Intuit (NASDAQ:INTU) Trading Down 4.6% – Here’s What Happened

Intuit Inc. (NASDAQ:INTU) fell 4.6% during trading on Wednesday . The stock traded as low as $575.73 and last traded at $577.4070. 687,999 shares changed hands during trading, a decline of 62% from the average session volume of 1,799,575 shares. The stock had previously closed at $605.28.

Key Intuit News

Here are the key news stories impacting Intuit this week:

• Positive Sentiment: BDO Canada partnership expands QuickBooks distribution and services for small- and mid-sized businesses — a clear commercial tie-up that can help drive product adoption and recurring revenue in Intuit’s SMB segment. BDO Canada and Intuit QuickBooks Partner
• Positive Sentiment: Recent Zacks pieces highlight investor interest and Intuit’s growth profile (subscription mix, strong margins, and product-led SMB expansion), which supports a longer-term growth narrative for INTU. Intuit Inc. (INTU) is Attracting Investor Attention Here’s Why Intuit (INTU) is a Strong Growth Stock
• Neutral Sentiment: Goldman Sachs initiated coverage with a “Hold” (Neutral) and a $720 price target — a sign of analyst attention but not a bullish endorsement; could limit upside momentum until more positive catalyst arrives. INTU assumed with a Neutral at Goldman Sachs
• Neutral Sentiment: Reported short-interest data in recent notes appears unreliable (zeros/NaN); nothing actionable from short-interest reporting at this time — ignore until confirmed by an exchange or SEC filing.
• Negative Sentiment: Market reports note INTU “sank as the broader market gained,” suggesting today’s decline is driven more by rotation/profit-taking and headline flows than by company-specific negative news. That dynamic can amplify intraday selling even when fundamentals remain intact. Intuit (INTU) stock sinks as market gains

Analysts Set New Price Targets

Several research firms have recently issued reports on INTU. Independent Research set a $875.00 price objective on shares of Intuit in a research report on Tuesday, November 18th. Wells Fargo & Company reaffirmed an “equal weight” rating and set a $700.00 price objective (down from $840.00) on shares of Intuit in a research report on Thursday, January 8th. UBS Group set a $739.00 price objective on Intuit in a report on Tuesday, January 6th. Daiwa Capital Markets boosted their target price on Intuit from $770.00 to $800.00 and gave the stock a “buy” rating in a research note on Wednesday, November 26th. Finally, Rothschild & Co Redburn upped their price target on Intuit from $560.00 to $670.00 and gave the company a “neutral” rating in a report on Tuesday, September 23rd. One investment analyst has rated the stock with a Strong Buy rating, twenty-four have issued a Buy rating, six have given a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Moderate Buy” and an average target price of $784.81.

Intuit Trading Down 7.4%

The business’s 50-day moving average price is $654.42 and its 200-day moving average price is $688.26. The firm has a market capitalization of $155.98 billion, a PE ratio of 38.33, a price-to-earnings-growth ratio of 2.60 and a beta of 1.25. The company has a debt-to-equity ratio of 0.28, a current ratio of 1.39 and a quick ratio of 1.39.

Intuit (NASDAQ:INTU) last issued its quarterly earnings results on Thursday, November 20th. The software maker reported $3.34 earnings per share for the quarter, topping analysts’ consensus estimates of $3.09 by $0.25. The firm had revenue of $3.87 billion during the quarter, compared to analysts’ expectations of $3.76 billion. Intuit had a net margin of 21.19% and a return on equity of 23.52%. Intuit’s quarterly revenue was up 18.3% compared to the same quarter last year. During the same quarter in the prior year, the business earned $2.50 EPS. Intuit has set its Q2 2026 guidance at 3.630-3.680 EPS. As a group, analysts expect that Intuit Inc. will post 14.09 earnings per share for the current fiscal year.

Intuit Dividend Announcement

The business also recently declared a quarterly dividend, which will be paid on Friday, January 16th. Investors of record on Friday, January 9th will be given a $1.20 dividend. This represents a $4.80 annualized dividend and a yield of 0.9%. The ex-dividend date is Friday, January 9th. Intuit’s payout ratio is 32.81%.

Insider Buying and Selling

In related news, Director Scott D. Cook sold 1,402 shares of Intuit stock in a transaction on Wednesday, December 31st. The shares were sold at an average price of $668.02, for a total value of $936,564.04. Following the transaction, the director directly owned 5,668,182 shares in the company, valued at $3,786,458,939.64. This trade represents a 0.02% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at the SEC website. Also, CEO Sasan K. Goodarzi sold 41,000 shares of the business’s stock in a transaction on Wednesday, January 7th. The shares were sold at an average price of $650.10, for a total transaction of $26,654,100.00. Following the completion of the transaction, the chief executive officer directly owned 13,611 shares in the company, valued at $8,848,511.10. This represents a 75.08% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. Insiders sold a total of 388,464 shares of company stock valued at $255,514,393 over the last 90 days. Insiders own 2.49% of the company’s stock.

Institutional Trading of Intuit

Several hedge funds and other institutional investors have recently made changes to their positions in the stock. Brighton Jones LLC increased its stake in Intuit by 61.3% in the 4th quarter. Brighton Jones LLC now owns 3,552 shares of the software maker’s stock valued at $2,233,000 after purchasing an additional 1,350 shares in the last quarter. Revolve Wealth Partners LLC raised its stake in shares of Intuit by 145.6% during the 4th quarter. Revolve Wealth Partners LLC now owns 813 shares of the software maker’s stock worth $511,000 after buying an additional 482 shares during the last quarter. Nicholas Hoffman & Company LLC. purchased a new stake in shares of Intuit in the 1st quarter worth about $785,564,000. Everpar Advisors LLC grew its stake in Intuit by 12.3% in the 2nd quarter. Everpar Advisors LLC now owns 923 shares of the software maker’s stock valued at $727,000 after acquiring an additional 101 shares during the last quarter. Finally, Livforsakringsbolaget Skandia Omsesidigt increased its holdings in Intuit by 503.7% during the 2nd quarter. Livforsakringsbolaget Skandia Omsesidigt now owns 69,035 shares of the software maker’s stock valued at $54,374,000 after acquiring an additional 57,600 shares in the last quarter. Institutional investors and hedge funds own 83.66% of the company’s stock.

About Intuit

Intuit Inc (NASDAQ: INTU) is a financial software company headquartered in Mountain View, California, that develops and sells cloud-based financial management and compliance products for individuals, small businesses, self-employed workers and accounting professionals. Founded in 1983 by Scott Cook and Tom Proulx, the company has grown from desktop tax and accounting software into a diversified provider of online financial tools. As of my latest update, Sasan Goodarzi serves as Chief Executive Officer.

Intuit’s product portfolio includes QuickBooks, its flagship accounting and business-management platform that offers bookkeeping, payroll, payments and invoicing capabilities; TurboTax, a tax-preparation and filing service aimed at individual taxpayers; and Mint, a consumer personal-finance and budgeting app.