LQR House (NASDAQ:YHC – Get Free Report) and National CineMedia (NASDAQ:NCMI – Get Free Report) are both small-cap business services companies, but which is the better investment? We will contrast the two businesses based on the strength of their risk, earnings, analyst recommendations, dividends, profitability, institutional ownership and valuation.
Profitability
This table compares LQR House and National CineMedia’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LQR House | -1,720.16% | -161.22% | -113.31% |
| National CineMedia | -8.62% | -3.51% | -2.58% |
Volatility and Risk
LQR House has a beta of 4.54, indicating that its stock price is 354% more volatile than the S&P 500. Comparatively, National CineMedia has a beta of 1.83, indicating that its stock price is 83% more volatile than the S&P 500.
Earnings and Valuation
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LQR House | $2.50 million | 4.75 | -$22.75 million | ($94.56) | -0.01 |
| National CineMedia | $236.30 million | 1.71 | -$22.30 million | ($0.15) | -28.73 |
National CineMedia has higher revenue and earnings than LQR House. National CineMedia is trading at a lower price-to-earnings ratio than LQR House, indicating that it is currently the more affordable of the two stocks.
Insider & Institutional Ownership
69.5% of National CineMedia shares are owned by institutional investors. 0.6% of LQR House shares are owned by company insiders. Comparatively, 0.3% of National CineMedia shares are owned by company insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.
Analyst Recommendations
This is a breakdown of recent ratings and recommmendations for LQR House and National CineMedia, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LQR House | 1 | 0 | 0 | 0 | 1.00 |
| National CineMedia | 2 | 2 | 3 | 0 | 2.14 |
National CineMedia has a consensus target price of $6.60, indicating a potential upside of 53.13%. Given National CineMedia’s stronger consensus rating and higher possible upside, analysts plainly believe National CineMedia is more favorable than LQR House.
Summary
National CineMedia beats LQR House on 10 of the 14 factors compared between the two stocks.
About LQR House
LQR House, Inc. provides digital marketing and brand development for alcoholic beverage space. It intends to integrate the supply, sales, and marketing facets of the alcoholic beverage space into one easy to use platform and become the one-stop-shop for everything related to alcohol. The company was founded on January 11, 2021 and is headquartered in Miami Beach, FL.
About National CineMedia
National CineMedia, Inc., through its subsidiary, National CineMedia, LLC, operates cinema advertising network in North America. It engages in the sale of advertising to national, regional, and local businesses in Noovie, a cinema advertising and entertainment show seen on movie screens; and sells advertising on its Lobby Entertainment Network, a series of strategically-placed screens located in movie theater lobbies, as well as other forms of advertising and promotions in theatre lobbies. The company also sells online and mobile advertising through its Noovie Audience Accelerator product across a suite of Noovie digital properties, such as Name That Movie and Noovie Trivia app to reach entertainment audiences beyond the theater. It offers its services to third-party theater circuits under long-term network affiliate agreements. The company was incorporated in 2006 and is headquartered in Centennial, Colorado.
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