JPMorgan Chase & Co. Cuts MediaAlpha (NYSE:MAX) Price Target to $11.00

MediaAlpha (NYSE:MAX) had its target price trimmed by JPMorgan Chase & Co. from $15.00 to $11.00 in a research note published on Tuesday morning,Benzinga reports. The firm currently has an overweight rating on the stock.

Other research analysts have also recently issued research reports about the company. Keefe, Bruyette & Woods cut their target price on MediaAlpha from $19.00 to $16.00 and set an “outperform” rating on the stock in a research report on Tuesday. Wall Street Zen raised shares of MediaAlpha from a “buy” rating to a “strong-buy” rating in a report on Sunday, January 11th. Weiss Ratings reiterated a “sell (d)” rating on shares of MediaAlpha in a report on Monday, December 29th. Royal Bank Of Canada dropped their price target on shares of MediaAlpha from $18.00 to $11.00 and set an “outperform” rating on the stock in a research report on Tuesday. Finally, The Goldman Sachs Group cut their price target on shares of MediaAlpha from $13.50 to $11.50 and set a “neutral” rating on the stock in a report on Tuesday. One analyst has rated the stock with a Strong Buy rating, five have issued a Buy rating and two have assigned a Hold rating to the stock. According to data from MarketBeat, MediaAlpha presently has a consensus rating of “Moderate Buy” and a consensus price target of $14.58.

MediaAlpha Price Performance

Shares of NYSE MAX opened at $9.90 on Tuesday. The company has a 50-day moving average price of $10.47 and a 200-day moving average price of $11.39. The stock has a market capitalization of $645.18 million, a P/E ratio of 25.39 and a beta of 1.29. MediaAlpha has a 1 year low of $7.09 and a 1 year high of $13.92.

MediaAlpha (NYSE:MAX) last announced its quarterly earnings results on Monday, February 23rd. The company reported $0.50 earnings per share for the quarter, beating the consensus estimate of $0.25 by $0.25. The business had revenue of $291.16 million for the quarter, compared to analysts’ expectations of $296.42 million. MediaAlpha had a net margin of 2.30% and a negative return on equity of 132.73%. The firm’s revenue for the quarter was down 3.2% compared to the same quarter last year. During the same quarter last year, the firm earned $0.08 EPS. As a group, equities research analysts anticipate that MediaAlpha will post 0.48 earnings per share for the current fiscal year.

Insider Activity at MediaAlpha

In related news, CRO Keith Cramer sold 10,000 shares of the stock in a transaction dated Monday, December 15th. The shares were sold at an average price of $12.83, for a total transaction of $128,300.00. Following the completion of the transaction, the executive owned 187,169 shares in the company, valued at approximately $2,401,378.27. This represents a 5.07% decrease in their ownership of the stock. The transaction was disclosed in a filing with the Securities & Exchange Commission, which can be accessed through this link. Also, CTO Kuanling Amy Yeh sold 12,000 shares of MediaAlpha stock in a transaction dated Wednesday, December 10th. The stock was sold at an average price of $13.49, for a total transaction of $161,880.00. Following the completion of the sale, the chief technology officer directly owned 402,662 shares in the company, valued at approximately $5,431,910.38. This represents a 2.89% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders sold a total of 516,745 shares of company stock valued at $5,975,452 over the last quarter. Corporate insiders own 13.44% of the company’s stock.

Hedge Funds Weigh In On MediaAlpha

Several institutional investors have recently bought and sold shares of MAX. Caitong International Asset Management Co. Ltd grew its holdings in MediaAlpha by 5,900.0% during the fourth quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock valued at $28,000 after purchasing an additional 2,124 shares during the period. Quarry LP lifted its position in shares of MediaAlpha by 43.3% during the 3rd quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after buying an additional 1,234 shares during the last quarter. Strs Ohio bought a new position in shares of MediaAlpha during the 4th quarter worth $49,000. Tower Research Capital LLC TRC increased its holdings in MediaAlpha by 28.0% in the 2nd quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock worth $61,000 after acquiring an additional 1,213 shares during the last quarter. Finally, Raymond James Financial Inc. bought a new stake in MediaAlpha in the 2nd quarter valued at about $62,000. Hedge funds and other institutional investors own 64.39% of the company’s stock.

More MediaAlpha News

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Q4 earnings beat on EPS ($0.50 vs. $0.25 consensus) and shares initially gapped up on the print — the EPS beat is the primary near-term driver of buying interest. Shares Gap Up on Strong Earnings
• Positive Sentiment: Zacks upgraded MAX from “strong sell” to “strong buy,” which can attract retail and quant flows and reinforce the earnings-driven rally. Zacks Upgrade
• Positive Sentiment: Unusually large call-option activity (over 6,000 calls traded) signals short‑term bullish positioning that can amplify upside momentum if the stock continues to move higher.
• Neutral Sentiment: Analyst coverage remains mixed: although some shops keep “buy/outperform” stances, several have trimmed targets — investors should watch revisions for conviction rather than headlines.
• Negative Sentiment: Insider and director selling: multiple Form 4 filings show recent sales by insider Steven Yi and director Eugene Nonko; while insiders still hold large stakes, persistent selling can weigh on sentiment. SEC Form 4
• Negative Sentiment: Keefe, Bruyette & Woods cut its price target to $16, trimming longer-run upside for investors who follow that house. KBW PT Cut
• Negative Sentiment: Coverage note flagged a pessimistic JPMorgan forecast for MAX — negative institutional commentary can pressure sentiment if it triggers downgrades or fund reallocations. JPMorgan Pessimistic Forecast
• Negative Sentiment: Short interest jumped ~79% (to ~3.19M shares as of Feb. 13), increasing bearish positioning and the potential for larger intraday swings if shorts adjust or cover.

MediaAlpha Company Profile

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.