including credit cards, mortgages, insurance, SMB products, personal loans, banking, investing, and student loans. The company was founded in 2009 and is based in San Francisco, California.