Intuit Sees Unusually Large Options Volume (NASDAQ:INTU)

Intuit Inc. (NASDAQ:INTU) saw unusually large options trading activity on Wednesday. Traders purchased 29,545 call options on the company. This is an increase of 229% compared to the average daily volume of 8,978 call options.

Key Headlines Impacting Intuit

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: RBC Capital reiterated a Buy on INTU, supporting investor confidence that the company’s long-term growth and margin profile remain attractive; analyst support can help stabilize the stock after recent volatility. RBC Capital Remains a Buy on Intuit Inc. (INTU)
• Positive Sentiment: Intuit announced a partnership with Affirm to add buy-now-pay-later to QuickBooks — a product expansion that could increase payments volume, merchant retention and new SMB revenue streams if adoption scales. This is a direct monetization push in its small-business ecosystem. Intuit taps Affirm to bring buy now, pay later to QuickBooks
• Positive Sentiment: New Intuit/Mailchimp report highlights best practices at the opt‑in moment (trust, timing, restraint) — positive for Mailchimp’s product positioning and retention metrics if customers apply the insights, supporting recurring revenue quality. New Intuit Mailchimp Report Reveals What Marketers Overlook at the Opt-In Moment and Why It Matters
• Positive Sentiment: Intuit’s NFL / 49ers Foundation partnership and Financial Literacy Forum are brand and CSR initiatives that boost public profile and may support user acquisition for consumer products (TurboTax, Credit Karma) over time. Intuit Partners with NFL and the 49ers Foundation During Super Bowl Week to Empower Today’s Generation With Financial Literacy
• Neutral Sentiment: Coverage on how Intuit and YouLend support UK SME capital signals regional product activity; useful for long-term SMB penetration but limited near-term revenue impact. How are YouLend and Intuit Supporting UK SME Capital?
• Negative Sentiment: Oppenheimer cut its price target on INTU from $868 to $696 (still “outperform”), reducing upside expectations and likely contributing to recent selling pressure. Analyst target resets can quickly sway sentiment even when ratings remain positive. Oppenheimer adjusts price target on Intuit to 696 from 868
• Negative Sentiment: Broader market weakness: reports that new AI/legal tools (e.g., from Anthropic) could pressure software and analytics firms hit sentiment across the sector and weighed on Intuit shares this week. This is an industry-level risk rather than company-specific fundamentals. US stocks drop on fears AI will hit software and analytics groups
• Negative Sentiment: INTU hit a new 12‑month low following analyst downgrades and the sector sell-off; the new low reflects short-term momentum pressures even though recent quarter results and guidance remain solid. Intuit (NASDAQ:INTU) Reaches New 12-Month Low Following Analyst Downgrade

Insider Buying and Selling at Intuit

In other Intuit news, CEO Sasan K. Goodarzi sold 41,000 shares of the company’s stock in a transaction on Wednesday, January 7th. The shares were sold at an average price of $650.10, for a total value of $26,654,100.00. Following the sale, the chief executive officer directly owned 13,611 shares of the company’s stock, valued at approximately $8,848,511.10. This represents a 75.08% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this link. Also, CFO Sandeep Aujla sold 1,335 shares of the stock in a transaction dated Monday, January 5th. The stock was sold at an average price of $629.46, for a total value of $840,329.10. Following the sale, the chief financial officer directly owned 536 shares in the company, valued at $337,390.56. This represents a 71.35% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. In the last 90 days, insiders have sold 388,464 shares of company stock valued at $255,514,393. 2.49% of the stock is currently owned by insiders.

Institutional Inflows and Outflows

Several hedge funds and other institutional investors have recently made changes to their positions in the business. Tortoise Investment Management LLC grew its stake in shares of Intuit by 540.0% in the second quarter. Tortoise Investment Management LLC now owns 32 shares of the software maker’s stock worth $25,000 after acquiring an additional 27 shares in the last quarter. Joseph Group Capital Management acquired a new position in shares of Intuit during the 4th quarter worth about $25,000. Westside Investment Management Inc. increased its holdings in shares of Intuit by 161.5% in the 2nd quarter. Westside Investment Management Inc. now owns 34 shares of the software maker’s stock valued at $27,000 after acquiring an additional 21 shares during the last quarter. Sagard Holdings Management Inc. acquired a new stake in shares of Intuit during the 2nd quarter worth about $28,000. Finally, True Wealth Design LLC lifted its stake in Intuit by 270.0% during the second quarter. True Wealth Design LLC now owns 37 shares of the software maker’s stock worth $29,000 after purchasing an additional 27 shares during the last quarter. Hedge funds and other institutional investors own 83.66% of the company’s stock.

Analyst Ratings Changes

INTU has been the topic of several recent analyst reports. Royal Bank Of Canada reissued an “outperform” rating on shares of Intuit in a research note on Wednesday, January 28th. Wolfe Research reduced their price target on Intuit from $870.00 to $830.00 and set an “outperform” rating for the company in a report on Monday, December 15th. Daiwa Capital Markets raised their price objective on Intuit from $770.00 to $800.00 and gave the company a “buy” rating in a report on Wednesday, November 26th. Wall Street Zen raised Intuit from a “hold” rating to a “buy” rating in a research note on Sunday, January 11th. Finally, Independent Research set a $875.00 target price on shares of Intuit in a research report on Tuesday, November 18th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-three have given a Buy rating and six have assigned a Hold rating to the company’s stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and a consensus target price of $785.12.

Intuit Trading Up 1.3%

Shares of INTU stock traded up $5.81 during trading on Wednesday, hitting $439.90. 3,912,201 shares of the stock traded hands, compared to its average volume of 3,161,862. Intuit has a 52-week low of $411.11 and a 52-week high of $813.70. The firm has a market capitalization of $122.41 billion, a P/E ratio of 30.06, a price-to-earnings-growth ratio of 1.99 and a beta of 1.24. The firm’s fifty day moving average price is $617.64 and its 200-day moving average price is $663.28. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39.

Intuit (NASDAQ:INTU) last posted its earnings results on Thursday, November 20th. The software maker reported $3.34 earnings per share (EPS) for the quarter, topping the consensus estimate of $3.09 by $0.25. Intuit had a return on equity of 23.52% and a net margin of 21.19%.The company had revenue of $3.87 billion during the quarter, compared to analysts’ expectations of $3.76 billion. During the same quarter last year, the firm earned $2.50 earnings per share. The firm’s quarterly revenue was up 18.3% compared to the same quarter last year. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. As a group, research analysts forecast that Intuit will post 14.09 earnings per share for the current fiscal year.

Intuit Dividend Announcement

The business also recently announced a quarterly dividend, which was paid on Friday, January 16th. Investors of record on Friday, January 9th were issued a $1.20 dividend. This represents a $4.80 annualized dividend and a yield of 1.1%. The ex-dividend date was Friday, January 9th. Intuit’s dividend payout ratio (DPR) is 32.81%.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.