LiveWire Group (NYSE:LVWR – Get Free Report) and Lucid Group (NASDAQ:LCID – Get Free Report) are both small-cap consumer discretionary companies, but which is the better investment? We will compare the two businesses based on the strength of their profitability, earnings, dividends, risk, valuation, analyst recommendations and institutional ownership.
Valuation & Earnings
This table compares LiveWire Group and Lucid Group”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| LiveWire Group | $31.29 million | 12.18 | -$76.00 million | ($0.37) | -5.01 |
| Lucid Group | $1.55 billion | 0.84 | -$5.39 billion | ($13.69) | -0.24 |
LiveWire Group has higher earnings, but lower revenue than Lucid Group. LiveWire Group is trading at a lower price-to-earnings ratio than Lucid Group, indicating that it is currently the more affordable of the two stocks.
Risk & Volatility
LiveWire Group has a beta of 1.62, meaning that its share price is 62% more volatile than the S&P 500. Comparatively, Lucid Group has a beta of 1, meaning that its share price has a similar volatility profile to the S&P 500.
Profitability
This table compares LiveWire Group and Lucid Group’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| LiveWire Group | N/A | N/A | N/A |
| Lucid Group | N/A | N/A | N/A |
Analyst Ratings
This is a summary of recent ratings and recommmendations for LiveWire Group and Lucid Group, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| LiveWire Group | 1 | 0 | 0 | 0 | 1.00 |
| Lucid Group | 3 | 9 | 1 | 0 | 1.85 |
Lucid Group has a consensus target price of $8.67, suggesting a potential upside of 161.83%. Given Lucid Group’s stronger consensus rating and higher probable upside, analysts clearly believe Lucid Group is more favorable than LiveWire Group.
Institutional & Insider Ownership
0.9% of LiveWire Group shares are held by institutional investors. Comparatively, 75.2% of Lucid Group shares are held by institutional investors. 0.4% of LiveWire Group shares are held by insiders. Comparatively, 60.0% of Lucid Group shares are held by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a stock will outperform the market over the long term.
Summary
Lucid Group beats LiveWire Group on 7 of the 11 factors compared between the two stocks.
About LiveWire Group
LiveWire Group, Inc. manufactures electric motorcycles in the United States and internationally. It operates in two segments Electric Motorcycles and STACYC. The company designs and sells electric motorcycles and parts, accessories, and apparel; and electric balance bikes for kids. It serves wholesalers, independent dealers, retailers, and through online. The company has strategic partnerships with Harley-Davidson, Inc. and the KYMCO Group. LiveWire Group, Inc. was founded in 2010 and is based in Milwaukee, Wisconsin. LiveWire Group, Inc. operates as a subsidiary of Harley-Davidson, Inc.
About Lucid Group
Lucid Group, Inc. a technology company, designs, engineers, manufactures, and sells electric vehicles (EV), EV powertrains, and battery systems. It also designs and develops proprietary software in-house for Lucid vehicles. The company sells vehicles directly to consumers through its retail sales network and direct online sales, including Lucid Financial Services. Lucid Group, Inc. was founded in 2007 and is headquartered in Newark, California. Lucid Group, Inc. operates as a subsidiary of Ayar Third Investment Company.
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