Insider Selling: Netflix (NASDAQ:NFLX) CFO Sells $700,905.92 in Stock

Netflix, Inc. (NASDAQ:NFLX) CFO Spencer Adam Neumann sold 9,248 shares of the company’s stock in a transaction dated Monday, August 10th. The shares were sold at an average price of $75.79, for a total transaction of $700,905.92. Following the completion of the sale, the chief financial officer directly owned 73,787 shares in the company, valued at $5,592,316.73. This trade represents a 11.14% decrease in their position. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available at the SEC website.

Netflix Stock Down 0.8%

NFLX stock opened at $74.21 on Thursday. The company has a debt-to-equity ratio of 0.39, a current ratio of 1.14 and a quick ratio of 1.14. The company’s 50 day simple moving average is $74.81 and its 200-day simple moving average is $84.64. Netflix, Inc. has a 12 month low of $65.08 and a 12 month high of $126.71. The firm has a market capitalization of $309.01 billion, a PE ratio of 23.36, a P/E/G ratio of 0.94 and a beta of 1.52.

Netflix (NASDAQ:NFLX) last issued its quarterly earnings data on Thursday, July 16th. The Internet television network reported $0.80 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.79 by $0.01. Netflix had a return on equity of 40.02% and a net margin of 28.22%.The firm had revenue of $12.56 billion during the quarter, compared to the consensus estimate of $12.58 billion. During the same period in the previous year, the firm posted $0.72 EPS. The company’s quarterly revenue was up 13.4% compared to the same quarter last year. Equities analysts expect that Netflix, Inc. will post 3.59 earnings per share for the current fiscal year.

Institutional Trading of Netflix

Hedge funds have recently added to or reduced their stakes in the business. Turning Point Benefit Group Inc. increased its position in Netflix by 13,400.0% during the fourth quarter. Turning Point Benefit Group Inc. now owns 270 shares of the Internet television network’s stock worth $25,000 after purchasing an additional 268 shares during the last quarter. Imprint Wealth LLC acquired a new position in shares of Netflix in the 3rd quarter valued at $25,000. Cornerstone Financial Management LLC acquired a new position in shares of Netflix in the 4th quarter valued at $26,000. Atlas Capital Advisors Inc. acquired a new position in shares of Netflix in the 4th quarter valued at $26,000. Finally, Jessup Wealth Management Inc purchased a new stake in shares of Netflix during the 4th quarter valued at $27,000. 80.93% of the stock is owned by institutional investors and hedge funds.

Analyst Ratings Changes

NFLX has been the topic of a number of analyst reports. Needham & Company LLC reaffirmed a “buy” rating on shares of Netflix in a research note on Friday, April 17th. Guggenheim set a $75.00 target price on shares of Netflix and gave the company a “buy” rating in a research note on Friday, July 17th. Moffett Nathanson reduced their target price on shares of Netflix from $120.00 to $115.00 and set a “buy” rating on the stock in a report on Wednesday, June 17th. Daiwa Securities Group raised their price target on shares of Netflix from $97.00 to $102.00 and gave the stock an “outperform” rating in a research note on Thursday, April 23rd. Finally, KGI Securities downgraded shares of Netflix from an “outperform” rating to a “neutral” rating and set a $75.00 price target for the company. in a report on Friday, July 17th. Four analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, seventeen have issued a Hold rating and one has assigned a Sell rating to the company. Based on data from MarketBeat, Netflix has a consensus rating of “Moderate Buy” and a consensus price target of $103.48.

Key Headlines Impacting Netflix

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Netflix reported that advertising commitments for its 2026–27 upfront season nearly doubled year over year. The strong advertiser demand supports management’s strategy to build advertising into a significant revenue and profit engine, and may help diversify growth beyond subscriptions. Netflix Wraps Upfront Ad Sales With Commitments Nearly Doubling
• Positive Sentiment: One bullish analysis argued that the market is underestimating Netflix’s 2027 earnings power, pointing to operating leverage, advertising expansion and continued business growth as potential catalysts. Netflix: The Market Is Underappreciating 2027 Earnings Power
• Neutral Sentiment: Value-focused commentary comparing Netflix with Gray Media is likely reinforcing debate over whether NFLX’s growth prospects justify its higher valuation multiple, rather than providing a direct company-specific catalyst. GTN vs. NFLX: Which Stock Is the Better Value Option?
• Neutral Sentiment: Take-Two Interactive’s CEO said the company is not interested in selling to Netflix or another buyer. The comments remove speculation about a potential acquisition, while the companies’ partnership around Grand Theft Auto 6 content remains intact. GTA 6 Owner Take-Two Is Not Interested in Selling to Netflix
• Negative Sentiment: Netflix co-CEO Greg Peters sold roughly $2 million of company stock, following CFO Spencer Neumann’s sale of 9,248 shares worth about $701,000. Although executive sales can be routine, the transactions may weigh on investor sentiment. Netflix CEO Sells $2 Million Worth of Company Stock
• Negative Sentiment: A separate analysis downgraded Netflix, citing sector trends and the risk that advertising-supported plans could cannibalize higher-priced subscriptions. This raises concerns that ad growth may not translate fully into incremental revenue or earnings. Netflix: I Underestimated the Sector Trend and Cannibalization Risk

About Netflix

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.